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18 Awesome Online Marketing Tools for Small Business

online marketing tools

Every business needs to market their product or service online and there are so many great online marketing tools to serve this very purpose. You can use the tool that caters to your business needs. However, the best thing is to test your campaign first. The top marketing tools we recommend are:

Related: What Does “Speeding up Your Site” Really Mean and How to Achieve it?

Answer the Public

It is one of the free online marketing tools. It can be used to determine topic and questions regarding primary keywords. These questions can be answered through your content. This will help your content have high quality, and of course, a high ranking when someone searches the keywords specific to your business on Google. The conversion rates would see an increase as well because people will find reliable information on your website. 2016-05-09 22-52-37

Screaming Frog

This is a tool anyone from any industry can use. There is a paid version that has more functionality. With that, you can crawl up over 500 pages. This tool can be used to find broken links. You can audit redirects and discover the pages missing the necessary metadata. You can also find duplicate content. This tool provides all these technical and very useful functions for your marketing needs.

Google Keywords

If you have a pay per click campaign, this tool from Google might just be the thing you need. There is so much to do when setting up an Adwords campaign. Volume calculator is a great tool where you can find out how many times people searched for a keyword every month in the least year. Isn’t that fantastic? You can then layer with location targeting to get an idea about the monthly performance your particular keywords will see. You can even find out about the competition level and bid for the keywords you chose.


Omniconvert is an integrated solution for conversion rate optimization, with capabilities/features like A/B testing, Real-time personalization, advanced audience segmentation and visitors surveys.  The innovation lays in the complexity and large scale of capabilities, offering marketers and website owners a complete solution to adapt the content and visitor experience on their sites in real-time to the ever-changing behavior of their users.

Facebook Audience Insights

Facebook has a become a behemoth of a marketing platform. It has billions of users and is omnipresent, hence it’s a great platform for a small business to get the word out. Facebook Audience is a free tool for content and market research. You can find relevant information about specific demographics and learn a thing or two about your potential audience.

It can help you create content that will cater to the people you are targeting and make them love it. If you are, say, a perfume business, based in, say, a small town in France, you can toggle the advance option and select a home to learn about the local audience. This can be a great way to design your marketing strategy based on the people you are targeting. 2016-05-09 22-59-08

This is vital for a small business SEO campaign as a lot is riding on the keywords you use and how you use them. Using this tool, you can get keyword suggestions from Google in order to find the best solutions for your business needs. Once you have gotten the right keywords you build your content around those. The free version has limited functionality, but with the paid version, you can even find keyword competitiveness and volume metrics.


With more than 12 million clients, MailChimp has guaranteed its spot as one of the top email advertising providers on the planet.

While there are other options, this tool stays one of the best, for these reasons:

  • Self-administration support, guaranteeing that you can rapidly discover answers to the majority of your inquiries.
  • History going back to 2001, a long time before most organizations started utilizing email advertising.
  • Free arrangement for those with under 2,000 endorsers and the individuals who don’t send more than 12,000 messages for each month.


Use Buffer for your social media marketing. Buffer is a web-based social networking administration tool that will help you streamline your social posting endeavors. We definitely know how intense web-based social networking is for your online marketing activities. However, utilizing a tool like Buffer will help you boost your followers; connect with your crowd, and build your brand.

  • The advantage of Buffer is its capacity to give you a chance to interface various accounts to one dashboard.
  • You can schedule your posts.
  • You can create drip campaigns.
  • Investigate the success rate of your posts.

Buffer comes with a FREE plan that is ideal for new organizations hoping to develop their social presence. However, to unleash the full energy of the product, you might need to consider one of their premium plans.

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An online marketing tool, for example, Hootsuite permits you to schedule your online networking posts in advance. In this way, you save yourself heaps of time.

There are many components of Hootsuite that work to support you as you do business. For example, those that help with engagement. For instance, you can:

  • Recognize influencers for your online marketing group and leads for your business group.
  • Exploit pre-written responses.
  • You can answer to the comments through the dashboard. There’s no motivation to visit every individual stage.

Online marketing is not as troublesome as it sounds, particularly when you depend on tools like Hootsuite. With this specific tool, you can plan and oversee online networking profiles for more than 30 platforms.


This tool helps you enhance your online marketing methodology. For example, by diving into your Twitter analytics information.

This tool is very easy to use, and it’s amazingly successful.

Followerwonk separates its administration into three unmistakable classes:

  • Find: Use this tool to pursuit Twitter profiles and look at records.
  • Analyze: You can break down the list of your followers by bio, area, who they take after and numerous other criteria.
  • Optimize: Coordinate your process to gain followers and to comprehend what sort of content performs best.

The main drawback of Followerwonk is that it can’t be utilized with other online networking platforms. For example, Facebook, Instagram, and also LinkedIn. In any case, in the event that you have huge arrangements for Twitter, this is a tool that you ought to use frequently.

SEO Pack

Are you using WordPress CMS? If yes, then you shouldn’t hesitate to use the All in One SEO Pack module.

A major portion of your web-based promoting system ought to be based on site improvement. This tool will guarantee that you use sound judgment with respect to your content and its interest to web indexes.

Related Post: Popular WordPress Workflow Tools You Need to Try

A portion of the top components of the module include:

  • Advanced Canonical URLs.
  • XML Sitemap support.
  • Auto generation of meta tags
  • Good with most different modules.
  • Naturally notifies real web indexes, including Google and Bing, of any web page changes.

Despite the fact that these components are exciting, it’s usability has made it a standout amongst the most mainstream WordPress modules ever.

Other Popular Online Marketing Tools


What is the main task of online marketing tool, for example, your help work area, email-promoting, and client relationship administration? All tools offer a common feature. They all hold your client’s information. On the off chance that you need to bring the greater part of that information together to make a full profile and timetable of every client and their activities, you can utilize Tropical.


It is an A/B testing marketing tool that helps you figure out what’s the matter with your site, and so forth. You can utilize VWO to test things. For example, which feature, web architecture or site duplicate your guests react to best.


Do you want to find qualify leads on Twitter? You can do it with Socedo. Simply enter the keywords, hashtags or whatever other search criteria.


Rather than sending guests from your web page, utilize Uberflip to share a curated list of your popular content on your site. With Uberflip you can make focused invitations to take action inside your content which can turn prospect into clients.


Advertising is about making individual connections. In any case, that is difficult to manage without heaps of important information. Enter FullContact, which gives the genuine name, photograph, and social profile links of each contact. Presently whenever somebody joins on your site, you can connect with all the data you have to create an enduring relationship.

New Relic

Tracking the number of people subscribing, joining the mailing list and purchasing can be difficult without the correct online marketing tool. New Relic can help you with that with an across the board dashboard that helps you keep track of such things.

Bottom Line:

Which online marketing tool do you want to try this year? Share with us in the comment section. If you are looking for professional marketing service, have a look at all the popular DevriX marketing services. Happy marketing!