By the end of 2022, around 80% of businesses will have integrated chatbots in their customer support strategy. In a world that has already adjusted well to AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is quite clear!
With a wide range of usage, chatbots catapult the way online products, services, and experiences are designed. We already see companies such as Starbucks use the secret power of chatbots to engage with current and potential customers, enable in-app purchasing, and compel users to other CTAs.
Why Are Chatbots Good For Your Business?
As a digital AI service that can hold natural-sounding conversations with humans, chatbots have the power to offer personalized experiences, make consumers feel catered, and with that, increase the trust that consumers have in the company that uses this technology.
Related post: 10 Exciting Digital Transformation Trends Coming in 2022
These conversations are the key for consumers, who are now part of messaging platforms where chatbots can integrate, such as Facebook Messenger and Telegram. The functionalities that messaging platforms bring on the table are excellent opportunities that businesses can exploit with AI chatbot technology.
In the world that never sleeps, instant conversations and responses are definitely a competitive advantage, which is why an AI chatbot is a perfect solution for companies that want to serve customer needs outside business hours. When people communicate with chatbots, it instantly feels like they have their own manager, available 24/7 for them. Besides that, a chatbot doesn’t take any days or weekends off, so it’s a win-win for both companies and their consumers.
Chatbots: Tips + Pros & Cons
It’s more than apparent that chatbots are the present and the future of customer service and messaging apps. However, there are still questions left without an answer. This is why in the following Infographic “The Secret Power of Chatbots,” we want to explain you everything about this technology, what it is, how you can utilize it, as well as the pros and cons of using it.
Do you think Marketing Automation isn't for you?
We have a professional marketing team that can help you simplify your tasks and workflow while you focus on growing your revenue. Working with us will help you build an audience of dedicated customers, improve engagement, get quality leads, and close deals.