By 2020, around 80% of businesses will integrate chatbots in their customer support strategy. In a world that is already adjusted on AI experiences such as Siri, Alexa, and Cortana, the potential for embracing the chatbot technology is fully justified!
With a wide range of usage, chatbots catapult the way online products, services, and experiences are designed. We already see companies such as Mastercard use the secret power of chatbots to engage with current and potential customers, enable in-app purchasing, and compel users to other CTAs.
As a digital AI service that can hold natural-sounding conversations with humans, chatbots have the power to offer personalized experiences, make consumers feel catered, and with that, increase the trust that consumers have in the company that uses this technology.
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These conversations are the key for consumers, who are now completely immersed into messaging platforms where chatbots can be integrated, such as Facebook Messenger and Telegram. The functionalities that messaging platforms bring on the table are excellent opportunities that businesses can exploit with an AI chatbot technology.
In the world that never sleeps, instant conversations and responses are definitely a competitive advantage, which is why a chatbot is a perfect solution for companies that want to serve customer needs outside business hours. When people communicate with chatbots, it instantly feels like they have their own manager, available 24/7 for them. Besides that, a chatbot doesn’t take any off days or weekends, so it’s a win-win for both companies and their consumers.
It’s more than apparent that chatbots are the present and the future of customer service and messaging apps. However, there are still questions left unanswered. This is why in the following Infographic “The Secret Power of Chatbots,” we want to explain you everything about this technology, what is it, how it can be used, as well as the pros and cons of using it.