The robots are coming for eCommerce! Unless you’ve been living on a remote deserted island for the last couple of years, you have surely heard about artificial intelligence (AI). AI has exploded in popularity and is transforming almost every aspect of our lives- online shopping included. In fact,eCommerce robots are so powerful that they forecast Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO in 2023 requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual Read More
Every eCommerce store owner loves to hear the word “order”. A customer making an order from their store means two things: first, the customer is happy with what the shop offers, and has had a good user experience so far. And secondly, the store is making money, and it’s probably doing well. Of course, a Read More
In 2023, there will be over 460 million people listening to podcasts worldwide. Furthermore, there are already more than 5 million podcasts currently available. Without a doubt, podcasts are among the most popular forms of content, and their popularity will only grow in the years to come. Have you ever thought about starting a podcast Read More
Now that we have officially entered the Google Analytics 4 (GA4) era, you should know that the main difference between the previous version and GA4 is that GA4 gathers information based on events. Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you Read More
Inventory management plays an essential role in every retail business, touching on almost every aspect of it. For small and medium businesses (SMBs), it can be quite a juggling act, handling a multitude of products, supply chains, and predicting demand. In fact, 43% of small businesses either don’t track their inventory or use manual processes. Read More
In the old version of Google Analytics, to create a custom report, you had to go to the Customization Section and build it under Custom report. However, with GA4 analytics things are different. Now, if you want to dive deeper into your data, you will have to go to the Explore Section, which is one Read More
Artificial intelligence (AI) has swiftly become an inseparable part of our daily lives and has changed the way we work. Companies, regardless of their size, now have access to this powerful ally to promote their brands and expand their businesses. As a matter of fact, integrating AI-powered tools into your digital marketing strategy should be Read More
One thing that will always remain common between online and physical retailers is that, regardless of what they are selling, they will always need to keep products in stock. If you are a merchant using the standard retail model, you buy goods from suppliers and keep inventory on hand. But there’s another model called dropshipping, Read More
Startups need to consider a lot of factors that could affect the success of their venture. From coming up with a great idea, to writing a business plan, they are all equally important. Missing a step, or not giving it proper attention, may result in failure. And while you might think that gathering funds or Read More
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