In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Making your operation more conscientious and sustainable is about changing your overall perception of a successful business. Nowadays, what B2B and B2C customers are looking for goes beyond the quality of the product and the image of the company. They want to support ethical brands – corporations and small businesses – that share the same Read More
Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
What makes SaaS lead generation different from generating leads for other types of businesses, is that it puts quality over quantity. In businesses that are not subscription-based, the process is simple. You generate as many leads as possible but usually convert only a small portion of them. They buy your product, you make a profit, Read More
There are many financial and marketing KPIs that allow you to track the overall health of your business. They can give you the full picture of what you are doing well, and what can be improved. However, there’s one metric that can show you whether your business is going to make it or not, and Read More
Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More
Prior to you spend a dime on marketing, find out your target market first. If you understand your item, you can determine your market yourself.
Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More
Designing and creating a dedicated WordPress blog page is essential for strengthening your digital marketing efforts and making them more authentic. While it may be challenging, every digital business should take part in it. Blogging attracts new audiences and ultimately increases organic traffic and sales that support your business growth. Do you know why people Read More
Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
