The transformations in markets, trends, and consumer preferences are happening at a remarkably fast rate, and businesses are constantly being pushed to develop better digital experiences. This strive for excellence requires keeping up with emerging digital marketing and technology trends in order to be one step ahead. From smart solutions that change the way we Read More
Do you remember Brothers Grimm’s fairy tale Hansel and Gretel? The little children lost in the forest, using a trail of breadcrumbs, so they can follow their trail through the dark and scary woods. That is right, the term breadcrumb navigation comes from the fairy tale. Unfortunately, the breadcrumb trail did not help Hansel and Read More
In today’s SEO forecast: the weather for search engine optimization will be sunny, with partial clouds in the high difficulty keywords… SEO forecasting and weather forecasting do share some similarities – both are more predictions rather than solid facts. As such they are still quite useful as tools. You see, SEO forecasting is an essential Read More
Ahoy, me hearties! I was told there would be a treasure map here, yo-ho-ho! What, no treasure map… a sitemap – what good is that?! In a way, you can think of a sitemap as a map with your websites’ treasures. It is one of the website pages you absolutely need to have on your Read More
Google is the most visited website on Earth, and the most popular search engine. In fact, it is visited 89.3 billion times per month! Every single day, millions of people rely on Google to search for information – articles, images, videos, and whatever else they might need. Of course, there are dozens of other search Read More
Business plans can be a long, and hard process, yet they are crucial to the initial planning and eventual success of your business. Why is a startup business plan so important? Well, for instance, it can help you to not only understand the current situation in the marketplace, identify your company’s missions and values, and Read More
Cybersecurity breaches, and cyberattacks, are a very serious issue in the world of today, where almost everything is done online. Huge amounts of data, including bank account information, emails, names, addresses, and so on, are being held online, therefore such data is often being targeted for attacks. Interesting fact: Did you know that in 2022, Read More
How often have you heard the phrase “I want to start a business but have no ideas”? A hundred times, maybe more? Well, you’re not alone, we’ve all been there, either thinking about our own business ideas, or listening to someone else trying to come up with a good idea. Thankfully, there’s a way to Read More
So, you’ve decided to create a website that requires users to pay for a membership, in order to access otherwise restricted content. Furthermore, you’ve chosen WordPress – nicely done. However, a question still arises: how do you build and manage your membership website properly? What’s more, how do you grow your audience, and create a Read More
SaaS (Software as a Service) startups have been gaining popularity over the past few years, and there is a reason for that. You see, more often than not, companies are scared to experiment, innovate, or tackle consumer and/or societal issues with new products and services. That’s not the case with startups, though. Startups are known Read More
Growing a startup comes with a set of difficulties, and challenges. While it’s certainly not an easy task, that shouldn’t discourage or frighten you. There are some existing strategies that can help startups flourish and thrive in the competitive business landscape. Let’s review the most effective tips, and establish the best organic growth strategy together. Read More
What is ad viewability and why is it important? 86% of users pay zero attention to banner ads. Just 1% of those who do, actually engage with them. Viewability is a really important metric for digital publishers, concerning programmatic advertising. It was introduced to fix the issue with having ads that can’t fit into a Read More
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