A regular eCommerce store sells products to customers (B2C, or business-to-consumer). A B2B (business-to-business) eCommerce differs from regular eCommerce, since the business model of B2B eCommerce for one business to sell products to another company online. You might think to yourself: how is selling only to other businesses more profitable than selling to customers? Here’s Read More
If you want to effectively reach a broad international audience, then you should consider making a multilingual WordPress site. Did you know that 61.1% of the websites out there are in English, but only 25.9% of global users can actually use this language online? Multilingual functionally means creating two or more language instances of your Read More
find out why giving those refurbishing touches to your old content pays off
Transactional emails that are informative and concise, and, at the same time, delight your clients and provide additional value can significantly boost the post-purchase customer experience. They can contribute to building a stronger relationship with your clients, and may even improve retention. However, companies tend to underestimate the branding potential of these kinds of messages Read More
In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
Guest blogging, when done right, can be a powerful marketing tool. It can increase your website’s organic traffic and improve your business’s credibility. However, with millions of articles flooding every niche on the internet daily, it’s not easy to stand out. Creating unique blog posts that your audience will click on can be tricky, thus Read More
When you want to scale a digital publishing business, you must prepare in every aspect, from your content to the integrated ads, and of course, traffic expectations and goals. This is especially true when you expect large volumes of traffic, whether due to content, holidays, or events, when engagement can reach its peak. As the Read More
Off-page SEO is one of the 4 pillars of SEO and a top priority in search engine optimization. That’s because regardless of what great content, quality, and value you provide, if there’s no one there to vouch for you and confirm your expertise, to Google, you are as good as a ghost. When it comes Read More
Any business runs on revenue, and you can generate profit through sales. For this, you must try these plugins to make your sales process more impactful.
Bad user experience, we’ve all been there, haven’t we? You go online, and you want to learn more about a topic, read about a product/service that you’re interested in, and do some work too. There’s just one problem – either the website you opened is slow, or the layout and the design are as ancient Read More
Employers around the world have been combating the Great Resignation for almost two years now and are looking for ways to stop valued employees from leaving. However, there is no indication that the Big Quit movement might come to an end any time soon. The mindset of the workforce has evolved and transformed under the Read More
SEO has never been more important. If your business doesn’t show up in a relevant Google search, for customers, it may as well not exist. People explore the internet through search engines and to stay on their radar, companies should build a robust search engine optimization (SEO) strategy. However, despite acknowledging the fact that SEO Read More
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