Digital subscribers are the most valuable currency for publishers today, and also the most difficult one to accommodate. However, while growing reader revenue is a crucial part of this economic model, so is the retention of subscribers and members. As such, publishers need to evaluate what they’re currently doing and pay attention to the newsletter Read More
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B sales, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Read More
Backlink auditing is the first step to evaluating your link-building strategy and an essential practice for any webmaster and SEO professional. Backlinks are one of the top three most important Google ranking factors, and with over 5 billion searches happening in one day you need to be cautious about who links back to you. So, Read More
Even if your business shows a stellar performance in the marketplace today, this may not be the case tomorrow. It isn’t uncommon for market leaders to fail to retain their vanguard simply because they fall behind in the innovation race. Investing in new product development backed up with in-depth market research can keep you relevant Read More
If you’re a new niche business owner or a marketer who wants to work in a specialized marketspace, and you’re looking for ideas on how to maximize your impact, then this article has got your back. When working on a niche marketing project, you have to be able to think outside the box. Niche businesses Read More
Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More
As a business owner, every message you convey has to resonate with your audience. Everyone is becoming more aware in this fast-paced world, and people are not like they were a couple of years ago. Consumers’ needs are continuously evolving, and companies have to keep up with this shift in behaviors. Inclusive marketing is defined Read More
Figuring out how to do market research for the first time can be intimidating and confusing. There are so many categories and different methods to choose from. It often seems like an endless list of organizational tasks and preparations. However cumbersome as it might seem, research has an irreplaceable value for every company, be it Read More
Conducting market research is a tough job but, if done right, it can significantly improve the success rates of any business and its endeavors. Unfortunately, companies often find the task too overwhelming and tend to quickly outsource the process to a third-party agency. However, no one knows your products and customers better than you do Read More
To grow your business, you don’t have to sell to everyone. There are not a lot of products in the online world that appeal to every single person on Earth. Discovering your customers and targeting them is the concept that stands behind the STP model of marketing. The acronym stands for the following key parts Read More
Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
Like it or not, our online lives are dominated by search engines, and this goes for both consumers and companies. People discover the digital world through Google and other similar portals and what they find defines their day-to-day, work-life, and purchasing decisions. To be able to capitalize on this and build a solid online brand Read More
