It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
Optimizing your website to be pleasing to both humans and robots is a complex endeavor. The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO. These foundations allow you to better organize your optimization process. This way you Read More
If you are an active member of LinkedIn, chances are, you have started receiving notifications like this: Maybe you have even already added your expert opinion on a topic. It is not like LinkedIn blogging is something new, what is new is that now the platform is aiming to encourage industry professionals to share their Read More
If you have been involved in content marketing, and SEO, chances are you have heard the term “topical authority” thrown around a lot. However, that does not necessarily make it more understandable. You may have been wondering what exactly it means, but are too afraid to ask. But there is nothing to be afraid of. Read More
What is the one thing all successful brands have in common? The thing that makes them stand out in the crowd and connect with their followers on an emotional level? You are probably thinking of logos, distinctive ad copy, and viral video ads. And you are not entirely wrong, these are all part of it. Read More
Starting your own business can be both challenging and fulfilling. To achieve your goals and be successful as an entrepreneur, it’s crucial to have a strong will and be prepared both mentally and physically. This is not for the faint of heart. A startup may encounter challenges and even turn into a train wreck on Read More
Businesses today share fundamental corporate and social commitments. They seek to inspire the community, attract talent, and out-originate competition. And more and more of them have a purpose that goes beyond profit. Crafting your Business Purpose Statement is a pivotal step in the early stages of identifying your enterprise’s core values and objectives. It’s the Read More
Quality assurance specialists play an important role in the software development process. You could say that they are the unsung heroes you never hear about. Simply put, they are the ones who need to make sure that a software product is released with the least amount of defects problems. In order to achieve this, a Read More
As the demand for technology arises, so does the need for digital marketing. Did you know that 83% of shoppers who visited a store in the last week, say they used online research before that? Tech shoppers spend 74% of their time researching online versus 26% offline. This means that your online presence is crucial Read More
Your business fumbled badly, and now you’re facing a crisis. Customers are upset and your reputation is at stake. However, don’t panic – damage control is possible if you move swiftly, empathize, take ownership, provide solutions, and follow through. That said, damage control should always be an essential part of any business strategy. It’s part Read More
Ah, the past… the past was great, right? At least it was better than the present, would you agree? Just think about your favorite dish that your mother used to prepare, your favorite childhood song, or when you look at some old photos. You feel that? That is nostalgia. You see, scientific resewarch has established Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
