Have you ever noticed that products and services marketed everywhere are similar to one another? Nevertheless, some businesses have managed to build their brands and stay competitive for years. Have they used social media marketing to continue their success? Branding your business in the midst of tough competition is hard work. Although social media sites Read More
We are living in a digital world, drowning in the sea of information. In your quest to know the truth, how do you think you will find what you are looking for? Understanding SEO is one vital part of this quest. Every day, people make search queries online for products and services that they want Read More
Promoting a brand used to involve paying a celebrity to endorse it. While this is still true to a degree, audiences are more interested in seeing their favorite social media superstar become a brand ambassador. No longer does a supermodel or celebrity hold people’s interest like they once used to. You need the right influencer Read More
So, what is digital marketing? How does it work? And more importantly, why should you think about using it? Well, quite simply, digital marketing represents the use of numerous digital technologies in order to help promote your company, product, services or yourself. It requires solid knowledge of your business, as well as understanding what strategies Read More
Visitors are one of the most important assets of your website. Without them, there is nothing. Repeat guests are important when we define the value of visitors for your website. These people are the ones that add value to your blog or website. When you drive visitors to your blog, you need to keep them Read More
What’s the Point of SEO? Realistically, do you ever go past page three of Google search results? Moreover, do you even go much further than the first three or four search results? The answer is probably no. In fact, a staggering 75% of all clicks on search engine results are on the first three results. Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
So, you have created a business plan and decided to build a website for it. Way to go! But make sure you don’t miss an important process along the way. Don’t forget about a website’s Conversion Rate Optimization or CRO. It’s one thing to build a website for your business. However, it’s another to design Read More
What are your customers telling you about your brand? Are you using their feedback to optimize your strategies? This Complete Data Analytics Guide will show you exactly what you do to benefit from the information which is in front of you. Let us look closer into the Data Analytics process and what it can do Read More
Getting ready to launch your business in 2018? Here are 100+ digital marketing statistics shared by industry-leading firms, marketers, research groups, and blogs. In collecting these statistics, we tried our best to validate each, so that you get the most updated information for business and marketing planning for 2018. The following small business statistics are Read More
Have you ever used tracking solutions for your eCommerce business? What eCommerce metrics should you care about? In this article, we will talk about the KPI metrics that you should track for your website. Successful online stores track every interaction on their sites. Although this is not necessary; you should consider measuring these eight fundamental Read More
Displaying location-based information on your website is a simple way to improve customer satisfaction while encouraging customers to visit one of your locations. You’re doing the work of planning their shopping trips or vacations for them by presenting them with relevant information that’s easy to absorb. What Are the Benefits of Displaying Location-Based Information? Displaying Read More
