How often have you heard the phrase “I want to start a business but have no ideas”? A hundred times, maybe more? Well, you’re not alone, we’ve all been there, either thinking about our own business ideas, or listening to someone else trying to come up with a good idea. Thankfully, there’s a way to Read More
Customer loyalty is one of the most crucial aspects of any business. It’s far more cost-effective to retain existing customers than to acquire new ones – about five times cheaper, in fact. That’s why establishing loyalty and retention is paramount to reducing expenses. Businesses often achieve this through loyalty programs, affiliate marketing, providing discounts on Read More
In sales and marketing, technology is advancing incredibly quickly, and having the right tools can make all the difference when closing deals faster and organizing complex processes. In fact, these tools have become essential, but choosing which one is right for you can sometimes be confusing – there are so many options, features, and factors Read More
Whenever businesses intend to release a new product or service, there are factors that they need to consider. To win customers over, and ensure that their new product is successful, a business must consider their audience reach, first impressions, pricing, and so forth. To craft a successful go-to-market plan, you need to understand first what Read More
They say that only two things are certain in life: death and taxes. When you start a startup, though, only one thing is certain: you will need an investment in order to commence operations and setup processes like gathering a team, developing a product or service, purchasing the necessary equipment and so on. Then, at Read More
They say there is no such thing as bad publicity. While that is a question up for discussion, one thing is certain: free publicity is always good. After all, you gain many benefits from it, while investing little-to-no money towards it. This is especially advantageous for small businesses that are often looking for ways to Read More
One thing that will always remain common between online and physical retailers is that, regardless of what they are selling, they will always need to keep products in stock. If you are a merchant using the standard retail model, you buy goods from suppliers and keep inventory on hand. But there’s another model called dropshipping, Read More
Startups need to consider a lot of factors that could affect the success of their venture. From coming up with a great idea, to writing a business plan, they are all equally important. Missing a step, or not giving it proper attention, may result in failure. And while you might think that gathering funds or Read More
In today’s business landscape, having a killer social media presence is an absolute must for every small business. We’re talking about 6 billion active social media users by 2027! Platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok are goldmines when promoting products or services or connecting with target audiences. So, if you want to up Read More
Starting a startup is hard enough, with all the uncertainties and hard work involved, but growing it is an equally important, yet difficult task. The main strategies for growing a new company are to focus on your product, or to focus on building a community. We would rather say that it should not be a Read More
Currently, there are over 1150 unicorns worldwide. No, we are not talking about the mythical creature. We are talking about startup companies that are valued at over $1 billion. Of course, that is the dream of every newborn startup, but do not get ahead of yourself. First, you need to do a lot of research, Read More
Business plans can be a long, and hard process, yet they are crucial to the initial planning and eventual success of your business. Why is a startup business plan so important? Well, for instance, it can help you to not only understand the current situation in the marketplace, identify your company’s missions and values, and Read More
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