With technology shifting fast, marketers now have a multitude of choices when it comes to implementing effective marketing strategies. One of the most sought-after creative plans today is live video streaming, wherein a person or a group of people broadcast what they are currently doing. Defining B2B Live Streaming Live video streaming provides B2B companies Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
When you are running a small business there is a myriad of challenges you need to face daily. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as the big names in the industry. Nowadays, the most efficient Read More
What is one of the most common reasons startups fail? It’s because they undervalue the power of marketing. Young entrepreneurs and company founders easily get obsessed with business plans, seeking funding, product development, and setting goals, so they often forget to ask one important question – How are we going to market our business? Some Read More
In marketing, communication can only be considered successful if the message is properly related to your targeted audience and makes an impact. It is more than just an exchange of information. You may have launched the latest addition to your brand or offer the best cutting-edge service, but if your target clientele does not relate Read More
Founded in 1994, Amazon has turned into one of the biggest international eCommerce companies. In fact, Amazon is deemed the most valuable brand worldwide in 2023, valued at $299.28 billion. Amazon is so influential that 63% of online shoppers start their product searches there. However, an outstanding 70% of people never go past the first Read More
When you design a site with a grid-based format, media queries and pictures that can seamlessly adapt to the screen size of any device, you’re essentially developing a website with a responsive design. Responsive designs are gaining popularity not only because more than half of the world’s website traffic is generated by mobile devices, but Read More
Software as a Service (SaaS) is the business model of today. According to a study published by 99 Firms, over 80% of businesses use at least one SaaS application. SaaS applications run in the cloud, and they are often accessible both through a web interface, as well as through desktop and mobile apps (as needed). Read More
Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. In that situation, everything from email marketing to social media, advertising, and search results come to mind. But, how can you measure the results of your campaigns and ensure that they’re successful? This Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
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