One thing that will always remain common between online and physical retailers is that, regardless of what they are selling, they will always need to keep products in stock. If you are a merchant using the standard retail model, you buy goods from suppliers and keep inventory on hand. But there’s another model called dropshipping, Read More
It is not a groundbreaking fact that the average human attention span is decreasing more than never before. This poses a serious problem for businesses, regardless of industry and size: How are they supposed to grab the attention of users, and encourage them to become customers? People rarely look at something for more than 8 Read More
Blogging is an excellent way for businesses to increase their digital presence, grow their audience, and build their reputation as an expert in their fields. When you start blogging, sooner or later, you will begin to notice that there are comments under your posts. While some of them will be obvious spam, others will be Read More
Startups need to consider a lot of factors that could affect the success of their venture. From coming up with a great idea, to writing a business plan, they are all equally important. Missing a step, or not giving it proper attention, may result in failure. And while you might think that gathering funds or Read More
Spoiler alert: Your WordPress website won’t be fully functional for eternity once it’s live. After you’ve finalized the design phase and ready with the development sprint, and finally publish your project to the web, you have to factor in the ongoing maintenance. Without recurring support and digital housekeeping, you risk all the hard work that Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
If you want to maximize your eCommerce website, you have to put in some serious work. One key piece to this puzzle is optimizing your eCommerce conversion rate. Consider your conversion rate as a compass for your business. It provides valuable insights into whether you’re reaching your objectives or need to make adjustments. Monitoring it Read More
Content creation is just the beginning of the digital marketing journey. To truly reach your target audience and convert them into customers, you need a well-crafted content distribution strategy. The art of content distribution for Business-to-business (B2B) companies revolves around getting your content out, at the right time, and through the right channels. In this Read More
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
Have you ever received a quick text message from your favorite store, offering you a special discount or announcing a flash sale? That’s SMS marketing in action. With everyone glued to their mobile devices, SMS marketing allows businesses to instantly connect and communicate with their audience. Some marketers might argue that text message marketing is Read More
Brace yourselves, WordPress 6.3 is coming. It is the second major release of 2023, after WordPress 6.2 “Dolphy” came out on March 29. This version of WordPress is expected to introduce significant improvements, and new features. Undoubtedly, all WP enthusiasts and professionals are excited about the changes, so let us find out what is new. Read More
When demand exceeds supply, customers feel a thrill like no other. The sense of exclusivity, urgency, and the satisfaction of securing a product that everybody wants creates the need to act quickly. Ask anyone who has awaited the release of a new PlayStation console or Apple product! Here’s where pre-orders enter the game. Pre-ordering provides Read More
![PR for Startups_ Why, When, How_ [Best Strategies]](data:image/svg+xml;nitro-empty-id=Mzk5Ojk5NA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODEwIDM0MCIgd2lkdGg9IjgxMCIgaGVpZ2h0PSIzNDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
![Hottest Influencer Marketing Trends for Ecommerce [2023]](data:image/svg+xml;nitro-empty-id=NTI1OjEwNTY=-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgODEwIDM0MCIgd2lkdGg9IjgxMCIgaGVpZ2h0PSIzNDAiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
