If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, namely Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
How valuable is project management for your business? Have you thought about adopting Agile in your organization? According to recent statistics, 71% of companies are adopting Agile, and this has helped 98% of companies. For software development, one of the most popular project management strategies is something called rapid application development, or RAD for short. Read More
Are getting more leads for your business a constant challenge for you? You’re not alone. According to HubSpot, there are at least 61% of other marketers cite lead generation as the number one challenge for their business. Effective lead branding is about widespread visibility and also making meaningful connections with potential customers through a distinct Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
When you are in charge of a WordPress website – either updating it or producing content, or designing or developing – you come upon a major distinction: WordPress pages vs WordPress Posts. What does the difference come down to? Why is there such a separation? How do you use both types? Does it matter to Read More
Search engine result pages (SERPs) are extremely important for the online presence of every website. Simply put, the more searches where your website appears in the top 10 search results, the more organic traffic, and exposure your site gets. In a perfect world, once you occupy the first place for a specific search, you would Read More
Pricing strategy is always a tricky subject for business owners. Set them too high, and business will drop, set them too low, and customers will start suspecting low quality products. There are dozens of different pricing strategies to choose from, each with its own advantages and disadvantages. Today, we are going to take a more Read More
From startups to enterprises, every company needs proper search engine optimization or SEO to increase their online presence and maximize their search visibility. However, not every company has the resources or expertise to do it on their own. This is where marketing agencies come in handy. From the perspective of a marketing agency, though, offering Read More
Regardless of whether you are working from home or you are back in the office, staying productive can be challenging. And it’s not only because of the countless distractions we encounter on a daily basis or the ever-shorter attention span of the modern person. Working efficiently requires organizational skills, discipline, and the right motivation. Furthermore, Read More
Every major business decision should start with conducting market research. The customer’s needs and pain points and the outside factors influencing them are constantly shifting. This is why their current state should be the first thing you reference whenever making a change. Relying on old data, or no data at all is risky and can Read More
Must-Have Skills of a WordPress Agency Owner: HTML, CSS, JavaScript, PHP, Java, ASP, Perl, SEO, Strategic Thinking, Goal Setting, Sales, Marketing
