Figuring out a successful go-to-market strategy (GTM plan) is becoming ever more trickier. Businesses now deal with longer sales cycles, juggling multiple communication channels, and trying to keep up with the increasing influence of AI in marketing. These challenges are tough, but they also open doors to new ways of doing things.
To help you elevate your organizational performance, we’ve compiled 25 statistics that will be useful to your GTM plan for 2025. The three main areas of planning are:
- How companies create and use their GTM plans.
- How businesses connect with their customers.
- How AI is changing the way we market new products.
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Elements of a Smarter GTM Plan
Nailing your go-to-market planning means nailing your success. The following statistics shed light on current practices and their implications for the near future:
1. GTM strategy adoption. 15.4% of companies don’t have a defined GTM strategy. Moving forward, a clear one will be crucial.
2. Launch investment. 59% feel their companies underinvest in product launches. Therefore, it is expected that there will be an increased focus and investment in strategic launches as companies begin to realize their importance.
3. Launch budgets. 55% spend $0-20,000 on average on launches. In the upcoming years, launch budgets are likely to increase to match their perceived importance.
4. Launch impact on revenue. 79.5% believe launches have a notable or major impact on revenue. That means an effective launch strategy will become even more crucial for revenue growth.
5. New product adoption rates. 42.3% of companies see 26-50% adoption rates for new products. Future strategies should focus on pushing adoption rates higher, potentially above 50%, even though that is considered unrealistic currently.
6. B2B ad budget distribution. Google takes 52% of B2B ad budgets, LinkedIn 32%, and Facebook 11%. Plan to allocate your future budget similarly, with potential increases for LinkedIn.
7. Brand importance. 77.3% of web traffic comes from brand-related sources (direct, organic, branded search). Henceforth, strategically boosting your company’s visibility will be crucial for attracting more potential customers.
Mapping the B2B Customer Journey of 2025
Key statistics shaping your B2B customer journey in the near future:
8. B2B sales cycle length. On average, it takes 192 days from first contact to closing a deal. Companies should prepare for potentially longer sales cycles, focusing on nurturing leads over extended periods.
9. First touch to opportunity. It takes 84 days from first contact to creating an opportunity. Thus, businesses should invest in early-stage engagement strategies to shorten this timeframe.
10. First touch to conversion. The average time from the first touch to the first conversion is 34 days. Consequently, companies should aim to optimize their initial interactions to speed up this process.
11. Company size impact. Large companies (250+ employees) have 65% longer customer journeys (242 days) compared to smaller companies (<50 employees) at 147 days. Future strategies should be tailored to company size, with more patience for larger prospects.
12. Geographic differences. U.S. customer journeys are about two months shorter than EU journeys (177 vs. 199 days). Region-specific strategies help minimize these differences.
13. Stakeholder involvement. On average, 6.3 stakeholders are involved in B2B buying decisions. This number is likely to increase, requiring effective strategies to include multiple decision-makers.
14. Review site impact. Customer journeys that begin with a review site are 63% shorter (70 days) than average. Prioritize managing your presence on review sites to potentially shorten sales cycles.
15. Independent research time. B2B buyers spend 83% of their journey researching independently. The trend suggests a need to focus on providing comprehensive, self-service information.
16. LinkedIn ad engagement. Including engagement data, LinkedIn ads show 7.7 times more revenue and 4 times more business touches. To optimize your B2B social media strategy, consider leveraging these engagement metrics for more impactful campaigns.
17. Multi-channel engagement. On average, there are 62.4 touches across 3.5 channels before closing a B2B deal. Plan for omnichannel strategies to engage prospects effectively in the coming years.
AI and the GTM Plan: A Promising Partnership
AI is transforming launch strategies. These stats reveal its current role and future potential:
18. AI adoption in GTM. 93% of GTM teams already use AI in some form. That means, AI will most likely become an integral part of GTM strategies.
19. AI budget allocation. 75% of teams spend 10% or less of their budget on AI. This percentage is expected to increase over time.
20. AI for content creation. 70% of teams use AI for content and video creation. As more companies mobilize AI’s potential in creative processes, expect this technology to play an even larger role in high-quality content production.
21. AI implementation responsibility. 77% of companies task marketing teams with implementing AI tools. That’s why marketing teams should be well-versed in AI applications.
22. Popular AI tools. ChatGPT is used by 73% of GTM teams. Be prepared to integrate advanced AI language models into your GTM processes as this trend continues.
23. AI satisfaction. 65% of GTM leaders are satisfied or very satisfied with their AI tools. They will likely become more sophisticated and user-friendly.
24. AI benefits. 93% of teams say AI helps save time. As such, AI is expected to significantly boost efficiency across GTM activities.
25. AI impact on marketing efficiency. 76% report moderate to significant improvements in marketing efficiency due to AI. As we look ahead, AI will likely become an essential part of competitive marketing operations.
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Wrap Up
When talking about the ideal GTM plan for 2025, patience and a stronger focus on branding, better customer interactions, and smart AI adoption are needed.
At DevriX, we can help large companies grow even bigger. Our expert team creates perfectly planned, smart go-to-market strategies that will not only launch products well but help companies sell more.
Furthermore, we know how to use data to help you find new ways to beat the competition. Want to grow your business? Let’s work together on your next launch. Contact DevriX today to get started.
References:
- The GTM State of Go to Market Report 2023 (by Go To Market Alliance)
- The 2024 State of AI in GTM Report ( by Vidyard)
- 4th edition B2B Benchmarks Report (by Dreamdata)
Team DevriX
This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability.
Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team.
We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
