AI has opened up some pretty cool new possibilities for content creation. With tools like natural language generators, you can churn out a ton of content in no time. But don’t let speed make you sacrifice quality.
AII algorithms can blaze through data and save time and money. However they may struggle to pick up on subtle nuances and details and can mislead their audience if there is no human fact-checking and critical thinking involved. It’s important to keep that in mind before bringing Artificial Intelligence into your content workflow.
In this article, we’ll explore how AI can be used for content creation and how it can scale up your content without scaling down the quality. We’ll look at its core principles, talk about why high-quality content matters, how quality affects search rankings, and share some practical tips about bringing AI into your content marketing toolbox.
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Using AI for Content Creation
The primary benefit of using AI is that it enables faster content scaling. However, if you are already using this technology, you know that it can compromise your quality standards.
Human-Led, AI Assistant-Powered
AI is most helpful when it’s amplifying human skills, not replacing them. The main principle is that humans set goals and values, and AI suggests options and optimizes routines.Together, they can do more than either could alone.
For quality content it is important to:
- Set both your goals and limits before bringing in the AI.
- Double check that the AI’s suggestions match your own logic and expertise.
- Fact check. AI can sometimes spit out the wrong info. Verify numbers, dates, names etc.
Quality Over Quantity Principle
Some content creators and publishers lean on “one-click” AI content. This lets them produce coherent articles at a super low cost. But if quality matters, you can’t rely on AI alone. With time the “one-click” route leads to boring content that is useless and will eventually get penalized by search engines for lacking value.
The Importance of Quality Content in Search Rankings
At the beginning of the AI era, content creators tended to produce articles by over-stuffing them with keywords. Those were optimized for keywords, not humans. They lacked substance and added zero value for readers. Google’s algorithms sniffed them out, recognized the weak quality and started burying them in the ranking.
Can Google Detect AI Content?
Yes, Google can and will detect AI-generated content if it violates their spam guidelines. However, in February 2023 Google stated that it doesn’t prioritize how content is produced as long as the quality is high.
Here is what you should consider:
- Follow Google’s E-E-A-T Guidelines. Ensure the content you create showcases the website’s expertise, experience, authoritativeness, and trust. This means you cannot give up control to your AI assistant. You need to review and refine the content to ensure it aligns with those guidelines.
- Focus on the reader. Google will rank your content higher if it provides an excellent user experience and it’s both easy to understand and informative.
3 Ways to Use AI for Content Creation
From ideation to distribution, AI lends a helping hand so you can work smarter. Here are three main ways it can do that:
Using AI for Content Topic Research and Ideation
Conducting Effective Content Research With AI Keyword Tools
Searching for Stats and Sources
Searching for statistics can take hours of scrolling and reading. You can prompt your AI assistant (such as Copy.ai) to do it for you. Then you only have to check the accuracy and its sources before using it. You can even ask the assistant to “provide citations and links” for any questionable data.
✍️ Example prompt: “Find 3-4 statistics on the growth of remote work over the last 5 years from credible business sources.”
Generating Fresh Content Ideas and Angles
For example, prompting with “cybersecurity” could produce ideas like “How AI is transforming cyberdefense” or “Cybersecurity certifications that boost hiring potential.”
✍️ Example prompt: “Create a list of 10 potential blog topic ideas related to cyber security.”
Using AI for Case Studies
Researching case studies can be very time-consuming. Asking your AI to generate case studies for you to reference, even if they are small examples, provides more context and increases your authority.
✍️ Example prompt: “Give me 3 mini case studies of about 50 words each showcasing businesses growing revenue through email newsletters.”
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AI Content Writing and Editing
If you are aiming for quality content, you should adopt a hybrid approach – using AI when needed, but not relying on it either. This can turn a successful content creator into a highly specialized editor.
Here are a few steps in your content workflow where you can integrate AI:
To leverage AI outlined articles, first gather key information about the topic, its focus, and its target audience.
Then prompt your AI assistant to generate a structured outline of all the major points you want to cover. You can then refine the outline, adding keywords or rearranging sections as needed. You could even ask the AI to add subheadings with supporting details. Once you’ve refined the outline, you can then proceed to the first draft.
✍️ Example prompt: “Provide a detailed outline for a 1,000 word beginner’s guide to SEO. Add subheadings with supporting details”.
Generating the First Draft With AI
While you could ask your AI to generate a blog post or landing page based solely on the submitted title, it would probably result in a rough draft lacking in substance. To avoid this, you should first create an outline, then specify the tone, and finally, ask it to generate the first draft.
The best approach would be to work together on each section separately ensuring you are satisfied with the results of each specific component: title, introduction, headings, standalone paragraphs, call-to-cations and conclusion.
Editing With AI
AI can help with rephrasing, grammar checking, and editing. Thus making you a better content creator.
Since your AI assistant is not human, you will be surprised by how analytical it can be. For instance, if for some reason a sentence doesn’t make much sense or it is not clear enough your assistant will point that out to you.
Tools like Copy.ai can also help you review tone, readability, SEO, and even check for plagiarism.
✍️ Example prompts:
- Analyze for readability and suggest improvements to my content below.
- Simplify complex sentences in the following text.
- Identify and suggest improvements for inconsistent tone and voice in my content.
- Analyze my content for keyword density and suggest improvements.
- Identify and suggest improvements for meta descriptions and title tags in my content.
- Suggest ways to simplify technical jargon in my article.
Promoting and Distributing Content With AI
Creating quality content is only step one. You also need to spread the word. AI makes it easy to maximize content promotion and distribution.
Maximizing Reach Through AI Social Listening
This intel reveals how people are engaging with your content and other brand-related topics. You can then leverage those viral insights to create content that taps into trends and resonates with audiences.
Automating Multi-Channel Content Promotion
Sharing your content everywhere can be tiring. Thankfully, AI can give you a hand automating content such as promotional events across various channels.
Crafting High-Converting Social Content
Simply sharing content isn’t enough anymore – you need to optimize it for each social platform so that it converts viewers into leads and sales.
Once again, AI can lend a hand. After analyzing your top-performing content with the highest social engagement, AI tools such as SocialBu can determine what exactly drives conversions on your channels. This could be anything from video vs image content, ideal lengths, the emojis and keywords used, calls to action, etc.
AI not only creates new social posts designed to maximize engagement and conversion potential, but it ensures that you don’t just repurpose content for social media success.
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Although AI opens new opportunities for content creation, it still requires human guidance, especially if you want to maintain quality.
The future of content lies in the collaborative dynamic between human creativity and AI optimization. With the right balance, AI can elevate your skills rather than replace them.
So embrace the power of AI, stay ahead of the competition, and overall produce valuable content at scale without compromising on quality.