Growing a startup comes with a set of difficulties, and challenges. While it’s certainly not an easy task, that shouldn’t discourage or frighten you.
There are some existing strategies that can help startups flourish and thrive in the competitive business landscape.
Let’s review the most effective tips, and establish the best organic growth strategy together.
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What Is an Organic Growth Strategy?
Business growth can either be organic or inorganic. The former is when a company grows internally with the help of internal resources like marketing content, sales, and customer retention.
On the other hand, the latter is when a company uses external resources to grow, like rounds of funding, acquisitions, ads, etc.
Now to distinguish the main differences between both, shall we?
Organic Growth vs. Inorganic Growth
The main difference between organic and inorganic growth is that organic growth usually achieves a higher return rate, although it takes much longer to happen.
|Organic Growth Pros||Organic Growth Cons|
|Higher return rate||Takes time|
|Fewer risks||Depends on internal resources|
If you are after much faster success, inorganic growth would be the solution for you. However, it typically requires a company to spend a lot of money for that to happen.
|Inorganic Growth Pros||Inorganic Growth Cons|
|Results come faster||Requires a high financial investment|
|Increased market presence||More risks|
|Diversified business model||Harder to properly scale|
Remember, slow, but steady wins the race, so now, let’s focus on the advantages of organic growth.
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6 Organic Growth Strategies For Startups
- Establish a Long-Term Content Strategy
- Follow the Trends and Experiment
- Develop Relationships
- Rely on Data
- Build an Audience
- Promote Yourself
1. Establish a Long-Term Content Strategy
One of the foundations of a successful organic growth strategy is to create a well-thought-out content strategy. Make sure to make it a long-term one (a year ahead), or alternatively plan for the next 3–6 months.
Startups often don’t have enough resources to afford a big marketing team, so don’t be impatient, as it’s much better to publish fewer articles, but of higher quality, than more articles with a questionable one.
Of course, you won’t be able to compete with industry giants by having just a couple of blog posts. Instead, focus on creating topic clusters that could enhance your authority and expertise within your niche.
What’s more, your content strategy should include not only content in the form of articles, but also videos, infographics, podcasts, social media posts, and so on.
2. Follow the Trends and Experiment
Startups should always try to innovate, be creative, and think outside the box. After all, it’s obvious that larger competitors have an advantage over you, however that doesn’t mean you should give up.
On the contrary, you can still win by creating awesome content. In order to get to that point, though, you’ll need to experiment here and there, and also keep track of what’s trending.
Finding trending topics online is not that hard, it’s how you approach them that counts. If you simply produce the same kind of content that everyone else does, that won’t help you stand out from the crowd.
Don’t be boring, dare to be different. It’s the small details that matter. You’ll be surprised to find out how much you can gain by adding a simple infographic or professionally-crafted graphic.
Over time, you will develop your reputation as an expert, and as an interesting source that readers will want to come back to.
3. Develop Relationships
Building mutually beneficial relationships is another tactic that can ensure organic growth for your startup. For instance, collaborate with other content creators, editors, influencers, and so forth.
This provides opportunities for your content to reach a wider audience, and perhaps, lead more potential customers to your business.
Naturally, this strategy will take time. However, it’s still one of the best ways to increase your brand awareness, and simply put – get your name out there.
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An important note is that you shouldn’t seek collaboration with the biggest names right away. Leave them for later.
Alternatively, you can start by making offers to lesser-known creators that are at a similar stage to you. They’ll also be looking to expand their audience, and will probably be just as enthusiastic about collaborating with you as you are with them.
For instance, both sides could publish a guest article on their respective websites, leading to a mutually beneficial scenario.
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4. Rely on Data
Data doesn’t lie, and you can track data for every marketing campaign. What’s more, a lot of these tools are free. There’s Google Search Console, Google Analytics, all social media platforms have detailed analytics available for free.
Keeping track of such analytics can help you in a number of ways:
- Recognize emerging trends.
- Identify new opportunities.
- Understand your audience.
- Review the effectiveness of your campaigns.
A lot of business people make the mistake of not relying on data, and going for their “gut feeling”, instead. Sure, sometimes your instinct can tell you the right choice, without any logic to it, but you can’t rely on something so unexplainable as that, all the time.
5. Build an Audience
Establishing an online community and a loyal audience is not an easy task, so don’t underestimate the importance of this strategy. Still, with a passionate community behind your back, your organic growth can go far.
In recent years, more and more companies have realized the importance of having a community, to the point where now 19% of companies are saying that community acquisition is their top priority.
In short, it’s definitely worth it to invest the time and resources into establishing a base of loyal followers.
6. Promote Yourself
There are several ways to promote your business online. Here are some of the most effective methods:
- Social media. Share your content across social media channels to reach as many people as possible.
- SEO. Optimize your content following the best search engine optimization practices, so that users will be able to find your website through organic search results.
Ultimately, the more exposure you have, the better. It’s an essential part of the organic growth strategy for every business, and especially for startups.
However, don’t fool yourself into thinking that promoting yourself is an easy process. Sharing your articles on Facebook, for instance, is just the tip of the iceberg. You also need to research topics, write great, and engaging articles, do proper SEO, invest in graphics, and so on.
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What do you think?
Sure, organic business growth takes a lot of time and effort, but it’s also well worth it in the end, especially when you look back and realize that all the hard work is paying off.
Which is the best organic growth strategy for your company? Perhaps there’s a particular method that helped your startup develop? Do let us know in the comments below, we would love to hear from you.