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The Top 15 Benefits of SEO for Business in 2022

The Top 15 Benefits of SEO to Your Business

It’s hard to imagine that anyone who runs a company and cares for its digital presence hasn’t heard of search engine optimization yet. The benefits of SEO for business are practically endless, and taking advantage of them can improve your brand’s success in the marketplace.

For sure you have explored the basics of SEO so far and studied how it works. But while doing so, you’ve probably discovered that implementing it in your digital marketing strategy is complex and time-consuming. Also, optimizing your content is a long game, and it may take months to reap the results. There was probably a point where you were wondering – is it worth all the hassle? Well, rest assured that it is!

In this article, we’ll show you the top 15 benefits of SEO for your business in 2022 and if you are not sure yet, by the end of it you will be certain why you need an effective search engine optimization strategy to boost your content’s performance in the SERPs.

Benefits of SEO to Your Business

As mentioned, it may take a while before you start to enjoy the benefits of SEO. Keep in mind that search engine optimization is an ongoing process. The rules are constantly evolving and to stay on top of changes, you should be up-to-date with the latest SEO trends.

An interesting SEO update to keep an eye for in 2022 is the IndexNow protocol. Google has confirmed that they are testing it, and although it still has a long way to go before it’s live, the topic is sure worth finding out. With the IndexNow protocol, you will be able to instantly notify Google of new pages, updates, and removing outdated content. This can significantly speed up the results of your SEO efforts, and give you a competitive advantage. 

As you can see, the search engine realm is dynamic, but whatever new changes come our way in 2022, they will most probably contribute to the benefits of SEO for your business.

So let’s see what else SEO can do for you.

1. SEO Leads to Better User Experience

There are many ways you can improve your website and maximize user experience. This includes providing your audience with relevant information, related photos or videos to support text, easy-to-navigate web pages and a mobile-friendly website configuration.

For example, if you feature animation on your page but it’s not rendering well, this will lead to an unpleasant user experience. Optimizing animations will make them easier to detect by Google. This way, when the user scrolls down the page and reaches the animated content, they will be able to enjoy it as it will run smoothly, instead of freezing and stuttering. 

Better user experience results in more clicks, more leads, better brand recall, and higher conversion rates

Both your website visitors and search engines value good UX, and delivering it will improve your ranking and keep people longer on your pages.

In mid 2021, Google added a core web vitals report in the Search Console for website managers to track the page experience on their properties. Using this feature, in 2022, businesses can easily identify advanced page performance, and SEO issues and improve how visitors experience their content. Combined with the search performance report, which was also recently improved, businesses have powerful tools at their disposal that enable them to take advantage of the benefits of SEO.

2. SEO Is a Primary Source of Leads

Inbound strategies are the most effective and successful source of leads among Business to Business (B2B), Business to Customer (B2C) and non-profit organizations. Inbound includes search engine optimization, social media, content marketing, referrals and others.

Average Value of Global Online Shopping Orders as of 3rd Quarter 2020, by Traffic Source

However, if you are not generating new leads from your SEO tactics, then you should revise your approach and make sure you are targeting the right audience. Also, check up on your competitors, maybe another player in the market optimizes their content better and is getting your share of the pie.

According to Alexa, search engines are the main source of website traffic for most industries. Nowadays, Search is the top proactive way for users to find a brand. Just think of it – how often do you key in the full domain name in the browser? And how often do you just Google what you remember of it and leave the rest to the predictive text? Case and point! 

Types of Sources by Website Category

3. SEO Brings Higher Close Rates

Statistics show that an average of 14.6% close rate is achieved from SEO leads, compared to 1.7% from outbound ones. Reaching out to customers (outbound or cold leads) often results in lower conversion rates because the interaction is unsolicited.

Whereas SEO leads are customers who have done online research with specific requirements and purpose in mind and came to your product or service. This makes them marketing-qualified leads (MQL) or even sales-qualified leads (SQL) and results in higher conversion rates. 

4. SEO Results to Higher Conversion Rate

The good ranking of your site on any search engine can significantly improve your conversion rates. If you manage to maintain a top position long enough, your target market will soon become more aware of your business and the quality of your work. This will increase your credibility and your reputation as an authority in your industry.

SEO Results to Higher Conversion Rate

As customers are becoming more familiar with your brand and as their knowledge about products/services increase, there is a great possibility for customers to close the deal with you.

5. SEO Promotes Better Cost Management

How SEO Paromotes Better Cost Management

SEO is the foundation of successful inbound marketing and, as such, it can help you optimize cost management and save resources from different divisions of your business.

  • Low-Cost Lead Generation. The HubSpot reported that inbound lead generation costs 61% less than outbound.
  • Cheaper Advertising. When you already have a top ranking, there is no need for you to invest in pay per click or advertise your page. You will continue to stay above the rest of the search results as long as people click your search links.
  • Cost-Effective Pertaining Activities. Marketing tasks related to inbound lead generation include social media management, blogging, referrals, etc. All of these have little or no cost at all. Outbound lead generation activities, on the other hand, include making cold colds, visiting clients, or direct selling, all of which can be quite expensive.

Better cost management is just one of the benefits of SEO to your business. Using the right rank tracking tool could help you improve your rankings and organic traffic pointing to your website. By tracking your position, you can make sure that you are always on top of SERPs and your customers can easily find your content on first page.

6. SEO Encourages Local Users to Visit the Physical Store After the Search

Local SEO is especially beneficial for small businesses and companies who have an offline presence and not just digital. After conducting a local search, there is a high tendency for customers to visit the brick-and-mortar location. In fact, a Think with Google study shows that 76% of people who perform a “near me” search visit a related store within 24 and 28% of them make a purchase.

Beneficial for Small Businesses and Companies Who Have an Offline Presence and Not Just Digital

For example, an internet user keys in “Best Seafood Restaurant in Chicago”. This will then show a variety of options. The person will visit their top choice and may become a customer of that restaurant.

7. SEO Builds Brand Credibility

Ranking first, second, or third may give your customers the idea that you are one of the top players in the industry. Another benefit of SEO is that it suggests that what your offer is better than the competition.

On the other hand, if you are at the bottom of the search engine results, people may not even find you or, if they do, they may think that you lack credibility or expertise in the industry. This may also lead some customers to reconsider doing business with you and choose someone with a more solid online presence and a better reputation.

Furthermore, as of late 2021, news-related content from all providers, not only digital publishers, is eligible to appear in Google Top News. This means that if you write on fresh and current topics that your audience cares about and optimize your content for Google News, in 2022, you will have more chances to boost your credibility by showing on what seems to be the internet’s front page. 

8. SEO Helps Establish Brand Awareness

Brand awareness is the extent to which the target market recognizes a brand. This refers to how familiar your customers are with your product or service. According to Investopedia,

Creating brand awareness is one of the key steps in promoting a product.”

Search engine optimization ensures that your product is easily found in organic search. Once you remain at the top of the ranking, people will be able to see you more easily.

This leads to a higher tendency of your links being clicked and brings in more users to your website.

Establishing your brand’s awareness even further is one of the top benefits of SEO for your business. It promotes word-of-mouth marketing and can help you build up your business and increase sales.

9. SEO Ensures Mobile-Friendliness of Your Website

Strictly speaking, SEO doesn’t improve your website’s mobile friendliness – it’s the other way round, for SEO advantage you need a website that looks and functions well on mobile.

66% of all web traffic now comes from mobile devices, and if your website is not optimized to look good on screens of all shapes and sizes, your customers will not be likely to stick around your pages.

With Google’s mobile-first indexing kicking in in 2021, websites that are not mobile-friendly, lose their visibility in organic search results. Not complying can compromise all your content creation efforts and hurt your business immensely.

SEO benefits the user experience because it results in better user experience and easier navigation of websites.

Also, in October 2021, Google introduced continuous scrolling on mobile. After this update, the search results will not show in separate pages as they used to but are now merged together similarly to in a single-page website. This means that, in 2022, links that didn’t make it to page one will have more opportunities to be viewed and clicked by users.

If you want to make your website mobile-friendly, Google will help you in getting it started.

10. SEO Can Be a Long-Term Marketing Strategy

As mentioned, SEO is a long-term marketing strategy. Six months is the minimum duration for a website to maintain optimal ranking. The good news is that, although it takes what seems an eternity to reach those top ranks, pulling you down the list also takes time.

However, Google algorithm regularly changes and updates, and other competitors work hard on their SEO advantages too. Monitoring your ranking will allow you to track your performance and make adjustments when fluctuations in your performance occur.

If you stay on top of the latest SEO trends, you will be able to constantly improve the search engine optimization of your pages and will keep your favorable position in the SERPs.

11. SEO Helps You Gain Market Share

Being on top of the search list means a high probability for your website to be found by prospective customers. Once they discover their required information on your website, they may become leads, and, eventually, turn into customers.

Leads may either make a purchase, sign up for a membership or subscribe to a newsletter. Bottom line, your conversion rate increases. Once this happens, your market share grows and so does your business.

12. SEO Creates Synergy of All Digital Marketing Activities

All of your digital marketing strategies contribute to the success of your search engine optimization efforts. Activities such as content marketing, direct email, social media marketing, blogging, web management, eCommerce, and others will help you get better rankings in search engines.

When all of your digital marketing activities are integrated and aligned towards a common goal, you will achieve success in your strategies, including SEO.

13. SEO Increases Your Followers on Social Media

SEO Increases Your Followers on Social Media

Improving your visibility in organic search means that more and more people will know about you and, if your content is good, they will consider you an authority in your field. As social media platforms are the go-to place for current information for most online users nowadays, people will start to follow your profiles to be the first to see relevant updates.

At the same time, maintaining social activity and engaging with your customers can boost your website traffic, increase your brand’s credibility, and, thus, improve your overall SEO advantage and ranking as well.

14. SEO Improves Website Speed

Website speed is one of Google’s user experience signals, and it can now seriously affect your ranking. With the core web vitals update in place, the loading time of pages can influence how they compete against other pages with similar content.

If your website is clumsy, the content shifts position while loading, and the user has to wait to be able to interact with it, this hurts UX. And if there is a page that can offer the same value but without the hassle, it will beat you in the SERPs.

Optimizing your content to avoid that will not only improve your position in organic search, but will speed up your website, which will ensure the pleasant experience of your visitors, reduce bounce rates, and can even improve your sales.

15. SEO Takes You Ahead of the Competition

One of the most lucrative benefits of SEO, which unites everything we covered so far, is that it can help you beat the competition.

By making your brand more recognizable and building credibility, you consolidate your position as an industry leader and an authority in your field. Customers will always bet on the choice that provides them more security and includes less risk, and being on top of the SERPs shows that others have already trusted you and you’ve provided.

You will grow as a business once you’ve implemented digital marketing strategies to your overall organizational plan. These strategies include search engine optimization. Integrating all of these together will help you take the lead amidst competitors in the market.

Imagine how far you’ll have aced the competition if all of your competitors are just using traditional marketing? Keep up with the advancements in the digital world and you will stay ahead of the rest. This era is constantly changing, make sure you adapt well to the changes.

Conclusion

The opportunity for your brand, in terms of awareness and brand equity, is limitless. The digital world has provided us with a myriad of options to explore with the aim of achieving overall organizational goals.

Search Engine Optimization is one of the strategies that will help you ace the competition. SEO refers to the ability of a website to gain quantitative and qualitative website visits through organic search engine results. Make sure to take on the challenge and use SEO to your advantage.

74 Comments

  1. Alfrod John says:

    Thanks for sharing informative blog and I appreciate you that you are sharing interesting tips that how SEO is useful for small business

    1. Thanks for sharing helpful article. i reading your detailed article.it’s very intresting and easy to understand.You shared good tips for seo.

  2. Duncan Lance says:

    SEO can really provide a boost to both your business and the marketing that you are doing for it. As is pointed out, one of the reasons it can do that is because it is providing your brand with credibility. After all, SEO builds up your link portfolio by having other sites link back to your business as a trusted source on the topic at hand.

  3. redsun says:

    Thanks for sharing this wonderful information with us.

  4. redsun says:

    Thanks for sharing this wonderful information with us

  5. Jubayer says:

    thanks for sharing informative blog and I appreciate you that you are sharing interesting tips that how SEO is useful for business.

  6. SEO is certainly helpful especially the tools that are being utilized for optimization. Thank you for listing down the benefits of SEO for businesses.

  7. Article is very useful and informative!! Keep on sharing such wonderful and useful posts in future..

  8. Such a great article about seo benefits for business. Everyone should follow this blog.

  9. SEO lowers advertising costs. When you already have a top ranking, there is no need for you to pay per click or advertise your page. Thanks for sharing such valuable information..

  10. Digiwalebabu says:

    This is a great Blog.
    You have Covered most important points about SEO Benefits.

    Nice Work, Keep IT Up 🙂

  11. I like how you mentioned that the good ranking of your site on any search engine websites can guarantee you high conversion rates. My boss told me that he would like to find a way to boost sales other than paying TV and radio commercials. I will definitely tell him to contact an SEO company so that he can learn more about how this marketing service improves the business brand.

  12. litts says:

    Good post

  13. I found it interesting when you said that the good ranking of your site on any search engine websites can guarantee you high conversion rates. My boss told me in a meeting that he wants to increase the sales next year and he will set a budget to promote the brand. I will recommend him to read this article so he can know the benefits of SEO.

  14. Jacob Brown says:

    I like how you point out that SEO leads to higher conversion rates. I want to start a company, and having my company’s website higher up on Google will result in more customers. I am going to look for an SEO company to hire.

  15. Tori says:

    I liked the article. Very helpful info for me. Thanks!

  16. interesting article, you have some good points there.

  17. Ayush Jain says:

    This blog is helpful for all of us. SEO is really very beneficial for every business. SEO gives more leads and traffic towards you business and ranks your website on top level in search engine result list.

  18. I never took into account that SEO lowers advertising costs. My boss told me that he would like to find a way to save the costs of marketing since he thinks there has to be another way to increase sales. I will recommend him to contact an SEO company so that he can see all the benefits of digital marketing.

  19. There really are a ton of benefits that SEO can provide for companies that more business owners need to take into consideration. As the article points out, one of the biggest benefits of SEO is the boost in traffic. After all, SEO helps customers find your website easier, meaning that more people will be likely to visit.

  20. Nice Post. All the 15 benefits are well explained. I impressed with benefit “SEO Creates Synergy of All Marketing Activities Online”

  21. Fred Gibbons says:

    It’s valuable that you mention that search engine optimization can help bring more customers to your business. I want to start a small business this summer, so I’m thinking about hiring someone to do SEO for me. I’m going to look for a good company that offers search engine optimization to hire.

  22. This Article was very much beneficial for my business as i have my own business web-site and knew about SEO but didn’t go for it, this article gives me a detailed benefits of SEO and inspired me to do SEO for my website.

  23. I know all of these but I was not able to present these in such an arranged manner. Thank you for helping me in getting the idea.

  24. Arun MK says:

    The benefits of SEO outlined here just go to show how nowadays every business needs to invest in Search Engine Optimisation, whether they do it themselves or outsource it. The use of the right SEO strategies is absolutely crucial for businesses that rely on maximizing organic traffic. Thanks for the knowledge you shared here.

  25. Alec Burns says:

    It’s valuable that this article elaborates on how SEO can help bring more potential customers to your business’s website. My wife and I want to start a small business this year, so I’m considering hiring someone to do SEO for us. I’m going to search for a reputable provider of SEO services to employ.

  26. SEO Services says:

    I really liked your article. Thanks for sharing this post with us.

  27. Socio Labs says:

    Thank you for such Informative Article. It was explained and structured with perfection.

  28. Robert says:

    Excellent site you have here.. It’s hard to find high quality writing like yours these days.
    I honestly appreciate individuals like you!

  29. Logan Torres says:

    Thanks in favor of sharing such a fastidious idea, piece of writing is nice, that’s why I have read it completely

  30. DigiBeans says:

    Such a good content! SEO is not the only one but the most important strategies among all that helps your website rank higher in the SERPs.

  31. Businesses need SEO because it helps to provide their product / services to their customers as much as they can. It removes the limit of customers. All businesses must get SEO done.

  32. This really very useful information for blogging.

  33. J Barman says:

    It really has lots of insights and valuable information.

  34. Suvajit Roy says:

    This website is so informative. I really like your blog.

  35. Nice info for all bloggers, thanks for sharing..

  36. Your Information is about SEO, So Useful For Our small Business Grow up. Thanks For Sharing.

  37. Zionah D says:

    Your way of explanation is good. I read your article before we need to give some benefits of SEO for our client. I found complete information about SEO in your writeups. Thanks for your help and for sharing your knowledge. Appreciate.

  38. ujwalpandit says:

    Hey ,wonderful and informative post. The insights helped me sort out a lot. Made notes and shall be using the tips right away! 🙂

  39. Shubha says:

    Hey, Amazing information on SEO. Found it very helpful. Thanks for sharing.

  40. joes says:

    Thanks for sharing information for New website who is little bit confused for SEO

  41. Nazmul says:

    Thank you for sharing this information

  42. It’s interesting that you point out that SEO can help bring more customers to your business. I’m thinking about starting a business in the near future, so hiring someone to do SEO for me sounds like a great idea. I’m going to search for a reputable provider of SEO services that I can use.

  43. Really informative article. Looking forward to similar articles. I have learned a lot about the importance of SEO from your blog.

  44. SEO services help you get quality website traffic.

  45. Thanks for sharing a piece of valuable information about how SEO is working for businesses. Keep posting in the future also.

  46. Anna Nelson says:

    Businesses that operate solely through online networks require SEO even more urgently than those that have a physical store or outlet. This is because there are hundreds and thousands of online businesses, out of which several of them are likely to be marketing the same products or services as you. The only way to be noticed among these websites is to have the proper SEO tools and strategies that get your business to show up on the first page of search engine results.

  47. awasome information

  48. Drishti Yoga says:

    Great blog! Enjoy reading it! I also bookmark this site for visiting and updating regularly! thank for sharing with us!

  49. Anmol says:

    Hi TeamDevriX, I went through your article and it is really informative! I had a lot of questions, and you’ve already answered a lot of them. Thank you very much! We’ve been seeking knowledge on how to maintain marketing uplifted in the digital marketing industry, and we found it in this post. It is, without a doubt, a fantastic post on the subject!!

  50. This blog is very helpful for everyone because this site always provides valuable content. I already bookmarked it in my personal browser.

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    Devraj

  51. vamshidhar says:

    Thank you for sharing the top website business for the SEO business.

  52. bivocalbirds says:

    Thank you for sharing with us the benefits of SEO this information is very helpful for us!

  53. Louise Savoie says:

    This is great! Definitely helpful indeed, hope everyone who does SEO can see the results of their efforts, especially now that we are in a health crisis so businesses are going digital. Doing keyword research and looking at your competitor’s keywords and activity gives you an idea of what strategy to try. Awesome article, again thank you for sharing!

  54. jeeten says:

    There really are a ton of benefits that SEO can provide for companies that more business owners need to take into consideration. As the article points out, one of the biggest benefits of SEO is the boost in traffic. After all, SEO helps customers find your website easier, meaning that more people will be likely to visit.

  55. jeeten says:

    Thank you for sharing such a wonderful benefits of seo this information is very helpful for us.

  56. Anuj says:

    Thank you for sharing with us the benefits of SEO this information is very helpful for us!

  57. Seoservice says:

    Thanks for sharing! This information for anyone new to managing a website who is little bit confused about SEO.

  58. Local SEO is quickly becoming one of the most qualified methods for local businesses to grow online. 49% of all searches will have to do with location – an SEO statistic that highlights the relevance of local search marketing for Google searches

  59. Anky ankit says:

    Great content, Thank you for the useful content.

  60. Yug says:

    Very nice and informative article for the SEO business.

  61. Digital Delicate says:

    Wow…. Very well written blog. I am getting a lot of information from this. This is a very informative blog and I really liked it.

  62. Ratul Roy says:

    Thanks, I am waiting again for a tips like that

  63. Klever Marketeers says:

    You’ve presented this information in such a concise manner. I particularly liked 2 points in this article – You mentioned that it can help lower advertising costs, which is so crucial to startups who want a positive ROI on their ads campaigns. You also talked about SEO helps you gain market share which is another important point. Thank you for this valuable post!

  64. Being a proud SEO expert I have helped 50+ websites to achieve top ranking in Google. SEO gives a high ROI compared to any other marketing. The benefits included in this post are very well written. Great post.

  65. Amazing insights! Thanks for sharing this helpful article.

  66. filehippopc. says:

    this blog is very imporant for seo this is written about benefit of seo

  67. Great post i must say and thanks for the information. I appreciate your post and look forward to more.

  68. This guide is very helpful. Before I didn’t know lots of the points you mentioned. Thanks for sharing.

  69. I think this content is very helpful for every SEO specialist or SEO learner.

  70. Mohit Bahl says:

    SEO gives a high ROI compared to any other Digital marketing. No doubt it’s a long-term investment but once done properly. No one can stop the brand to get boosted in terms of Sales. Really like the way you guys represented these things in this post. Great post.

  71. Galific says:

    I was struggling with SEO for my business website. Thank you for this beneficial article as it helped me to know the power of SEO and its benefits. SEO is the only way to be noticed among competitors’ websites to have the proper SEO tools and strategies that get your business to show up on the first page of search engine results.

  72. Jacob J. says:

    I do not agree with the cheaper advertising point. As I’ve seen with many clients that even being in the top 3 does not bring sales because of a lot of area being covered by different types of Google ads.

    1. Mariela Kashukeeva says:

      Hi Jacob,

      Thanks for your comment. In this article, we discuss the benefits of SEO, and boosting traffic and conversions organically, not by using paid ads.

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