Top 18 SEO Questions Every DevriX Client Asks [FAQs]

As a B2B digital marketing agency, we often receive queries from potential clients regarding our SEO services. It’s only natural that they want to know more about our work before they finalize their decision to work with us.

It’s practically the same issue that every agency offering SEO or other digital marketing services faces, therefore we hope that with this information we can enlighten you on the subject.

Without further ado, let’s take a look at the 18 most frequently asked SEO questions.

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18 SEO Questions Every DevriX Client Asks

1. What Type of Services Do You Offer?
2. Can You Provide More Details About the Team?
3. How Is the Content Created – by AI or Humans?
4. What Kind of Results Can We Realistically Expect From Your SEO Services?
5. Can You Provide Case Studies or Examples of Past Successes With Similar Businesses?
6. How Do You Develop a Customized SEO Strategy for Our Business?
7. Which KPIs Are You Tracking to Measure SEO Success?
8. How Often Will We Receive Reports and Updates on Our SEO Performance?
9. What Is Your Approach to Keyword Research and Content Creation?
10. How Do You Stay Current With All the Changes in Search Engine Algorithms and Industry Trends?
11. Can You Explain Your Link-Building Strategy?
12. How Do You Handle SEO for Mobile and Local Search?
13. What Is Your Process for Conducting a Site Audit and Addressing Technical SEO Issues?
14. How Do You Integrate SEO With Our Overall Digital Marketing Strategy?
15. What Is Your Pricing Structure, and What Does It Include?
16. How Do You Ensure That Your SEO Practices Adhere to Search Engine Guidelines?
17. When Will We See Improvements in Our SEO Performance?
18. How Do You Handle Competition Analysis and Market Research?

1. What Type of Services Do You Offer?

Marketing managers often want to know what our SEO services cover. Is – on-page, off-page, technical SEO, etc. included? Some companies only deal with on-page optimization. Therefore, it is among the most frequently asked SEO questions we get to discuss with clients.

To make things clear, at DevriX, we offer a complete SEO package, including SEO analysis, content strategy, performance analytics, and ongoing SEO support.

2. Can You Provide More Details About the Team?

We do have a dedicated team page, yet our clients usually want to learn more about the people who will be working on their project. Details like their experience, roles within the company, expertise.

DevriX has a dedicated team of content writers, designers, link-building assistants, and marketing specialists.

3. How Is Content Created – By AI or Humans?

Nowadays, this is an unavoidable question that marketing teams often get asked. Do you create content with AI, or is it made by humans?

AI content creation is not something we disapprove of, however it has to be human-led. In practice, we do believe artificial intelligence tools can help amplify our skills, and make certain processes happen faster and easier.

That said, we are against relying on AI for everything and using it without being monitored by a human. AI shouldn’t be about replacing us, instead it’s here to help.

4. What Kind of Results Can We Realistically Expect From Your SEO Services?

Although it’s one of the most basic SEO questions, it’s also one we joke about the most. In fact, there’s this widespread joke. Whatever you ask, the answer will be, “It depends”.

All jokes aside, it’s hard to give precise answers to questions about SEO results, since not everything depends on you entirely. Still, strive to be as realistic and straightforward as possible, without promising something you can’t fulfill.

5. Can You Provide Case Studies or Examples of Past Success With Similar Businesses?

More often than not, clients want to hear about your track record and see proof of past successes.. Being able to keep track of past performance and share success stories will build credibility and trust.

At DevriX, we have a page for case studies. There, visitors and clients alike can take a look at the work we have done in the past, and who we have worked with before.

Logically, not every company we have dealt with will be featured there, however we can share these other examples if a client needs more assurance.

When it comes to SEO – you can check out DevriX’s achievements with Arms Directory – a specialized business directory with over 72,000 businesses – we increased their monthly traffic by 600%.

6. How Do You Develop a Customized SEO Strategy for Our Business?

Marketing managers appreciate it when specific requirements and goals are tailored to meet their needs.

Additionally, hearing that a company always follows a generic strategy, regardless of niche and industry, will most likely not convince anyone that they are the right people for the job.

In our case, we always carefully consider all the details and the concerns our clients might have, and adapt our strategy accordingly.

7. Which KPIs Are You Tracking to Measure SEO Success?

Key performance indicators (KPIs) help clients understand how you measure success, and enable them to align your metrics with their business objectives. It’s a way of making sure you are all on the same page.

This is one of those SEO questions that should be addressed at the very beginning. Usually, the most accurate metrics cover monthly traffic, impressions, and conversions from key search terms that are part of a client’s content strategy.

Other metrics that are good to follow are overall keyword performance – monthly keyword position changes; indexed pages and link performance. Your agency can provide detailed reports that will give you insights on your strategy and positioning.

8. How Often Will We Receive Reports and Updates on Our SEO Performance?

It’s only natural to want to know when and how often a company will receive reports and updates.

This is another question that’s best addressed early on in the working relationship.

Don’t forget to keep any stakeholders informed and involved. It not only helps them feel confident about the work you are doing, but they will appreciate the ongoing efforts.

9. What Is Your Approach to Keyword Research and Content Creation?

More often than not, clients will require more insight into how you identify target keywords and produce content. This is vital, you must be able to defend your expertise, and let them know you are the right agency for their business.

10. How Do You Stay Current With Changes in Search Engine Algorithms and Industry Trends?

SEO changes a lot, and marketing managers want to be assured that you are using up-to-date methods and strategies, and that you are able to quickly adapt to any changes that might arise.

For example, if your strategy revolves around tactics from two years ago, it might not be so effective now. Furthermore, this may be an indication to your client that you are not familiar with the latest changes.

11. Can You Explain Your Link-Building Strategy?

No matter what you may hear, link building is still very important for SEO. When a client asks about your approach to building quality backlinks, they most likely want to evaluate your off-page SEO ability.

12. How Do You Handle SEO for Mobile and Local Search?

Local search is particularly important for businesses that mainly operate in a specific location. Mobile SEO, however, is vital for every business, regardless of their marketing strategy.

You should never underestimate the importance of these questions about SEO, however innocent, or silly they might seem. The answers might be very important for some clients due to the nature of their companies.

13. What Is Your Process for Conducting a Site Audit and Addressing Technical SEO Issues?

Technical SEO is a whole different ball game. In many cases, SEO specialists or agencies, who are very good at on-page/off-page optimization, fail to meet the requirements of the technical side.

Essentially, technical SEO is about:

• Optimizing website loading speeds (compressing files, reviewing redirects, removing unnecessary code, updating plugins)
• Ensuring that the site is crawlable (creating sitemaps, optimizing URL structure, using robots.txt.
• Adding breadcrumb menus, creating SEO file logs), etc.

As it requires some level of technical knowledge, it’s definitely not something everyone can do. So, if your client asks about anything listed above, they most likely want to know how you’d handle technical issues, and assess the level of technical expertise you have as well.

14. How Do You Integrate SEO With Our Overall Digital Marketing Strategy?

Search engine optimization might be one of the main components of a marketing strategy, but it’s not the only one. More often than not, clients will inquire about how you’d combine SEO with other marketing activities like PPC, social media, and email marketing.

This is because an agency that can provide a cohesive marketing strategy will be one step ahead of one that only focuses on SEO.

15. What Is Your Pricing Structure, and What Does It Include?

Every company has a budget for marketing, so it’s only natural that they would want to know how much your services will cost and what they’ll get for that price.

Try to be flexible with your rates since not all clients can afford to pay up front and in a single payment. Instead, offer a payment option to be made in smaller, much more manageable monthly installments.

16. How Do You Ensure That Your SEO Practices Adhere to Search Engine Guidelines?

It’s not only about the results, it’s also about how you achieve them. Quite often, marketing managers want insurance that you’ll only use ethical methods (not black hat ones, for example) in your SEO practices. Most companies don’t want their website to incur a Google penalty.

Therefore, you must explain in detail how your team works, and that you follow search engine guidelines.

17. When Will We See Improvements in Our SEO Performance?

Regardless of whether clients are familiar with SEO or not, they’ll want to have an idea of when they can expect to notice any improvements.

For that reason, it’s best to make a realistic plan for growth, and be honest with the client from the beginning. Assure them that they will see improvements, but it may take X amount of time.

Don’t make any promises you won’t be able to follow up on, as that would only lead to a loss of trust.

18. How Do You Handle Competition Analysis and Market Research?

Clients may want to know more about the competitive analysis methods, as this positions their business against competitors.

Competitive research is important as well. It identifies market gaps, discovers trends, and ultimately sells more products.

At DevriX, we always do thorough research on our clients’ competitors, as that always helps us to gain deeper insights into the industry, and makes our clients stand out.

Any Other SEO Questions?

You’ve just read the 18 most frequently asked SEO questions we get from our clients. Keep in mind that from an agency’s perspective, there are also some important questions you need to ask clients, or that clients might ask you.

If you still have an important SEO question that we didn’t cover, our knowledgeable team is just a click away.