Questions that you need to ask your agency
User experience can account for millions in sales, or for the failure of your business. Did you know that 88% of clients are less likely to return to a website that has a bad UX? That’s right. You might have a bulletproof business strategy and top-notch professionals working towards your goal. However, all this might Read More
Every successful business has a well-developed marketing strategy. Marketing is usually focused on SEO, social media, ads… However, have you heard about internal marketing, and do you know why it’s important for every organization? Let’s find out. What Is Internal Marketing? Internal marketing is when you promote your product or service within the company. In Read More
In the world of eCommerce, if the product is king, then customer support is definitely the queen. The secret to great brand reputation is managing customer queries well and on time. Customers that are pleased with your products and services will not only come back for more but will also refer others to you, making Read More
Hey, psst! Want to know a secret? Over 70% of people prefer email communication. But simply sending an email is not enough, not if you’re serious about business, lead generation, and profitability. There are some email marketing secrets that can help you boost your campaigns, and achieve better results. We’ll gladly let you in all Read More
Love it or hate it, social media is a factor you must take into account when doing business in the 21st century. However, social media is not just a platform to share funny pictures, or let people know about upcoming events. You can also use social media to drive traffic to your website – something Read More
When a client approaches an agency or a freelancer for a new project, there are many unknowns for both parties involved. If you are a business owner or researching potential reworks of your company’s site, you should be prepared to answer a few questions from your web developers. It is important to note however that Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Positive reviews from happy customers who recommend your product or services build trust in your future clients and make you happy too. But, not all of your customers will be satisfied, so as a result, some of them may leave negative feedback. Well, how do you respond to a bad review? This won’t be the Read More
Have you ever heard of the term “gated content”? Relax, you’re not alone. This marketing phrase is one to be aware of, though, as it’s often a question marketers ask themselves. Let’s pass the gates together and learn all about the benefits and drawbacks of gated content, what types there are, and look at some Read More
A WordPress multisite offers a myriad of benefits to companies and can be a versatile tool in their online strategy. Its key advantage is that it allows businesses to facilitate and maintain a multinational presence with minimal effort, maximal efficiency, and due agility. While building a strong brand in one’s home country is a difficult Read More
Every business needs marketing, and small businesses are no different. However, the difference comes from the fact that small businesses often cannot afford to spend hundreds of thousands of dollars on marketing. Thus, small business marketing ideas need to be creative and bring positive results for little-to-no cost. In reality, 47% of small businesses spend Read More
Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More
