Questions that you need to ask your agency
The holidays will be here before we know it, and for brands, that means it’s time to start planning seasonal campaigns aimed at driving up sales. While inflation and other economic factors have many feeling cautious, opportunities still abound for savvy marketers willing to align strategies with emerging consumer trends. Let’s explore six consumer marketing Read More
With all the different types of links on the web these days, it’s easy to get confused about what’s what. Indeed, it is a complex subject, but in the end, all links help transport users seamlessly between sites and content. In this article, we will tackle deep linking. Taking advantage of links means that your Read More
Every business, no matter how big or small, is constantly looking for ways to increase their sales volumes. While there are many strategies out there to sell more, you also need to consider a lot of factors, including what customers want, what’s relevant in your niche, and so on. Ultimately, one of the most popular Read More
Content creators are always aiming to step up their game by producing high-quality content at scale. In response to their needs, there has been a substantial surge in the use of one particularly intriguing application of artificial intelligence – Generative AI. This wizard can create unique content by following human instructions. As Generative AI goes Read More
Business-to-business (B2B) advertising has not typically been considered as innovative or “cool” as splashier B2C campaigns. However, as the B2B marketplace becomes increasingly crowded and competitive, brands are moving beyond traditional advertising channels to embrace cutting-edge strategies to capture the attention of buyers. In 2023 B2B brands are diversifying their efforts to include formats from Read More
Google Analytics has been one of the top tools for marketers in the decade, and it became the most widely used web analytics service on the Internet as of 2019. However, things are changing. In case you have not heard about it… Google Analytics, as we know it, officially retired on July 1, 2023. In Read More
SEO in the business world, is constantly changing, especially as new technologies emerge. To remain competitive, businesses have to stay agile and forward-thinking in their approach to Search Engine Optimization. Scalability in SEO in 2023 requires a multifaceted approach. It entails optimizing, not just for traditional search engines, but also for dynamic voice and visual Read More
Now that we have officially entered the Google Analytics 4 (GA4) era, you should know that the main difference between the previous version and GA4 is that GA4 gathers information based on events. Google Analytics 4 offers a flat data model where everything happening on your website is recorded as events, regardless of what you Read More
Inventory management plays an essential role in every retail business, touching on almost every aspect of it. For small and medium businesses (SMBs), it can be quite a juggling act, handling a multitude of products, supply chains, and predicting demand. In fact, 43% of small businesses either don’t track their inventory or use manual processes. Read More
In the old version of Google Analytics, to create a custom report, you had to go to the Customization Section and build it under Custom report. However, with GA4 analytics things are different. Now, if you want to dive deeper into your data, you will have to go to the Explore Section, which is one Read More
It is not a groundbreaking fact that the average human attention span is decreasing more than never before. This poses a serious problem for businesses, regardless of industry and size: How are they supposed to grab the attention of users, and encourage them to become customers? People rarely look at something for more than 8 Read More
Blogging is an excellent way for businesses to increase their digital presence, grow their audience, and build their reputation as an expert in their fields. When you start blogging, sooner or later, you will begin to notice that there are comments under your posts. While some of them will be obvious spam, others will be Read More
