Did you know that 1.628 billion people are now on Instagram? They go to find entertainment, stay connected, and many follow at least one business account. With Instagram becoming an integral part of our daily lives, it’s no surprise that small businesses are utilizing the platform to promote their products and services, and engage with Read More
In the fast-paced world of online business, social commerce is transforming the way we think about traditional eCommerce. It’s a simple yet powerful concept: instead of relying solely on eCommerce websites, brands now leverage the reach and influence of social media platforms to sell their products or services. But there’s more to social commerce than Read More
The ultimate goal of every marketing team is to convince people about the effectiveness and usefulness of their products or services. Many marketing strategies and various methods are used to achieve just that. One such format is the case study. Writing a case study is not hard, if you know what you are doing and Read More
Why do you think people go to McDonald’s or Burger King when they want to eat a burger? Is it because they make the best hamburgers? Or is it because you immediately think of these companies when you think of burgers? The truth is, these companies have become synonymous with the word “hamburger”, and all Read More
Having a strong brand voice is vital for digital marketing and SEO strategies. It establishes a well-defined and consistent voice that resonates with its target audience, brings trust, sparks interest, and encourages active participation, leading to higher customer engagement and brand advocacy. Creating a distinctive brand voice is no easy feat though. In a saturated Read More
You have invested a lot of time and effort into creating an awesome product. But get this straight: it doesn’t matter. It doesn’t matter how great your product is if you aren’t selling it to the right audience, you’ll never be successful. If you want your business to succeed, you need to understand who your Read More
With a population of 2.56 billion Gen Z individuals, accounting for 26% of the global population, and a collective spending power of $143 billion, Gen Z represents a highly gainful market. Moreover, their digital savviness and unique expectations drive innovative trends and experiences and will hugely impact eCommerce brands in the near future. In the Read More
Advertising is undergoing a rapid transformation. The market is expanding, and competition is fierce, posing challenges for those attracting new customers. Embracing new marketing tools and adapting to emerging trends, such as the imminent demise of third-party cookies, is important. This is where Retail Media Networks (RMN) come into play. They harness first-party data and Read More
With its 2 billion monthly active users, Instagram has established itself as the fourth most popular social media platform around. Recently, it has climbed its way up to becoming the fifth most visited website worldwide, offering creators and businesses the potential to expand their reach and connect with a larger audience. However, challenges also arise, Read More
In today’s business landscape, having a killer social media presence is an absolute must for every small business. We’re talking about 6 billion active social media users by 2027! Platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok are goldmines when promoting products or services or connecting with target audiences. So, if you want to up Read More
Imagine a world where every single customer your business has brings another customer, or even two… heck, why not fifty? What a business utopia, huh? Of course, things look different in reality. It is not that easy to obtain customer referrals. But are companies really trying to get referrals? According to a study, only 30% Read More
“We only have one planet, and it is about time we realize that we are all responsible for our environment. Climate change is becoming a bigger problem with each passing year, and we need to act fast, before it is too late.” Do you agree with the above? Are you, too, concerned about the future Read More
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