Choosing the right pricing for your products can be the difference between making profits and struggling to survive in a competitive marketplace. And while most businesses focus their growth efforts on customer retention and acquisition, an elaborate pricing change can dramatically increase your revenue with half the effort. However, to find the optimal price point Read More
Anyone that works in the B2B segment knows that the industry brings along its own set of constant challenges. While in the B2C industry, marketing to customers, the sales cycles are a lot shorter, whereas, in B2B sales, the sales cycle can be quite prolonged. Especially, if you target smaller groups with a higher-priced product. Read More
Even if your business shows a stellar performance in the marketplace today, this may not be the case tomorrow. It isn’t uncommon for market leaders to fail to retain their vanguard simply because they fall behind in the innovation race. Investing in new product development backed up with in-depth market research can keep you relevant Read More
If you’re a new niche business owner or a marketer who wants to work in a specialized marketspace, and you’re looking for ideas on how to maximize your impact, then this article has got your back. When working on a niche marketing project, you have to be able to think outside the box. Niche businesses Read More
Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More
As a business owner, every message you convey has to resonate with your audience. Everyone is becoming more aware in this fast-paced world, and people are not like they were a couple of years ago. Consumers’ needs are continuously evolving, and companies have to keep up with this shift in behaviors. Inclusive marketing is defined Read More
Figuring out how to do market research for the first time can be intimidating and confusing. There are so many categories and different methods to choose from. It often seems like an endless list of organizational tasks and preparations. However cumbersome as it might seem, research has an irreplaceable value for every company, be it Read More
Conducting market research is a tough job but, if done right, it can significantly improve the success rates of any business and its endeavors. Unfortunately, companies often find the task too overwhelming and tend to quickly outsource the process to a third-party agency. However, no one knows your products and customers better than you do Read More
To grow your business, you don’t have to sell to everyone. There are not a lot of products in the online world that appeal to every single person on Earth. Discovering your customers and targeting them is the concept that stands behind the STP model of marketing. The acronym stands for the following key parts Read More
Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
In the age of the Internet, businesses that leverage digital tools have a distinct competitive advantage. Digital resilience is one of these instruments, and along with online literacy and cybersecurity, it encompasses all the different ways that companies can use digital systems to quickly recover and adjust to uncertainty. Today’s business environment requires going digital. Read More
By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
