Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
In the age of the Internet, businesses that leverage digital tools have a distinct competitive advantage. Digital resilience is one of these instruments, and along with online literacy and cybersecurity, it encompasses all the different ways that companies can use digital systems to quickly recover and adjust to uncertainty. Today’s business environment requires going digital. Read More
By definition sales effectiveness refers to a collection of metrics that can give you a better idea of your sales team’s overall success rate. It measures performance either against business goals or against revenue and profit, and sometimes it is even used interchangeably with sales efficiency. However, while both efficiency and effectiveness relate to performance Read More
Buyer intent indicates a lead’s willingness to purchase your product or service. It includes behavioral signals to help businesses identify in which stage their potential customer currently is so marketing and sales teams can effectively guide them when making a purchase. Understanding it is a powerful way to grow your qualified leads. Its data can Read More
Most marketing strategies are all about generating massive amounts of leads and moving them down the funnel to be nurtured until a fraction of them become clients. The idea is to have a maximum of viable audience exposed to your message and hope they find what they need in your products, right? This approach has Read More
Digital storytelling encompases all innovative ways in which marketers can share content and raise the appeal of their brand. Storytelling is a tried and true method that helps individuals, organizations, and institutions communicate, educate and connect. By creating stories on Instagram, short YouTube videos, insightful Tweets, or Facebook announcements, businesses have plenty of opportunities to Read More
Building a loyal audience can easily be named the most challenging part of the digital publisher’s business. However, it’s easy to lose track of readers when you are struggling to stay on top of changing ad standards, battling fake news, and figuring out the two-click penalty, all the while trying to grow revenue. Without faithful Read More
Having an extraordinary service page can help your B2B website attract more attention and help your company stand out from its competitors. Keep in mind that B2B and B2C customers have different needs, so your service page should make it apparent that you know what your buyers are looking for. These pages are dedicated to Read More
SaaS companies should be especially diligent with their websites because their products and services are strictly digital. The website is their online home and the main touchpoint with their customers. The website, in itself, should be informational, easy to navigate, and clear about the products and services they provide. But it should also help the Read More
The one thing that is certain when you are starting up a new business, it’s that you need clients and you need them asap. But growing a network of viable contacts is not easy and does not happen overnight. This is where lead generation comes in. In a nutshell, lead generation is the process of Read More
Hey marketers, it’s time to talk about marketing for Generation Z. We know every marketer adores the Millenials, but the time has come to welcome the new kids on the block. The Digital Natives have arrived and they’re not going away anytime soon. Gen Zers behave quite differently compared to the generations that came before Read More
Cloud computing technologies are the backbone of data-driven, application-based, complex ecosystems of products, technologies and services. The Cloud has revolutionized everything. From web hosting and delivery services, to working and playing from home, it has given rise to a multi-billion dollar economy in which many compete for a seat. With cloud environments businesses have instant Read More
