The ‘old’ product economy was all about transactions – shipping goods, getting new customers and charging for one-time exchanges. Today, a new era is taking stage where the spotlight is on building better long-term customer relationships. It’s the rise of a new global phenomenon called the subscription-based marketplace. Subscription business models are rooted in the Read More
When it comes to marketing performance, one of your main goals should be to measure and calculate your brand’s success. Return on investment or ROI in marketing shows you how much you have succeeded with your strategy and approaches. It also helps you measure your gains and losses to help your business grow. This can Read More
Online shopping has had an impressive growth over the past few years. There are currently over 2 billion e-shoppers contributing to the ecommerce industry, estimated at $4.8 trillion in 2020. This huge purchasing power pushes marketers to constantly explore new opportunities to grab the e-shoppers attention. Thankfully, with the enhancements in digital technology there’s an infinite Read More
Have you ever wondered how some businesses have become so popular without too much effort? How do things go viral and start trending? There is one thing that all big brands have in common – they have invested a lot of time and resources in making their brand recognizable and trustworthy. Or in other words, Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and is constantly improving. It has also been tried and tested in Read More
The role of a Project Manager in the software development field varies from one company to another. Depending on the management structure, it may include different duties or responsibilities. In addition, each project and each client is different and the Project Manager must adapt to the environment. However, one thing is sure, as a PM, Read More
The software development work environment is dynamic and challenging, and the role of the Project Managers is even more so. The so-called PMs juggle and balance between many tasks and responsibilities, team dynamics, stakeholder expectations, fitting within budget and delivering on time. And, there is no single magic formula on how to do the job Read More
Having a high attrition rate is a dreadful ordeal for any B2B business owner. In fact, US companies lose over $136 billion per year due to avoidable customer switching. What Does ‘Attrition Rate’ Mean? Customer attrition rate, also known as customer churn rate, is the rate at which you lose existing customers. This can significantly Read More
Every business needs a proper marketing strategy in place. This is especially important during times like these – when unfortunate circumstances are changing our everyday lives. COVID-19 has affected most countries’ economies, which prompted a lot of businesses to change or improve their marketing strategies. What Is a Marketing Plan or Strategy? A marketing plan Read More
When starting a business it’s hard to come up with a name that will resonate with your audience and that fits your product or service in the best way possible. Sometimes the name of your business sticks right away, but more often than not, it doesn’t. With every potential brand name there are upsides and Read More
CSS and HTML are simple to understand. However it takes years of practice to learn about the best architectural approaches when building websites (and apps) in a way that makes them reusable, maintainable in the future, and keeps developers happy. What is meant by architecture here? It’s the structure of the CSS code. The way Read More
There’s no doubt about it: People love to shop online. Statistics show that online sales are forecasted to reach a whopping $4.2 trillion by the end of 2020. But whilst this is obviously amazing news, consumers won’t necessarily shop at your online store unless you’ve made it safe, secure, and reliable. They want to know Read More
