Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content strategy is that which helps build the image of your brand, gain trust and engage consumers. Achieving all of that through your content is far more difficult than you think. Read More
Spring, the season of colors, is just around the corner. In some parts, it must have taken its full effect by now. This is the reason why colors are the subject matter of this article.It shares the infographic on how colors impact the purchase decision process. But that’s not it, because here’s a bonus: If Read More
Digital marketing is one of the industries that best monetize the power of the written word. Online, you may test your marketing copy, compare results and find out what works and what needs to be worked on. Furthermore, the results are immediate, and you can make changes right away without any additional costs. However, copywriting Read More
When devising an inbound and content marketing strategy, it is important to understand that great content is not the only thing that defines success. Creating high-quality blogs, and SEO writing are, of course, essential for conversions. However, what makes the customer click are the catchy blog titles. Good blog titles are an extremely important tool Read More
People say that great marketing is an art form and should be treated as such. However, who says that art and science can’t mix? Data analytics has become an inseparable part of the modern marketer’s day-to-day and a powerful tool in our strategic arsenal. We rely on data like never before and use it to Read More
The goal of search engine optimization is to make your website equally enjoyable to your customers and Google’s robots alike. And while high-quality content is what people usually focus on, there are background factors that both influence the user experience and can affect your ranking. To take care of these, you should improve the technical Read More
Building a strong online presence and following are must-haves for any successful digital marketing strategy. People are constantly online sharing photos on Facebook, posting stories on Instagram, twitting their thoughts on Twitter, and showing off their professional accomplishments on LinkedIn. So, to build a great brand image and strengthen your customer relationship, you need to Read More
One of the most commonly used buzzwords in the marketing of late has been customer insights. And there is a reason why. Consumers nowadays want a personalized experience and are more than willing to switch to a new brand to find it. In a marketplace crowded with vendors ready to deliver anything a B2C or Read More
User experience (UX) is a term that incorporates all interactions a person has with a business, its product, and its services. Often conflated with usability and user interface design, it’s what design teams put into service to create solutions that provide a relevant and meaningful experience to prospects. A fundamental question that any product creator Read More
Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More
Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More
“How can I increase blog traffic?” If you run a business blog, chances are you ask this question a lot. And when thinking of an answer, it’s tempting to focus on creating something brand new. A new post, covering a new trend, describing a new innovation, explaining a new technique… But there’s another — often Read More
