When social networks launch new features and improve their feeds’ algorithms, new social media marketing trends emerge. Only until a few years ago, we were using social media just to share beautiful photos, post daily well-curated content and create perfectly-timed videos, hoping for higher engagement. Today, we’ve got plenty of options to choose from and Read More
There are two main ways users search for news and information nowadays. The active one is by making queries in search engines on specific topics and/or trends of their interest. The passive one is by browsing news websites, digital publishers and social media feeds. And as Google has been trying to get involved in all Read More
Webinars are a powerful form of content marketing. They can build your brand, help you generate tons of leads, establish your authority as an industry expert, and bring life into long-form static content. The best performing webinars are those that provide new innovative insights on a niche topic in a way that highlights your company’s Read More
As a content marketer, you probably have so much to do and often not enough time to get it done. There is a lot of pressure for delivering high-quality content on a regular basis that audiences really want to see, and with so much at stake, the last thing you want to do is to Read More
Most entrepreneurs focus on data when planning their marketing strategy. While this is vital to helping a brand succeed, there are other elements that you should take into account. One of the things that you must remember to include in your strategy is customer empathy. A campaign that is built on a combination of both Read More
More often than not, many businesses don’t give their About Us page the attention it deserves. However, it’s one of the first pages you should create and design, no matter what industry you’re in. While you may see this page named differently on different websites – About Us, Our Story, Who We Are etc, it Read More
Every entrepreneur dreams of dominating the industry that he or she is doing business in. If you’re one of them, keep in mind that you have to put in a sensible amount of work to achieve your goals. You’d have to come up with the right marketing approach and devise a strategy for your brand Read More
Today’s shoppers consume about 11.4 pieces of content before making a purchase decision. They expect brands to deliver consistent and high-quality content that answers their questions at any point of their journey. And they want a cohesive experience whenever they interact with a business: via social media, a website, a mobile app, in person, etc. Read More
As a business and website owner, one of your main priorities should be to make sure that guests frequently return to your pages. These are the people who can become loyal customers, especially when they become familiar with your brand and what you have to offer. Moreover, returning visitors can help create an influx of Read More
Making your company visible online is essential in the modern market. Some businesses make the majority of their revenue from online sales, which means you need to be ahead of the competition when it comes to search engine results. What’s the best way to do this? Through creating engaging B2B posts and using keywords to Read More
If you are looking for ways to shake up your website content performance in 2021, look no further. Podcasts are in fashion and people can’t get enough of them. Podcasting gives a personal touch to the classic plain text formats we are used to. It makes information more accessible and easy to comprehend, and shows Read More
If you’re marketing your product or service to other businesses, you already know that B2B lead generation is not easy. When talking about selling to business-to-business customers, usually this means dealing with a whole company or a team. Furthermore, business purchasing decisions often go through several phases and need the approval of different decision-makers and Read More
