Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
Content might be king, but writing is not an easy task. Whether you’re a freelance writer, or a senior content writer, there are a lot of aspects of writing you should be paying attention to. From proper formatting to the relevant use of keywords, keeping your text fun and engaging, and trying to be original… Read More
As humans, we’re all naturally born storytellers. We connect better with our friends and customers and share ideas with the power of storytelling. But, finding the value in data and bringing that data to life for the target audience requires serious effort. As technology provides us with more information than ever before, it’s easy to Read More
Sponsored content has been an integral part of traditional marketing for quite a while and it’s not a surprise that digital marketing embraces it as well. Today’s brands are starting to understand that the best way to expose the audience to their products and services is to build awareness in a natural way, without intruding Read More
A lot has happened in the digital world in the past few years. Businesses around the world went online, new formats and approaches took over, and suddenly, as if overnight, everything got digitized. There’s one thing, however, that’s always been effective for business and will remain so in the foreseeable future. And that is blogging. Read More
On-page search engine optimization, also known as on-site SEO, is one of the 4 pillars of SEO. It focuses on the elements of the content on a page that affect how search engines see, index, and rank it. In this article, we provide a practical on-page SEO checklist that you can leverage in your content Read More
It can be very frustrating to spend time and money on your website and, in the end, see that it doesn’t rank on Google. You probably think you’ve done things right – you’ve got the pages, the design, the content, and they all work just fine. You double-check everything, you still find yourself wondering: Why Read More
Search engines are constantly evolving and algorithms are getting more advanced and refined. Moreover, what’s changing is the way the quality of sites and pages is evaluated. The Google E-A-T guidelines have become the main principles for assessing the value of content and pages, setting the bar even higher. And that’s literally transforming the way Read More
In Part 1 of this article, we talked about the following types of content: blogs, videos, podcasts, infographics, memes, and social media posts. Those are some of the most popular types of digital content that ensure high traffic and boost your brand awareness. However, in this part, we’ll focus on the formats that can help Read More
When it comes to writing digital content, there are many things you need to take into account in order to please both the reader and the search engines. Of course, the value and quality of the information you are providing are a top priority, this goes without saying. However, how you pack and present it Read More
Content marketing allows businesses to create brand awareness, attract new customers, maintain engagement, and, ultimately, build a strong and lasting connection with their clients and followers with the right content types. However, for this to happen, they need to create content that their audience cares about. Do you know what your audience’s favorite content types Read More
Topic clusters have become the main driving force of SEO in the past couple of years. Google started this change back in 2013 with its Hummingbird algorithm update, it was upgraded further with the Rank Brain update in 2015, and since then, search engine optimization has been continually evolving and adapting. But, hey, it’s okay, Read More
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