Almost every company nowadays has a blog. But posting written content and making it work towards your brand’s goals are two very different things. That’s where inbound marketing makes a difference. Having a content strategy that tells an engaging brand story on all your social media channels, and using your blog as a vessel of Read More
Digital advertising is a major component of today’s marketing strategies and if you have not included it in your business strategy yet, it’s time to change that. Whether your company is a B2B or B2C, digital advertisements can help you expand your online presence, foster more conversions and secure more sales. Implemented correctly, digital advertising Read More
Having an extraordinary service page can help your B2B website attract more attention and help your company stand out from its competitors. Keep in mind that B2B and B2C customers have different needs, so your service page should make it apparent that you know what your buyers are looking for. These pages are dedicated to Read More
Staying in touch with your clients and having the ability to respond asap to every query they have can be a valuable asset to your business. However, the internet never sleeps and people nowadays demand immediate attention whenever they have a question – be it in the middle of the night or when you’re on Read More
Building your own website and finally starting the business that you’ve been planning is one thing, but keeping it organized is a different story. It can help with increasing your sales, getting new leads, and keeping your customers returning. In the eCommerce world, the so-called taxonomy is used for eCommerce optimization and classification of the Read More
There are two main ways users search for news and information nowadays. The active one is by making queries in search engines on specific topics and/or trends of their interest. The passive one is by browsing news websites, digital publishers and social media feeds. And as Google has been trying to get involved in all Read More
The amount of information every one of us gets on a daily basis is enormous. From things we search to stuff we run into by chance or because we were targeted by an ad. Every brand is trying to reach out, engage and retain a community. You can imagine the competitive buzz in the online Read More
Artificial Intelligence (AI) still sounds a bit sci-fi and futuristic to most people. And yet, it’s part of our everyday life and as ordinary as asking Alexa to volume-down the music. AI has been evolving rapidly in the past decade and as a result, it is finally getting advanced enough to have a tangible impact Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More
Video has become one of the most popular and favorable forms of advertising for a while now. You see it on social media platforms such as Facebook, Instagram, LinkedIn, Instagram, and even on websites. It’s one of the easiest ways to connect and engage with your audience without trying too hard. But still, some video Read More
Like it or not, online shopping is the new normal today. Even the hard-core fans of window-shopping and in-person deals have now been conquered by the advantages and benefits of the digital shopping experience. But the thing about online shopping is that once hooked, people can’t get enough of it. And social commerce might be Read More
When it comes to marketing performance, one of your main goals should be to measure and calculate your brand’s success. Return on investment or ROI in marketing shows you how much you have succeeded with your strategy and approaches. It also helps you measure your gains and losses to help your business grow. This can Read More
