Transactional emails that are informative and concise, and, at the same time, delight your clients and provide additional value can significantly boost the post-purchase customer experience. They can contribute to building a stronger relationship with your clients, and may even improve retention. However, companies tend to underestimate the branding potential of these kinds of messages Read More
In recent years, one of the hottest topics, and one that sparks passionate discussions, is about AI writing assistants and whether they can do the job better than flesh and blood. There’s one question, in particular, that is always open for debate between writers and marketers, in general. Can AI write better than humans? The Read More
Consumers are making more purchases online now than ever before. But they’re also using the internet to inform their buying decisions, find solutions, and engage with brands. This means that there are ample opportunities to connect with potential customers across different online channels, direct them to your website, and grow your audience. In fact, when Read More
SEO has never been more important. If your business doesn’t show up in a relevant Google search, for customers, it may as well not exist. People explore the internet through search engines and to stay on their radar, companies should build a robust search engine optimization (SEO) strategy. However, despite acknowledging the fact that SEO Read More
Sponsored content has been an integral part of traditional marketing for quite a while and it’s not a surprise that digital marketing embraces it as well. Today’s brands are starting to understand that the best way to expose the audience to their products and services is to build awareness in a natural way, without intruding Read More
Your email marketing conversion rate is a surefire indication of how successful your email marketing funnel is. When you send emails to your customers, you are not doing it just because. There are certain goals to pursue, parameters to evaluate, and KPIs to measure After all, the ultimate purpose of an email campaign is to Read More
The average time spent on a website can be an indicator of its technical health and content value. Building and maintaining a high-quality website requires a lot of time, effort, resources, and consistency. In fact, every bit of this work is worth it. It’s important for your image and reputation, your online presence, and even Read More
Topic clusters have become the main driving force of SEO in the past couple of years. Google started this change back in 2013 with its Hummingbird algorithm update, it was upgraded further with the Rank Brain update in 2015, and since then, search engine optimization has been continually evolving and adapting. But, hey, it’s okay, Read More
If you’ve been working in the digital marketing industry, chances are you’ve heard about the term “orphan pages”. But what does it mean to refer to one of your pages as an orphan? The answer is simple enough, yet ignites thoughts about the importance of internal linking. So, without further ado, let’s get started. What Read More
Do you like to set objectives before you start planning and executing? Setting goals gives you a sense of purpose, and a feeling of accomplishment, once you achieve them. Marketing objectives are no different. It’s hard to reach your goals when you don’t know what you’re aiming for. However, sometimes the objectives you pick might Read More
Personalized email automation is one of the most crucial aspects of email marketing. It is an important tool to nurture prospects and convince them to make a purchase. Many of your leads lie dormant in the awareness or consideration stage of the buyer’s journey. This implies that they are not yet ready to buy from Read More
Your eCommerce store is performing exceptionally well, and you’re thinking about exploring new markets. To do so, though, you need to convert your website to several languages and rethink your SEO strategy. Multilingual SEO is the process of dealing with a big and complex website, and ensuring you can reach international audiences. It’s not easy Read More
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