So, you’ve decided to create a website that requires users to pay for a membership, in order to access otherwise restricted content. Furthermore, you’ve chosen WordPress – nicely done. However, a question still arises: how do you build and manage your membership website properly? What’s more, how do you grow your audience, and create a Read More
SaaS (Software as a Service) startups have been gaining popularity over the past few years, and there is a reason for that. You see, more often than not, companies are scared to experiment, innovate, or tackle consumer and/or societal issues with new products and services. That’s not the case with startups, though. Startups are known Read More
Growing a startup comes with a set of difficulties, and challenges. While it’s certainly not an easy task, that shouldn’t discourage or frighten you. There are some existing strategies that can help startups flourish and thrive in the competitive business landscape. Let’s review the most effective tips, and establish the best organic growth strategy together. Read More
What is ad viewability and why is it important? 86% of users pay zero attention to banner ads. Just 1% of those who do, actually engage with them. Viewability is a really important metric for digital publishers, concerning programmatic advertising. It was introduced to fix the issue with having ads that can’t fit into a Read More
Do you know that 90% of all startups fail? In most cases, their failure comes from both customers and the market not being ready for what they offer. This is why idea validation, being a process of testing business ideas, is crucial to help you understand the market. Also, it helps verify the current need Read More
Data analytics is one of those big words that sounds fancy and makes the average person think about math, statistics, and serious research. That is true to a certain extent, however, there’s much more to it. Nowadays, big data analytics transforms businesses worldwide with its insights and by discovering new opportunities. So, let’s understand what Read More
Starting a new business comes with a set of challenges, and dealing with many aspects of it like marketing, sales, liability, financing, etc. In our complete startup guide, we will go through all the stages of starting a startup together. Let’s start with the definition for startups. What Is a Startup? Any company in the Read More
Imagine if you could turn your TikTok video into an ad! With the new TikTok Promote feature, you can do just that. TikTok has been around since 2016 and it has quickly become viral. It is easy to use, it has been implemented by YouTube and has its own Creator’s Fund. So, it is lucrative Read More
Mastering the art of communication is not an easy task, regardless if it is for personal cases or business-related. A lot of brands reap the benefits from having established a great tone of voice, but a lot of work had been put into it before they could ever have reached that stage. Ultimately, you want Read More
In journalism, good storytelling is what differentiates successful publishers from the rest. And in the digital world, nothing tells a story better than video content. Online video is one of the most powerful formats on the internet, and the preferred information medium of the majority of the digital world. By making it part of their Read More
What motivates customers to purchase a product from your eCommerce store? Of course, dozens of factors play a role, and one of them is the description of your product, otherwise known as the product review. You want your business to be successful and profitable, yet you just copy and paste your descriptions from the internet? Read More
When you get a good business idea, how do you know it is going to work? You see, ideas are great and all, but if you want them to overcome the “idea” phase, you need to create a plan. An essential first step behind the process of deciding whether an idea is worth it or Read More
