4.76 billion, or more than half of the Earth’s population, use some form of social media. It goes without saying that social media is vital to the success of every business. The truth is, though, that not everyone is well prepared for social media with its jargon, easily-distracted audiences, and other platform specifics. Fret not, Read More
LinkedIn is the go-to place for both business and individuals. It’s a professional social platform dedicated to all aspects of work. However, there are more than 875 million profiles on LinkedIn, so one can’t help but ask: how do I stand out from the crowd? Fortunately, LinkedIn SEO can help you achieve that. Furthermore, it’s Read More
While non-profits may serve a higher purpose, they can still suffer the same fate as any other business, especially nowadays. The lack of resources due to the global pandemic, and economic recession are still a problem for many people worldwide. Even though nonprofits are not profit driven, they still need to raise enough funds, in Read More
It’s hard to be original when it seems that everything has been said and done a million times. Still, it is not impossible to do it, as there are some tips on how to create original content, and that’s just what today’s article is all about. But first. Readers Also Enjoy: How to Create Content Read More
Although SEO for Bing is quite similar to optimizing your website for other search engines, there are a few differences to take into account. For example, while Google considers links, page speed and EAT (Expertise-Authority-Trustworthiness) in content as most important, Bing values social signals and on-page features more. Despite the significant difference in market share Read More
Retaining talent can be challenging in any industry. Media and publishing are no exception to this. Regardless of whether we are talking about journalists, content writers, marketers, editors, data analysts, or AdOps, it’s becoming quite difficult to keep skilled professionals around. However, in digital publishing, a business’s success is defined by its talent. It depends Read More
YouTube is a great place to watch educational videos, fail compilations, cute cat and dog videos, and your favorite vloggers. However, YouTube can also be used for business. Back in September 2020, the video platform launched YouTube shorts, as an answer to the similar features of its competitors – Instagram Reels, TikTok videos, Facebook stories, Read More
WooCommerce is one of the most popular WordPress eCommerce plugins. It currently has more than 5 million active installations, and is available in 67 languages. This open-source plugin is definitely a best friend for most eCommerce sites, and it does a great job at selling products. However, the question of today’s article is how does Read More
All businesses – no matter small or big – should always look for ways to grow, and improve. One of the proven methods to do so is to connect with others, be it potential customers, business owners, or other individuals. This process is called networking. So, how to grow your business through networking, you ask? Read More
Digital marketing is essential for your business in the 2020s. However, a lot of different opinions exist, and quite often marketers misinterpret data or opinions, which leads to the creation of certain myths. In today’s article, we’re going to debunk some of the most common digital marketing myths, and explain why they’re not true. Stay Read More
Mobile optimization of websites is crucial. Did you know that currently nearly 55% of web traffic worldwide comes from mobile devices, and that about 70% of traffic from publishers’ sites come from Google Searches which also happens on mobile? Astonishing, isn’t it? As such, mobile devices have become an indispensable part of our lives. They Read More
In digital publishing, the term independent journalism is often politicized, and for a reason. Not long ago, producing mass media was only available to institutions with access to substantial resources and power like governments and corporations. Over the years, this has become an outlet for abuse of authority, misinformation, and lack of POV diversity in Read More
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