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Tutorial Category: Marketing

14 Ways to Improve Your Facebook Video Ads

14 Ways to Improve Your Facebook Video Ads

Videos have been established as trending content in social media for the past years and they continue attracting attention. It’s no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. How about Facebook videos? The average engagement rate for Facebook video posts is 6.13% Read More

Four Steps to an Effective WordPress Scalability Strategy Featured image

Four Steps to an Effective WordPress Scalability Strategy

Creating a highly-scalable WordPress build that performs excellently can be a real challenge. Lots of website owners, facing uncertainty on how to approach their scaling initiatives, discuss this issue with our team. According to Techopedia, Scalability is defined as: “The ability of a process, network, software, or organization to grow and manage increased demand. A Read More


6 Most Effective Channels for Influencer Marketing

Influencer marketing comes with a glaring opportunity for all brands. It scales the power of word-of-mouth marketing through public figures that shoppers appreciate. But since emerging back in 2015, it has experienced ups and downs, and even several public scandals. So, in 2020, does influencer marketing work yet? The Influencer Marketing Benchmark Report from 2019 Read More

How to Develop a Successful WordPress Website Strategy@2x

How to Develop a Successful WordPress Website Strategy

Regardless of the niche that you’re running your business in, a solid web presence is a must. While selling and marketing can go a long way, a website is imperative for greater brand recognition, customer retention, increasing customers’ trust, and generating new leads by promoting your services. That is why a successful WordPress website strategy Read More

How to Create Videos that Convert@2x

How to Create Videos that Convert

The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More