Google core web vitals can easily be crowned the top SEO topic of the year. Moreover, they are a key element of the company’s ongoing quest to provide a better internet experience for everyone. Lately, the search engine has been lifting the page-ranking bar ever higher and regularly refining factors. Their algorithm updates have been Read More
Social media branding is more important to publishers than to any other business. Social platforms are the go-to source of news and information for a majority of the population worldwide. This makes the newsfeed the quickest and easiest way for a publication to reach its audience and put its content on their radar. However, social Read More
Artificial intelligence has become an inseparable part of contemporary digital marketing. We rely on various tools to automate repetitive tasks, track campaign KPIs, communicate with our clients, and bring in new leads. These solutions allow us to adopt a data-driven approach to decisions and improve how we do business. However, if we rely only on Read More
One of the best ways for a company to stay agile when facing business and technological uncertainty is to foster a growth mindset. This essentially means instilling an internal philosophy of learning instead of simply knowing it all. It’s about embracing the unknown and being confident in your team’s capability to innovate, iterate and improve. Read More
Although we live in digital times, not all people understand online security yet. With the massive adoption of the internet, digital solutions have become part of our everyday life. However, while people have enjoyed the internet for over two decades now, they have only recently started to pay attention to the possible risks. This has Read More
Since the birth of social media, businesses all around the globe have been trying hard to engage their audience in a meaningful way on social media.
Have you ever wondered about the importance of content when marketing a product or an idea? Good content means good marketing. And a good content strategy is that which helps build the image of your brand, gain trust and engage consumers. Achieving all of that through your content is far more difficult than you think. Read More
Spring, the season of colors, is just around the corner. In some parts, it must have taken its full effect by now. This is the reason why colors are the subject matter of this article.It shares the infographic on how colors impact the purchase decision process. But that’s not it, because here’s a bonus: If Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
Starting a new business from scratch is both exciting and full of uncertainty. Entrepreneurs are eager to surround themselves with like-minded people, get down to work, and see their ideas become reality. At the same time, it’s common knowledge that about 81% of new companies fail – and that’s discouraging enough to darken any enthusiasm. Read More
Digital marketing is one of the industries that best monetize the power of the written word. Online, you may test your marketing copy, compare results and find out what works and what needs to be worked on. Furthermore, the results are immediate, and you can make changes right away without any additional costs. However, copywriting Read More
Nowadays, if something is not on the internet, it doesn’t exist. The digital age has created a demand for new business models to accommodate the new reality. Customers have quick and convenient access to any product and service online, and, to stay relevant, companies have to be able to deliver. Regardless of whether you are Read More
