The digital world is a fast-moving, ever-changing one. Users, marketers, and brands are quick to jump on new trends and technologies as they emerge. What this ultimately means, though, is that brands will need to develop a thorough understanding of these trends to stay ahead of the competition. Here are some technologies you should already Read More
Marketing funnels and customer journeys are two of the oft-used business marketing and sales terms that a lot of people claim to understand, but how many people actually do know what they mean? Turns out, they might mean something different than you think they mean. So let’s start with the marketing funnel. This, of course, Read More
Marketing nowadays is an iterative process driven by data. It’s not enough to promote your content but it can reach the people that are interested in it, the audience whose intent is aligned with your business. Just think of the products that are hyped nowadays. All of them are personalized to fit the requirements of Read More
Pop-ups are used by almost every website nowadays. They could be quite powerful for lead generation as interstitials are able to grab the viewer’s attention and aim it in the direction that best serves your brand – focusing on your value proposition or campaign. Furthermore, practical business cases have shown that implementing a pop-up strategy Read More
In business, first impressions matter! That’s it, you’ll never get a second chance. Having a creative “About Us” is extremely important. It acts as an introduction and effectively summarizes your brand in a personal and business point of view. There are lots of crafty and ingenious ways to create an engaging “About Us” page for Read More
Your WordPress website is created for one purpose – to help find the answer or the solution through your products or services. This should be not only your top priority but your main focus, the need to be online and in the right place and at the right time. This is where Search Engine Marketing Read More
Content marketing is among the best digital marketing techniques with some of the highest ROIs in the industry. We live in a really fast-paced digital world and every business online is a Google search away. Word of mouth and local reputation are a great start, but they are not a reliable way for clients to Read More
SEO is heavily involved in the success of companies online, not excluding eCommerce businesses. If you want higher rankings and more sales via Google, you must know how to optimize your WooCommerce site for SEO success. If you haven’t optimized your WooCommerce store so far, you probably are missing out on loads of potential customers. Read More
Humans are social creatures. We are wired to connect that’s why communication is very important for us. Over the years, we have seen how communication has evolved. Cavemen drew on cave walls to tell a story. During the 19th century, people would send postcards to their friends and loved ones to share where they have Read More
Content is and will remain king of the publishing industry! Furthermore, there are types of content that always manage to bring the big bucks, and there are also types of content that will bring nothing more than a view, a glimpse, a regular stat in your Google Analytics report. However, it’s still surprising to see Read More
Some bloggers are already utilizing categories and tags on their site, but not all of them know how they can use it to connect, classify, and organize their content effectively. According to Yoast, here are the reasons why you should use tags and categories on your blog: Category archives are landing pages. Categories prevent individual Read More
In the beginning, it was all about Baby Boomers. After that, Generation X emerged to be followed by Millennials. But today, a new generation emerges in an ecosystem that is changing the entire business landscape. This is a generation that is ready and eager to be superior to Millennials and to every other generation combined. Read More
