Everyone knows about Wikipedia. You probably visit it at least once a week, while searching for information. Although Wikipedia has articles with inaccurate information, the overall accuracy rate for the website is 80%. So, you may be wondering about how to create a Wikipedia page for your company and benefit from it. Well, you can Read More
Running an eCommerce business often comes with uncertainty, so many business owners would love to know what’s in store for them or what is going to be the next big thing. While crystal balls are hard to come by, demand forecasting can provide valuable insights. In this article, we’ll be exploring just how demand forecasting Read More
eCommerce stores are constantly looking for ways to increase their sales volumes. Luckily for them, consumer psychology is pretty susceptible to all kinds of marketing strategies, and persuasive tactics. One such tactic is the flash sale. Chances are, you have heard that term at least a few times before, but do you know what that Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Customer experience is the new trend everyone’s talking about. In this article we are going to discuss the important link between content marketing and customer experience
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. However, what is social proof in marketing, really? Social proof is the impact the activities and standpoints of the people around us Read More
With technology shifting fast, marketers now have a multitude of choices when it comes to implementing effective marketing strategies. One of the most sought-after creative plans today is live video streaming, wherein a person or a group of people broadcast what they are currently doing. Defining B2B Live Streaming Live video streaming provides B2B companies Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
When you are running a small business there is a myriad of challenges you need to face daily. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as the big names in the industry. Nowadays, the most efficient Read More
In marketing, communication can only be considered successful if the message is properly related to your targeted audience and makes an impact. It is more than just an exchange of information. You may have launched the latest addition to your brand or offer the best cutting-edge service, but if your target clientele does not relate Read More
Founded in 1994, Amazon has turned into one of the biggest international eCommerce companies. In fact, Amazon is deemed the most valuable brand worldwide in 2023, valued at $299.28 billion. Amazon is so influential that 63% of online shoppers start their product searches there. However, an outstanding 70% of people never go past the first Read More
Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads. Can you guess which app it was? That’s right, TikTok! The Popularity of TikTok TikTok started off as a fun app for teenagers, and people thought its popularity would fade away Read More
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