Imagine this: you’re about to launch your digital marketing campaign and you expect a flood of traffic to come towards your website. In that situation, everything from email marketing to social media, advertising, and search results come to mind. But, how can you measure the results of your campaigns and ensure that they’re successful? This Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
It’s hard to imagine that anyone who runs a company and cares about its digital presence hasn’t heard of search engine optimization yet. The benefits of SEO for business are practically endless, and taking advantage of them can improve your brand’s success in the marketplace. For sure you have explored the basics of SEO so Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
They say that only two things are certain in life: death and taxes. When you start a startup, though, only one thing is certain: you will need an investment in order to commence operations and setup processes like gathering a team, developing a product or service, purchasing the necessary equipment and so on. Then, at Read More
Marketing is one of the fundamentals of growth. It’s the driving force that allows a great business idea to turn into a raving success that the customer simply can’t resist. However, when a company passes the small business and mid-market (SMB) milestone, its needs become more complex and require different techniques to flourish. This makes Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
Chances are, if you’re not a programmer, you have never heard about canary testing. That’s okay, however, you’re probably wondering what it is, and why is it called canary testing. The term derives from the “canary in the coal mine” phrase. You see, coal miners used to bring a caged canary into the coal mine Read More
There are lots of factors that can impact a business. Things such as economic, social, political, ecological, and technological changes can influence how companies progress. Marketers and business owners should always study and assess the ever-changing market trends to get a better understanding of what the customers need. What Is Market Opportunity Assessment? Marketing opportunity Read More
Have you checked your mailbox today? Not your email inbox, but your actual mailbox. As a marketer, the idea of using postcards, flyers, and catalogs might make you wonder: How has the century-old method of direct mail marketing survived the digital age? Well, it not only has survived, it thrives. According to Statista, direct mail Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
