If you really want to know how to establish authority on LinkedIn Pulse, the first thing you’ll probably want to do is understand what in the world LinkedIn Pulse is. And why it matters.
So, let’s get into it.
LinkedIn Pulse: The What and The Why
LinkedIn Pulse is this feature that lets you publish articles directly on LinkedIn. It’s like having your own column in a newspaper read by professionals worldwide.
You write something insightful, and it pops up in the news feeds of your connections and followers. It’s a way to share your thoughts, showcase your expertise, and engage with a broader audience.
Now, why should you care? Well, if you’re looking to build your personal brand, connect with others in your industry, or drive traffic to your website, LinkedIn Pulse is a pretty handy tool. It’s like standing on a stage where your peers are the audience, and they’re all ears.
Readers Also Enjoy: 9 B2B LinkedIn Marketing Strategies to Grow Your Business – DevriX
Crafting Content That Resonates
So, how do you use your content to establish authority on LinkedIn Pulse? It starts with creating content that resonates. Here’s how:
Know Your Audience
Understand who you’re writing for. Are they industry veterans or newcomers? Tailor your content to their level of understanding and interests. Speak their language, address their pain points, and offer insights they can’t easily find elsewhere.
Readers Also Enjoy: LinkedIn SEO Guide: Get the Most Out of Your Profile – DevriX
Provide Value
Share experiences, lessons learned, or actionable strategies that your audience can benefit from. Avoid fluff. People scroll past filler content faster than they click “Skip Ad” on YouTube.
Be Authentic
Write in your own voice. Authenticity builds trust, and trust is the foundation of authority. Readers want to hear from real people, not corporate robots.
Use Storytelling
The most memorable articles tell stories. Whether it’s a personal anecdote, an industry case study, or an unexpected insight, weaving a compelling narrative into your content makes it more engaging and impactful.
Incorporate Visuals
A well-placed image, infographic, or even a short video can make your post far more engaging. Articles with visuals tend to get higher engagement, and let’s be honest, people love a good chart.
Readers Also Enjoy: Your LinkedIn Content Guide for 2025 – DevriX
The Power of Consistency
Publishing one great article is a start, but consistency is what builds authority. If you only post sporadically, people will forget you exist. Make it a habit to share your insights regularly—whether that means weekly, biweekly, or monthly, just stick to it.
Create an editorial calendar for LinkedIn Pulse, mapping out topics that align with industry trends and audience interests. This keeps your content pipeline flowing and prevents the “I don’t know what to write about” syndrome.
Readers Also Enjoy: How to Network on LinkedIn Like a Shogun – DevriX
Optimizing for Visibility and Engagement
Writing great content isn’t enough if no one sees it. Optimize for reach by:
- Using Relevant Keywords. Incorporate terms your target audience searches for. This improves discoverability on both LinkedIn and search engines.
- Adding Hashtags. Use appropriate hashtags to increase discoverability within LinkedIn.
- Encouraging Engagement. Ask questions, invite discussion, and respond to comments to foster a sense of community.
- Promoting Beyond LinkedIn. Share your LinkedIn Pulse articles across your social media platforms, email newsletters, and even repurpose them into videos or podcasts.
Readers Also Enjoy: Maximizing LinkedIn for B2B Marketing: DevriX’s FAQ Guide
Engage With Your Readers
Building authority isn’t just about broadcasting your thoughts; it’s about fostering dialogue. Respond to comments on your articles, engage with those who share your work, and show appreciation to readers who take the time to interact.
Ask open-ended questions at the end of your articles to invite discussion. The more engagement your content gets, the more LinkedIn’s algorithm will push it to new readers.
Readers Also Enjoy: LinkedIn Account Restricted: Here’s What to Do – DevriX
Optimize Video Content
Video content on LinkedIn is skyrocketing. Adding a short video summary of your article or even turning key points into a quick explainer clip can significantly boost engagement. People process visuals faster than text, so why not make your ideas even more digestible?
Balance Personal and Professional Content
While expertise matters, don’t be afraid to inject a bit of personality. Share lessons learned from real-life experiences, industry observations, or challenges you’ve overcome. A touch of personal insight makes content relatable and memorable.
Stay Current With Industry Trends
To maintain and grow your authority, stay ahead of trends in your industry. Share insights on emerging technologies, shifts in consumer behavior, or recent developments. This not only demonstrates your awareness but also positions you as someone worth following.
Collaborate With Other Professionals
Engage with other thought leaders in your field. Collaborations, interviews, or co-authored articles can expand your reach and introduce you to new audiences. Plus, networking with industry peers can lead to exciting opportunities.
Repurpose and Reshare
Don’t let a great article fade into oblivion. Repurpose your LinkedIn Pulse content into different formats: transform articles into Twitter threads, record them as LinkedIn Lives, or extract key points into carousels. Reinventing your content keeps it alive longer and reaches different segments of your audience.
Track Performance and Adapt
LinkedIn Pulse provides analytics on your articles. Keep an eye on:
- Views and reads
- Engagement (likes, comments, shares)
- Click-through rates if linking to external content
Analyze what works, and refine your approach based on data. The best content creators don’t just create—they iterate.
Final Thoughts
Establishing authority on LinkedIn Pulse isn’t a one-time effort. It requires consistent, valuable contributions and active engagement with your audience.
By using the platform effectively, you can enhance your professional reputation, expand your network, and open doors to new opportunities.
If you’re serious about making an impact on LinkedIn and turning your expertise into influence, check out DevriX’s LinkedIn Thought Leadership services.
Learn how to build credibility, grow your network, and create content that keeps professionals coming back for more.
Team DevriX
This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability.
Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team.
We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
