SaaS has been all the rage in the late few years and quickly became the go-to tech solution for small businesses and big corps alike. And why wouldn’t it? Software as a service is convenient, flexible, and, with the speed the industry is growing, you can find an on-demand software solution for, practically, any of your digital needs. In fact, it’s a safe bet that your company is already using at least a few of the SaaS product examples in this article.
What Is Software as a Service (Saas)?
Software as a service is a type of on-demand application that you access through the internet without necessarily having to install any program or hardware on your device.
Think of Google Drive. This is a place where you can store your data – pictures, videos, text documents, presentations, etc. You can access your files wherever and whenever you want as long as you have an internet connection. And this is only one simple example of software as a service product.
The tech that makes SaaS possible is called cloud computing. More than likely, you have heard a million times about it, but do you actually understand what it is?
Cloud computing gives you access to storage, servers, databases, and different services over the internet. You can access your files easily by logging in from your device. All your files and information are hosted in data centers, outside your hard drive.
Outsourcing your data can help your work to run smoothly in terms of application processing. You can easily share content with your colleagues or collaborate, and at the same time, you can be sure that it is secure.
When a SaaS company sells business solutions, this means that it’s B2B oriented. Salesforce, for instance, is a B2B SaaS company.
If the case is that the SaaS company provides software to individual customers, logically, it’s B2C. An example of a B2C SaaS is Shopify.
Advantages of SaaS
Software as a service can be beneficial for both B2C and B2B companies, and some of the most notable advantages it provides are how easy and convenient it is.
1. Stores Your Data
Cloud-based SaaS solutions can provide unlimited storage space for your data.
- For B2C – Let’s use the Google Drive example again. Imagine you have a big amount of photos and videos on your phone, easy to relate to, right? Your device is running out of storage and you need more space as soon as possible because you are on vacation and taking pictures is essential.
The easiest way to clean up some room on your phone is to upload files to your Google Drive or another “cloud” account where you can easily store your data and without taking space on your devices.
- For B2B – For businesses, the situation can be a bit complicated. If an online shop needs to store its data, it can’t just upload it to Google Drive. We are speaking about a huge amount of data. Think of all the product inventory, partners, customer info, etc.Having your own storage server can be really expensive, especially for small and medium businesses. You need enough space, an IT specialist to service the hardware and software, and you have your electricity costs.
SaaS software can provide an easy and affordable solution. You can subscribe to a cloud storage service to keep and protect your data. And the subscription will cost you far less than having your own servers in the office. Also, there are no setup and installation hassles, because the provider handles all of that.
2. Easy Access
Another undeniable advantage of SaaS products is the ease of access they provide.
In today’s dynamic work and personal life, people switch between devices and often do tasks on the run. On-demand applications allow you to continue working from any place in the world, without missing a beat. You can instantly share information with anyone around the globe who has an internet connection, without having to wait for heavy uploads and regardless of the speed of your connection.
- For B2C – As mentioned, you can access SaaS products from your phone, tablet, work computer, home laptop, etc. You don’t need to install special software or an application on your computer. The only thing you need to do is to open your browser and log into your account. Or following our Google Drive example – log into your Google profile.
- For B2B – Using SaaS software tools for business saves time and money. Again, you don’t need a specialist to install all your tools across multiple computers, or any additional hardware. Everything you need is in the cloud.
Imagine, for example, if you got home after work and you forgot to send your colleagues an important report. If you use locally installed applications or programs, you probably wouldn’t have access from your personal computer.
Working with cloud-based software like DropBox, for instance, you store all your working files in the cloud, and you can access them from anywhere.
You can even directly collaborate with your colleagues on the same project even if you physically are hundreds of miles apart.
Successful Software as a Service Examples
SaaS companies are specialized in developing software solutions and have invested in servers and data centers that allow them to design and build complex programs and store large amounts of user data. SaaS businesses provide their products to other companies, or for personal use on a subscription-based model.
Now, let’s get inspired by some of the many successful SaaS examples on the marketplace today.
Let’s start with one of the pioneers of cloud technology – Salesforce.
The main focus of Salesforce is the connection between businesses and their clients. Salesforce integrates different departments like sales, marketing, eCommerce, and customer services, in one platform and that convenience makes it the first choice of many businesses.
Also, Salesforce gives you the ability to analyze customer behavior. Based on this information, you can improve your products or services, and focus on personalization.
2. Adobe Creative Cloud
We all know and use Adobe which is one of the leaders in creative desktop software. Adobe develops solutions in digital media, print and publishing software, and more. Moving to the cloud, the company has successfully developed the Adobe Creative Cloud Suite.
The Creative Suite offers its subscribers a wide set of graphic design, video and photo editing, and digital document management apps.
MailChimp is one of the leading marketing platforms for small businesses. MailChimp provides software where you can easily create your email marketing campaigns. The platform is super user-friendly, so if you are about to send out your first campaign, don’t worry, you’ll find your way around it in no time. You can use email templates, schedule your campaigns, and edit your subscriber lists. Once you have sent out your messages, you can check the statistics and track performance.
Another advantage of MailChimp is that you can share your campaigns across multiple ad channels.
Related article: How to Ensure MailChimp Emails Actually Reach Your Users
Shopify provides different payment methods, you can design your own storefront, and check order tracking. You can manage stores across multiple sales channels such as smartphones, social media, web, and so on.
Slack quickly became one of the most popular SaaS solutions for businesses. Growth hackers even published a study on how Slack became the fastest-growing B2B SaaS business (maybe) ever.
Slack is a cloud-based communication tool that creates spaces for employees to communicate. It’s a chat where businesses can text each other and have meetings.
Team members can organize their work and tasks by creating team conversations on a specific topic that needs to be discussed, you can ping your teammates, share files, and integrate other apps that you are using. Also, the Slack chatbot can be used to remind people of important tasks that need to be completed.
Teammates can work on projects together, comment on tasks, pass on work to colleagues, and request updates. Project owners have at their disposal instruments that allow them to track the progress of assignments, monitor deadlines, and manage priorities.
Asana integrates with other commonly used SaaS solutions such as Google’s products, Slack, Dropbox, etc.
If you need to create online surveys SurveyMonkey is one of the best solutions on the marketplace that, amongst other things, gives you lots of freedom while creating your survey. As SurveyMonkey states, they want to stimulate curiosity, and they give you the tools to explore your audience.
It has free and paid options and special large-scale enterprises options.
You can create:
- Customer satisfaction surveys
- Employee satisfaction surveys
- Market research surveys
- Online research surveys
- Non-profit surveys
- Meeting surveys and event planning surveys
- Student surveys, teacher surveys, school surveys
Related article: How to Use Customer Surveys to Improve Your Product
If you are chilling on the beach, but you still need to partake in a meeting, or if you are working from home, as many of us have been doing more often than usual lately, you know Zoom is the go-to solution.
Zoom provides online conferences, webinars, and meetings. You can share your screen and message your team members, and can join meetings on desktop or mobile. It’s versatile and convenient both as a B2B and as a B2C solution.
9. Atlassian Jira
Atlassian is a software company that focuses on building products for developers, and project and content management.
Jira is a project and issue tracker. The platform is effective because you can organize your tasks, plan sprints, and assign different tasks to your software team. You have visibility over the workflow and can implement and monitor big projects.
One of Jira’s best features is that it can track bugs or issues and link them to the respective code, which saves developers time and frustration.
Dropbox is another greatly successful software as a service example that helps you organize all your files together in one space. It can be synced across different devices, so you can access your information or check your workflows anytime and anywhere.
You can incorporate tools you are using such as Microsoft Word and Excel or Google Sheets. It also integrates with Slack so you can quickly reach your teammates and Zoom if you need to start an online meeting.
Zendesk is a popular cloud-based SaaS customer service and help desk platform. It helps you build relationships between your clients and your support team in order to keep customers happy, and boost your reps’ productivity.
Moreover, the platform accommodates help desk agents by providing them with a variety of communication channels to choose from, such as email, phone, chat, social media, etc. Zendesk allows you to quickly deliver the information and answers customers are looking for.
HubSpot is very well known in the marketing world and is a great example of a SaaS product designed to help companies grow. It is cloud-based, inbound marketing software that provides businesses with tools for content marketing, social media marketing, web analytics, and search engine optimization.
HubSpot offers many resources and an abundance of features, including a free version for startups and growing businesses
Also, the HubSpot CRM is forever free. It is a tool helping companies to organize, track, and convert leads into customers.
13. Google Workplace
We all know and use Google Workplace – Gmail, Docs, Drive, Calendar, etc.
All these tools are cloud-based, and this is the reason they are accessible from different devices that can be synced to perform as one.
If you are willing to explore the true B2B and B2C potential of the Workplace, you can subscribe to its Youtube channel, and learn tips and hacks which will make you a real pro in Google’s tool
14. Oracle Cloud Applications
Oracle Cloud Applications is an integrated cloud platform for finance, human resources, and supply chains. The portfolio of solutions they offer consists of different suits providing complete coverage of the digital needs of businesses.
The Fusion Application Suit manages finance, human resources, supply chain, manufacturing, sales, customer service, and marketing. NetSuit Applications cover finance and ERP, HR, CRM, and commerce.
Oracle also offers industry-specific applications, and ad management and targeting software.
DocuSign is an eSignature solution that allows you to easily sign documents on the go. You can access it everywhere via any kind of device with an internet connection, sign your papers quickly, and you can be sure that your data and your signature are secure.
It is extremely useful for large and small companies and individual clients alike. With a digital eSignature, they can improve their flexibility and make working with long-distance clients and remote employees more agile and hassle-free.
LastPass is a password manager that stores all your passwords in case you forget them.
The software can serve end-users and businesses. It keeps your passwords secure and always in handy when you need them.
The solution can also help you generate strong passwords, store digital records of credit and insurance cards, protect your personal details from data breaches, and give you a secure way to share sensitive information with friends, family, and coworkers.
Proofpoint is a cybersecurity organization helping businesses protect their data. The company provides software as a service for email and social media security, mobile devices, and outbound data, and prevents all kinds of digital risk.
The threat vector allows you to stay safe from malware, credential phishing, and digital impersonation. It also gives you access to information if and where your sensitive data has been exposed, and can provide cyber security training for your team.
Teem is a workspace management tool that helps businesses manage room availability and desk occupancy. Teams can use it to schedule and plan their meetings within their offices, manage visitors and bookings, and keep track of where their colleagues are in their place of business.
Apart from scheduling your team meetings, the tool provides statistics that can help you analyze whether you are using your workspace in the most effective way.
The 18 SaaS product examples we discuss are only the tip of the iceberg of the rapidly growing software as a service industry.
There is a SaaS solution for practically any digital need you and your business may have, and taking advantage of items can make your life easier, save you time, and let you focus on your tasks.
Thanks to cloud-based software services we can access our files anywhere and at any time. We can switch devices if needed, do business on the go, and work remotely as long as we have internet access.
WordPress SaaS Development
As a proud WordPress agency, we have developed many components for various SaaS solutions. We will work together in order to establish a model that will work best for you while finding the best marketing automation platforms, automation platforms or network-based solutions.