As the digital world evolves and competition continues to rise, you need to be on top of your game as a marketer or business owner. Think about the benefits of blogging and how it can help you strengthen your brand. Now, let us look at some blog writing tips that will surely help every blogger.
What Is a Blog?
A blog is a write up about topics in an informal tone and style. It came from the term weblog. Oftentimes, a blog is a discussion in a diary-style and published on the Web. To create a well-thought-out blog post outline, it should be clearly defined.
The posts in a blog are arranged reversely wherein the latest content appears at the top of the page. Also, blogs are frequently updated which makes them highly useful for social media, search engine optimization, and content management.
The Five Types of Blog Posts
1. The News Blog
This content has a blog post outline that focuses on news and the latest updates in various industries. News and current events are significant to people who need updates about the economy and world events. News Blogs are full of valid information and raw data.
2. The “How To” Blog
This blog serves as a guide to readers giving them detailed instructions for a task or any actionable item in particular. Altogether, it provides general information for a step-by-step “how to.” Furthermore, this type of blog uses a more natural language and seems to be a common type of blog.
3. The Customized Post
This type of blog injects a personal touch through the use of stories, personal experiences, or testimonials that will engage the readers emotionally. This blog highlights the emotional aspect which will capture the interest of readers. Also, the customized post seems more real and relatable, something people are naturally drawn to.
4. The Listicle
Another way to create your blog post outline, the Listicle gives convenience to readers. As the name suggests, this blog shows a run through of items about a particular subject. It is a summary of vast amounts of information in a way that is understandable and precise.
Common forms of List Type includes “Top XX Ways,” checklists, countdowns, and among others. These blogs are popular because they are easy to grasp and quick to read.
5. The “Best X for Y” Blog
This provides a set of solutions for a particular item. It is commonly used when the writer wants to highlight a product and its features. It is also useful in showing that a specific product is a solution to a need.
The goal of this blog is to help readers choose the best product for their needs. Using this type allows you to create a thorough blog post outline. For example, you can have “The Best Shoes for Trekking,” or “The Best Social Media Channel for Young Professionals.”
Steps on How To Write a Blog Post
Step 1. Identify the Reader and the Idea
First of all, you have to focus on the reader and the things that might interest them. This is the first step in creating your blog post outline. Knowing your target audience is crucial. It will help you understand the behavior of readers, get their attention, keep their interest burning and, finally, find exactly what they need.
As an example, if your target markets are young adults and working professionals, make sure to create blog topics relevant to their background. You do not want to show them content related to topics such as, “Recommended Retirement Plans”. Alternatively, avoid creating blogs about “Extreme Adventures in Asia” for the elderly and so forth.
Give your readers a glimpse of the things that they need through your blog title. Again, ensure that you focus is on your readers and have topics that direct their attention towards you.
Step 2. Know Which Type of Blog to Use
The second step in coming up with a blog post outline is to identify which type of blog to use. Writing becomes easy if there is a layout and a rough draft of the blog that will guide you through.
Once you have determined your reader, topic and blog type, you can come up with the draft. Below is a sample blog post outlines you can refer to:
Blog Post Outline Sample A (The Listicle)
- Main Problem
- List of Items (Best Products, Top XX Items, etc.)
- Call to Action
Blog Post Outline Sample B (The Best X for Y)
- Main Problem
- Alternative Solutions
- Advantage and Disadvantages
- Price Comparison
- User Feedback and Rating
- Take Away or Recommended Product of Author
- Call to Action
Step 3. Research and Lay Down the Possible Solutions
Blogs are short, with every content consisting of 1,500 words or so. Consequently, your blog must provide your target readers with the quickest way to solve their problems. Thus, step 3 focuses on the creation of a solution.
In this part, you want to provide options for the reader on how to solve a specific problem. For you to do this, you need to conduct a thorough research on relevant topics and information that you can use for your blog. Make sure that the details you add to your blog conform to the following parameters:
- No Plagiarism
For example, you blog about Weight Loss Management. In this step, you provide various alternatives on how to lose weight. You may either mention forms of dieting or types of exercise. As much as possible, be specific and provide enough details to your readers to make this so that the journey seems natural and worthwhile.
Step 4. Determine Your Main Take Away Points
Do you think there is a solution that is more practical? Is there a product on your list that stands out? Make the journey of your reader more efficient by adding vital takeaway points. Your blog post outline has to have some type of recommendation.
Your take away points can be presented in the form of a conclusion or summary. Choose a product relevant to the reader’s’ problems and needs. Create a scenario and state the best solution. For example, “If budget is the main concern, go for Product X because it offers more value for your money.”
Step 5. Write Your Blog
Write, write, write! The fifth step is writing the content of your blog post outline.
You already have your audience, the main topic and blog type. You have also researched the relevant solutions to your reader’s concerns. Now you are ready to write. Do this with passion and dedication. Writing is not everyone’s thing, and it needs the right skill to produce high-quality content.
When one writes, the proper environment is also necessary to further inspire writers to come up with ideas. Focus and rid yourself of unnecessary distractions when you write. Do not hurry and give yourself ample time. As you write, remember to save your work regularly if you are on a computer or tablet.
Step 6. Evaluate the Written Content
A good writer does not stop at merely creating an article or blog. That writer makes sure that the output is worth reading and that it will capture the attention of readers. It is important to evaluate your written content so that you make sure you have created a quality blog post outline.
Check and evaluate your blog regarding the following:
- Grammar – The structure of the language used on your blog. Grammar pertains to the usage of words and construction of phrases, sentences, and paragraphs in the content. It also involves proper use of punctuation, the tone of a sentence, and among others. You can use grammar checker tools such as Grammarly or GrammarCheck.
- Keywords for Search Engine Optimization – Use the right keywords and incorporate them throughout your content. Use keyword generator tools such as Google Adwords, Keyword Tool.io, Wordtracker, etc.
- Flesch Reading Score – The shorter the sentences and paragraphs are, the better Flesch reading score you will have. A higher Flesch Reading Score means that your article is easy to understand. This is measured by the number of syllables per word and number of words per sentence.
Other factors which should be evaluated include the word count, relevance of contents and plagiarism.
Step 7. Add Relevant Photos and Links
The second to last step in creating a blog post outline is adding photos and links. Your blog will be more attractive if there are relevant photos and links incorporated in the write-up. Images will enhance the effectiveness of your blog. It helps you communicate the message efficiently to the readers, especially with what most users of the internet prefer – visualization.
On the other hand, internal link building will allow you to lead your readers to the source of information. This feature helps validate the data, increasing your credit score. Links allow you to maximize all the contents of your blog site. These links further increase your search potential on search engine sites because internal link building promotes better search engine optimization.
Step 8. Publish the Blog
Are you all set? Once you have gone through the steps in writing a blog post outline, you are now ready to publish your article. Schedule your posts accordingly. You can explore various blog publishing platforms which may include WordPress, Blogger, Tumblr, and others.
Blogs need to be up-to-date and enticing for readers, which then allows them to gain popularity. Allowing readers to have the most relevant and essential information around them. Blogs efficiently inform people of what is going on, shows a step-by-step process or gives tips, and provides the latest news in the industry.
Your blogs also aid in building customer trust and enhance rapport with online users because of your increased visibility on the Internet. Not only can you offer relevant information to your audience but you can also show your expertise.