What comes to mind when you see an old tree in the park? Maybe nothing, or maybe the fact that the tree has managed to stay alive and green for so long. Now imagine your content doing the same, wouldn’t that be awesome?
You can have content that is truly evergreen and sustains changing trends and eras. Content can be compared with fashion; the buzz may well repeat itself. A great example of evergreen content would be Wikipedia or Cnet. They stay evergreen because the information is being updated regularly. So here are some good tips with proven examples to help you come up with truly sustainable content:
Know the Difference Between Sustainable and Non-sustainable Content
There are two types of content: one which stays the same forever and one which loses its importance or relevance over time. The former tends to situations and phenomenon that will remain pertinent forever. For instance, many of the ‘how to’ articles you find online are everlasting. How to match a belt with your shoes? How to install windows? Or, How to cook mac n cheese? All these will remain relevant, possibly forever, because every generation will probably ask these same questions.
An important thing to notice here is that this content has to be updated according to the latest trends or technology. If there is a new cooking device, recipes will have to be adapted to that or included in order to stay relevant.
Going Green is a company that makes nutrition bars that taste good. They included a blog on their website where nutritionists and doctors wrote reviews. This helped build a following for their business and helped them grow. Their blog is evergreen because nutritious needs will remain relevant throughout the years (unless some kind of food revolution occurs). If they keep their blog updated, they will be roping in new people every year.
One thing has become clear over the past decade – social media is here to stay. So it is safe to say that to some extent social media is going to remain everlasting. This is exactly why having a strong online presence and pushing content across social media is important.
There have been multiple occasions where an article or a video resurfaced on the internet and thus enjoyed immense popularity once again. Buzz Feed is a great example of this. Their videos enjoy a lot of popularity and instantly garner millions of views. Many of these videos are truly green in terms of concept, direction and yes, content. It is important to note here that they create content that generally turns heads. This goes to show that at times it pays to think out of the box.
Imagination is a great tool that can prove beneficial when it comes to creating content. Something extraordinary and special is not going to lose its charm so easily. In order to be timeless, you do not just have to be relevant; sometimes standing out can do the trick as well.
Take Care of Your Content
If you water your plants regularly, add fertilizers and trim them from time to time, your plants will really flourish. Same can be said about content; you have to take good care of it. You should keep it updated, adding new things when needed.
Therefore, if you have something that you think should not be ignored, you have to promote it again and again. For instance, if it is a blog, flag it so that everyone sees it when they visit your website – even if it’s a year later.
Anything Can Be Everlasting
You cannot really pigeonhole timeless content because the truth is almost anything can be evergreen. It is quite possible that something on your website has the potential to be evergreen, but you haven’t noticed it yet. It might be articles, videos, gifs, images, infographics, tutorials, anything at all. BuzzFeed is a good example of this. Their website and Facebook page have videos, articles and gifs that people adore and go back to time and again.
Dates Are Not That Important
You can literally make your content timeless by not putting a date on it. If you think something is good and timeless in terms of context and usability, do not put a date on it. This can make it look old. In fact, it may be the only thing making it look old. Without a date, it can still be relevant and not give people the idea it is too old to be considered. Citrix, a company that sells office tools and solutions, does this on their blog, making their content evergreen.
DevriX for Evergreen Content
For your content needs, find solutions that understand what evergreen content means. DevriX can take charge of creating quality content for you, and ensure an optimized website. We also make sure that your content is optimized for search engines as this plays a vital role in your website’s success. If someone searches for something and comes across your article or video from five years ago, it is thanks to good SEO behind your website.