Keeping up to date with the latest eCommerce web design trends is essential if you want to stand out from the crowd. There are several reasons that can cause your online store to malfunction, and your sales to decrease. From slow-loading landing pages and broken links to unresponsive designs and problematic checkout processes, the reasons may vary.
In the digital age, everything changes fast. New trends keep appearing and if we don’t follow them, we risk losing customers and respectively money.
A good eCommerce design should create an outstanding customer experience. If combined with impeccable products and top-quality services, it can really make a difference with your sales. Keep in mind that the design should be simple and easy to navigate, as well as visually appealing while following the newest trends.
Let’s have a look at a few design statistics:
- 75% of people prefer to read beautifully designed content.
- 88% of online consumers will not return to a website following a bad experience.
- 48% of people think a website’s design speaks for the credibility of a business.
This data is pretty clear. It shows that people judge your brand through its website design and aesthetics. If your layout is not attractive, users would rather leave , no matter how good your products are.
Now, let’s start with the latest trends we’ve gathered, in order to help eCommerce merchants.
Top 11 eCommerce Web Design Trends In 2022
- Mobile-first design.
- Gender-neutral web design.
- Interactive design and motion UI.
- Asymmetric and unconventional layouts.
- Minimalistic and flat design.
- Augmented reality.
- Chatbots.
- AI.
- Visual search.
- Sustainable eCommerce.
- Micro-influencers.
Mobile-First Design
Did you know that half of the global eCommerce revenue comes from mobile? What’s more, 40% of transactions are done via mobile devices.
These numbers are going to increase, as customers shop more and more through their devices. Obligatory features for great user experience are the easy navigation, fast and simple check out process, and multiple payment options.
In 2022, many eCommerce platforms and websites will focus more on the mobile version than the desktop. As a result, you can see more and more mobile elements on desktop, such as the long-scrolling pages, for instance.
Nowadays, mobile design comes first, and it’s becoming more and more important in eCommerce.
It’s only natural, since mobile devices are increasingly becoming the primary way that people access the internet.
If you want to use mobile-first design for your eCommerce store, make sure to focus on creating a responsive and user-friendly experience for your users.
2. Gender-Neutral Web Design
There are various studies on how colors influence people’s purchase decisions. Remember, some colors fit for specific types of customers. For example, the yellow and orange colors affect the impulsive shoppers, and that is why those colors are more common for promotions, outlet shops or fast food.
However, in 2022, one of the top eCommerce web design trends is using gender-neutral colors. Of course, you can still experiment with brighter, more vivid colors, as long as they are not targeted at any gender group exclusively.
While this trend is still in its early stages, we’re seeing more and more companies adopt it. Target announced as far back as 2015 that they would be redesigning their physical stores to be more gender neutral. This was a result of a customer’s tweet that went viral:
Don’t do this, @Target pic.twitter.com/cfh3cp5Nqa
— Abi Bechtel (@abianne) June 1, 2015
If you want to make your web design more gender neutral, make sure to focus on inclusivity.
Use neutral colors, fonts, and images that don’t stereotype any gender.
3. Interactive Designs and Motion UI
Another way to grab your customer’s attention is by videos and interactive design. The video layout and small interactions are both good touches and make your website attractive. This trend has been here a few years, but it will continue to be popular as it grabs people’s attention.
Oysho, for example, has a pretty interactive page with slideshows and videos.
Sometimes it’s difficult to describe everything about a specific product. In these cases, it would be easier to add videos along with the product photos and descriptions.
Check this example by Adidas.
A big pain for customers who shop online is that they can’t try the product on, and they can’t see all its features nor feel the material. Even though you have described the features, it would be much easier just to show the product.
Motion UI is also among the current top eCommerce web design marketing trends. It is a library of CSS3 and JavaScript animations and is becoming the go-to choice for web designers.
The reason why Motion UI is so popular is that it’s easy to use, and it can help add life to your website. It also comes with a lot of features that make it easy to create complex animations.
If you want to use Motion UI for your eCommerce store, make sure to focus on creating animations that are relevant to your products and services.
4. Asymmetric And Unconventional Layouts
If you’ve been to a website or an online store lately, you may have noticed that they don’t look like the traditional websites you’re used to seeing.
They may have unconventional layouts with bold colors and unique designs. And this trend is becoming more and more popular in eCommerce.
While a traditional layout may be safer, it can be boring and unmemorable. On the other hand, an unconventional layout can help your store stand out from the rest.
If you want to adopt an unconventional layout for your eCommerce store, make sure to focus on creativity and originality.
Asymmetric layouts are also among the top eCommerce web design trends of 2022.This design can be risky, so be careful and don’t go too far when designing an asymmetrical theme.
The idea of the asymmetric design is not to be chaotic, but interactive, dynamic and colorful.
The above design is funny, bold, and it grabs people’s attention. Even though it is asymmetric, it’s not chaotic, it’s easy to navigate and you can see all the relevant information.
5. Minimalistic and Flat Design
So far we have been describing more dynamic, bold and colorful eCommerce web design trends. However, the minimalistic (flat) design is still preferred by online shops.
The big advantage of the flat design is that it is clean and simple. The main focus of those designs is the usability and easy navigation.
This makes them one of the best options for eCommerce sites. The most important thing about eCommerce sites is to provide an outstanding user experience – by helping users to buy from your website with just a few clicks. And the flat design has shown it works pretty well for customer’s needs.
6. Augmented Reality
While some people may think that AR is only used in gaming, this technology can be implemented in eCommerce as well.
There are two types of AR you can use for your online store: view in 3D and virtual try-on. The first one is used by IKEA and allows customers to see how the piece of furniture would look like in their home. All they need is a smartphone and the IKEA app.
The second type, virtual try-on, can be used in the cosmetics industry. You can find it on Sephora or MAC websites and apps. This feature allows you to “try on” the makeup products before you buy them.
While right now these two types of AR are mostly used by bigger companies, in a few years, this technology will be more accessible, and we’ll see more and more businesses using it.
7. Chatbots
If you thought chatbots were a fad, you were wrong. Chatbots are here to stay in the 2022 eCommerce design trends and beyond as they’re getting better and better.
What is a chatbot? A chatbot is a computer program designed to simulate human conversation. You’ve probably interacted with one without even realizing it.
One of the most popular chatbots is Google Assistant. You can ask it questions or give it commands, and it will respond accordingly.
Chatbots are commonly used in customer service, as they can help with the most common issues and free up human agents to focus on more complex tasks.
While right now chatbots may not be able to handle all the customer service inquiries, they’re getting better and better at it and in a few years, they may be able to replace human agents altogether.
8. AI
AI is the ability of a computer program to learn and understand things like a human would. If you’re looking for fresh eCommerce business ideas, consider implementing AI in your online store.
It’s commonly used in eCommerce for personalization. Personalization is when the website or the app recommends products to you based on your previous interactions and searches.
For example, if you search for “flickerless screens” on Amazon, you’ll see recommendations for running shoes on the homepage even if you don’t search for them. That’s because Amazon is using your past interactions to show you products you might be interested in.
Personalization is important as it can improve customer experience and increase conversions. In fact, 80% of shoppers say they are only likely to engage with a company if it offers personalized experiences.
9. Visual Search
With the rise of Pinterest and Instagram, it’s no surprise that visual search solutions like Google Lens are becoming more and more popular across eCommerce merchants.
Visual search is a type of search where you can use an image to find similar products. For example, let’s say you see a pair of shoes you like on a friend. You can take a picture of them and upload it to Pinterest or Google Images and find similar products.
This type of search is convenient as it allows you to find what you’re looking for without knowing the name or the brand of the product.
While right now visual search is mostly used for fashion and home decor, we’ll see it being used in other industries as well in the future.
10. Sustainable eCommerce
Green eCommerce, as part of the global digital sustainability efforts, is being environmentally friendly and socially responsible with your brand message and eCommerce web design.
It’s no surprise that this trend is on the rise as more and more people are becoming aware of the importance of sustainability.
There are many ways to make your eCommerce store sustainable. For example, you can use recycled materials, offer eco-friendly products, or offset your carbon emissions.
If you want to make your eCommerce store sustainable, there are many options available to you. Just make sure to do your research and find the best option for your business.
11. Micro-Influencers
Micro-influencers are social media users with a small but engaged following. And they’re becoming the new trendsetters in eCommerce.
While celebrities and other big influencers have always been popular in eCommerce, micro-influencers are becoming more and more popular because they’re more relatable and trustworthy. To discover them, you can use tools like FourStarzz Media.
They’re also more affordable to work with, which makes them a great option for small businesses. If you want to use micro-influencers to market your eCommerce store, make sure to find ones that are relevant to your industry.
Wrap up
When visiting a website, users decide in 10 seconds or less whether they trust your company, based on the design.
By following the latest eCommerce web design trends and being one step ahead, you can encourage users to shop more and more through their mobile devices, so it’s crucial to have responsive design.
But how do you earn their trust?
In terms of eCommerce , you need to provide an interactive design, which will grab the users’ attention. There are different ways you can do that – 3D modeling, videos, big fonts and letters, flat design or vivid colors.
Go ahead, and try out some of the above trends. They will not only help you gain the trust of your customers, they will also help you further your conversions.
Team DevriX
This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability.
Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team.
We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
