Marketing infographics are among the most widely used forms of visual content marketing within the last five years, achieving the perfect balance of both images and text to achieve specific, desired results.
The beauty of digital marketing infographics is that they can be used for a lot of things. In particular:
- Explaining complex ideas
- Providing directions
- Promoting a product or service
- Sharing statistics; and
- Breaking down processes with a visual map
Not to mention they end up getting shared three times more than any other type of content and are 323% more effective at guiding people with doing something. What is more, users are 30x more likely to read an infographic in its entirety compared to news articles and blog posts.
As an experienced blogger, you probably don’t need any more convincing about the power of infographics. You’ve properly seen your fair share of them, and you’d like to make one, but your biggest issue now is you don’t believe you have the time.
With this article we are taking the opportunity to show you that this process can be quick and easy. So if you are a busy blogger, here are a few tips on how to create a repeatable workflow and excel in infographic marketing.
Creating Effective Infographics the Quick and Easy Way
Bloggers are usually people who wear many different hats, which is why we’re sharing this tried-and-tested process that lets you create a kick-ass digital marketing infographic in a shorter amount of time.
Let’s get started!
Write a Killer Infographic Script
Great images are made even greater when paired with a powerful script. As mentioned above, an infographic is the perfect combination of images and text, so it makes sense to craft compelling content for your infographic if you want exceptional results.
Just keep in mind that you don’t need a lot of text. A sentence/statistic or two per image may already work well. About 65% of people are visual learners, anyway. So the text is just there to add value and not steal the attention.
Prepare Keyword-Optimized Content
If you’re a serious blogger, Search Engine Optimization (SEO) should be a part of almost everything you do that’s content-related. And that includes making content marketing infographics.
You may be wondering now:
“Which content? The one inside or outside the infographic?”
Both. When you’re writing your script, it’s important to include the relevant keywords you’d like to target. When you’re writing the introduction, find a place you can naturally throw in your keywords, too.
You could even take it a step further by registering or buying a domain name that includes your target keyword. Not only will it improve the “skimmability” and impact of your content, it’ll also help it rank higher in the search engines.
Even if you plan on generating the most results from actively marketing the infographic yourself, it’s important to consider the long-term, organic results you can also reap from good SEO practices.
Leverage the Power of Content Marketing
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How to Design Infographics Optimized for Performance
How well your digital or content marketing infographic performs will depend on several factors. Content, design, and length would likely be among the biggest considerations to help you get a clearer picture of this.
You already know the importance of compelling content, but what about design?
There’s a whole science to marketing design that almost every graphic artist needs to learn. And if you’re not aware of them, you could end up with an infographic that does the opposite of what you want it to do.
Here are a few great articles that should explain some of the basics of how to design infographics:
- Knock Design into Shape. Psychology of Shapes.
- The Psychology of Color in Digital Marketing
- Psychology in Design: 5 Tips to Understand What Customers Want Before They Do
When it comes to length, there are two schools of thought: one favors lengthy infographics, while the other is in favor or shorter ones.
But the truth is that the length matters less than the efficacy of the message you’d like to share. So, consider the length of the infographic as important in the sense that it must be long enough to get your message across and short enough to not seem ‘fluffy’ or forced.
When it comes to color, make sure to create a simple color scheme before you start the design. We recommend choosing three or four main colors, and minor color accents.
Keep in mind the purpose of your marketing infographic as you settle on the shades. Go for more neutral tones if you want to create a business infographic, and use brighter tones for an eye-catching design. Of course, always make sure that the end result is not straining for the eye.
Include Branding Elements
Never forget to stamp your personal or company brand on the digital marketing infographic. It’s there for everyone to share, but in the end, you want people to know which awesome company made it so they can check you out.
A simple logo and a color scheme that matches your brand should suffice in instilling your identity into your infographic.
Of course, the tone of your writing also matters since it affects the experience that your target audience gets — just be sure your design doesn’t affect the readability of your script.
Also, make sure you include effective calls-to-action, both inside and outside your marketing infographic to encourage readers to engage with your brand.
Integrate Social Media
Aside from including your brand in the infographic, make sure to include your company’s social media information in there, as well. If you did a really good job in the content and design, people will make an effort to follow your updates from there on.
And give them plenty of choices, not just one or two. Include a short message at the end saying that if they liked your content marketing infographic, they should follow you on Facebook, Instagram, Pinterest, LinkedIn, and other platforms.
After all, one of the main purposes of sharing infographics is to increase awareness for your brand. So make sure you have all the profiles ready to reap the rewards from it.
Repurpose Your Infographic
A cleverly-made digital marketing infographic is something you can cut up into bits and pieces and they’d still be of some value to readers.
That’s right. You’ll need to be ready to cut your little baby up.
Take the below infographic for example:
While the entire infographic itself offers a wealth of information, it’s also something that you can crop into smaller images and still be able to share something of immense value. That’s one of the beauties of using this type of visual content marketing.
One good approach to repurposing the infographic is to discuss the key points in more detail, including the cropped image, but also provide a link to the complete infographic.
You can be sure that if they found your post valuable enough that they’ll want to view more, which just means more relevant traffic, more engagement, and more conversions for you too.
Will This Workflow Work for Every Blogger?
We think so. Anything can be narrowed down to a system or a procedure, and that includes creating digital and content marketing infographics. However, we do advise readers to take the above recommendations with a grain of salt.
This means we encourage you to make adjustments, add or detract specific tasks, and personalize the workflow as much as possible so you end up with something that works best for your business.
In the end, what we can all agree on is that investing any amount of time and effort into making quality infographics is one of the best things you could do for your content marketing strategy. And it’s one that will surely produce amazing results if created and marketed properly.
Author Bio: Sean Timothy is passionate about writing. He mainly writes about topics on marketing, web security, blogging, and travel.