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What Is a Squeeze Page? [With Essential Tips]

What Is a Squeeze Page [With Essential Tips]

We all know what a landing page is, and we are familiar with the benefits of gated content, however, have you ever heard about squeeze pages?

In case you have answered negatively, that is alright. Our schedule is tight, but we will manage to squeeze you in, and explain everything.

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What Is a Squeeze Page?

A squeeze page is a type of landing page that used to only collect, or squeeze, the email addresses of users, along with their names.

A fun fact about squeeze pages is that they get their name from the concept of “squeezing” information or contact details out of visitors.

The goal of a squeeze page is to tempt visitors into providing their email addresses or other relevant information in exchange for something valuable, such as a free e-book, a discount code, or access to exclusive content.

The term “squeeze” refers to the process of capturing visitors’ information before they leave the page, similar to squeezing juice out of a fruit. It is a playful way to describe the persuasive nature of these landing pages.

Basically, both squeeze and landing pages have the same goal: to collect customer information and to navigate the customer journey.

In practice, all squeeze pages are landing pages, but not all landing pages are squeeze pages. Let us better understand the difference between both before we proceed.

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Squeeze Page vs. Landing Page

Landing pages and squeeze pages essentially differ in the elements of said pages.

The first are typically detailed, have multiple forms, and aim to convert the user by encouraging their decision-making process.

The latter is focused on the single goal of collecting the email addresses and names of users.

Landing Page: 

  • Contains multiple forms
  • Various length
  • Detailed
  • Addresses any point of the buyer journey
  • Traffic comes from multiple sources

Squeeze Page: 

  • Contains one or two forms (name and email)
  • Short and straightforward
  • Minimalistic
  • Addresses the start of the buyer journey
  • Traffic does not come from email sources

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How to Create a Squeeze Page

There are a couple of different ways to create a squeeze page. You can go for a do-it-yourself approach, and create the page manually. Alternatively, there are dozens of online tools that can generate squeeze pages for you.

On top of that, if you are using WordPress, you can pick from various squeeze page plugins. Now, let us review what you should include when creating these pages.

Squeeze Page Best Practices

Squeeze Page Best Practices

  1. Offer Value in Return. Asking someone to give you their personal information (in this case name, and email address) requires you to also offer something valuable in return. Some of the most common things marketers use to “squeeze” visitors include newsletters, discount codes or coupons, white papers, free online courses, a podcast episode, online tools.
    You should always consider who your audience is, and what would be of use to them. What is more, you should offer something that users will not be able to find anywhere else. This way, your offer will have more added value, and could potentially motivate users to provide the information you want from them.
  2. Use Visualization. Writing down the benefits that you offer is cool, and all, but visualizing the value you offer upfront can really encourage people to take the required action. More often than not, visuals are more appealing to users. They can help you fight short attention spans, and showcase the benefits of what you are offering in return for the personal information you require.
  3. Add Social Proof. Social proof is an awesome way to add legitimacy to your brand, especially when it comes to first-time visitors. Being able to read what other customers have to say about your business can serve as a gentle reminder that others have used your services, and are satisfied with them. On the other hand, should users get the impression that your website is not what it seems to be, there is no way they will give you their email address.
  4. Keep it Short. Squeeze pages are almost always short and straight to the point. The goal is to avoid unnecessary distractions, and instead, keep users focused on the proposition at hand. According to the well-known principle, sometimes less is more, and this is especially true when it comes to squeeze pages. Basically, all you need to include is a headline, a short attention-grabbing description, and one of maximum two form fields. Of course, you can always try A/B testing, if you want to experiment with formats, and find out which type works best for your business.
  5. Target the Right People. Targeting the right audience is always a must. The same goes for your squeeze pages. After all, even the most masterfully crafted page would be ineffective, if it targets the wrong audience. It is much better to go after an audience that you already know will be keen to check out what you have in store for them.
  6. Opt-in Form Placement. Make sure to position your opt-in form prominently on the page, preferably above the fold (visible without scrolling). Make it easy for visitors to find and fill out the form, without any difficulties.
  7. Mobile Responsiveness. Remember to optimize your squeeze page for mobile devices. With a growing number of people accessing the internet through mobile devices, it is crucial your page is mobile-friendly and displays properly on different screen sizes.

Ultimately, you should remember that the main objective of a squeeze page is to capture leads, so focus on creating a persuasive and compelling experience for visitors that encourages them to take the required action.

What is more, there is a high chance that some of those people visiting your website for the first time, will become your customers, given that you provide them with a great first impression.

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What Should a Squeeze Page Include?

If you are serious about maximizing conversion rates from your squeeze page, these are the elements that you should include:

  1. Headline – it should be as engaging and relevant as possible.
  2. Subheading – make sure that it supports your main statement, and further emphasizes the value of what you are offering.
  3. Copy – it needs to be short and concise, yet catchy; make sure to emphasize the value of what you offer.
  4. Image – this will enhance your copy and represent what you are promoting.
  5. Form – must be easy to understand, here users can enter their names and email addresses.
  6. CTA button – this should stand out somehow, possibly in a different color, and focuses the attention of users on the prize they will receive after providing their personal data.
  7. Branding elements – include your logo, typography, and website color scheme, these elements will also help boost your brand recognition.

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Squeeze Page Examples

Now, let us take a look at some examples of how to make a squeeze page, and analyze them.

GQ is using a recognizable celebrity – Zach Galifianakis – which instantly increases their authority. The form they use is super short, and only asks for one piece of information – email address. Their CTA button stands out from the rest of the text, and the headline goes well with the image.

On the downside, there is no real highlighted benefit in the copy. It is not 100% clear what exactly GQ are offering, and if the user is someone who has never heard about the brand before, they might be confused.

SeedProd’s squeeze page is great. It has a stylish design, a short, yet actionable copy that clearly indicates the benefits that users will receive should they enter their email address.

The call-to-action button is noticeable, and to top it all off, they have a countdown timer, which invokes scarcity.

Mindflash focuses on the benefits of their offer. Not only do they offer a free white paper, they also use bullet points (better readability) to emphasize what said white paper will teach them: tips for successful blended learning, the ideal course length, etc.

Below, they have added social proof by adding the logos of some big companies they work with. The CTA button is written in first person, which adds a touch of personalization.

There is also an included phone number in the top right corner, which is a nice bonus. It shows the company cares and there is a way for people to contact them directly, in case they need any assistance or additional information.

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Congratulations, you now know what a squeeze page is. Furthermore, you are aware of the main components that make one, and about the squeeze page best practices.

Squeeze pages can be a really helpful way to collect email addresses that does not feel forced or spammy, since you do offer something of value in return for that information.

You can use such pages across various marketing campaigns, but keep in mind that sometimes landing pages are the better way to go, depending on the goals you want to achieve.