Do you have a strong online presence?
Be confident with your strategies by incorporating a better digital marketing plan to guide your way towards success.
As the demand for technology arises, inevitably, digital marketing will become a big part of it. A better Digital Marketing Plan actively links your clients to you through your social media sites, blogs, websites, online forums, and mobile communications. This connection makes everything more accessible and so you can advertise your brand and assist your customers’ needs.
However, is your process efficient and effective? Then, a better Digital Marketing Plan is essential to help you grow your business.
10 Ways to Achieve a Better Digital Marketing Plan
1.Define Clear Goals
What do you want to accomplish? You might want to have more customers, more brand awareness or be ahead of competitors. Whatever your purpose is, defining your goals and putting them into writing leads you to a greater possibility of success.
An action without a goal leaves you with no idea where to go. Having a better Digital Marketing Plan is a great way to know what to focus on.
2. Know Your Target Users
Understanding your audience is a vital step to achieving a better digital marketing plan. No successful business fails to understand who it caters to. Although, it is sometimes impossible to meet the needs of everyone.
Create a marketing system that focuses on a group or groups of people. Your product or service should deliver more value than anyone else’s to these groups. Define your target market by the following criteria:
- Demographic Data – gender, age, occupation, career, educational background
- Location – city, region, state, country
- Behavioral Factors – mood, brand loyalty, price responsiveness, reaction to substitutes
- Psychographic Factors – lifestyle, attitude, values
3. Spending Is Investing
Do you know that 28% of online searches for something nearby converts into a sale? What’s more? On average, 81% of customers conduct their research online before making a purchase. These details are enough to push you into creating a better Digital Marketing Plan.
Do not be afraid to spend. Spend and you will earn. Digital Marketing is the new trend for catching mass consumers. With this, spending money will make a positive impact.
Allocating some of your budgets on display ads, paid search ads, or social ads can help you reach your target market and achieve high conversion rates. Awareness of the brand is established. Thus, potential customers will come to your website for further information on their specific needs.
4. Find the Right Communication Channels
Nowadays, people are using multiple Social Media sites like Facebook, Instagram, Pinterest, Twitter, and Google+ as well as e-commerce sites. Let us define some of the top marketing channels for your brand.
- Facebook. This is the biggest social network with an estimated 2 billion active users as of June 2017
- Instagram. This channel has gained 800 million monthly active users as of September 2017
- Twitter. With an average of 328 million monthly active users in the second quarter of 2017, this channel is the preference of microbloggers.
- Pinterest. Share your photos on this growing site. It has reached 10 million monthly visitors as of 2017.
- LinkedIn. Your professional market could be here. LinkedIn is a professional social media platform with over 467 million users in 2016.
- E-Commerce Channels makes buying and selling legwork-free. Here are some of them: WooCommerce, Big Commerce, Shopify, Wix, Volusion, and other e-commerce sites.
Being present on these sites is great, but are these the right channels for your brand? Try to evaluate your current social media accounts and check the highest target market for your brand. It is more efficient to focus on one or two channels that your customers use. Add pictures and videos to help your site get more engagement.
5. Never Forget Email Marketing
Electronic mail is still essential, especially for business transactions. It helps you to connect or engage with your prospects on a personal level. Email is always one of the preferred ways to communicate in B2B or B2C set up. Smart Insights shows proof to this trend.
Email marketing is the perfect chance for you to get to know your customers better. Acquiring a customer’s email addresses is an open door for you to send out a promotion of your brand. It helps to start a conversation. So try sending detailed information with pictures of your products and services for more accessible reference.
6. Choose the Right Keyword Strategy for SEO
What is SEO? SEO stands for “search engine optimization.” It is a strategy used by marketers to obtain higher targeted traffic from search results on search engines sites such as Google, Bing, and Yahoo. Proper SEO management aims to increase visits to your website.
You can use keyword research tools to know what words and phrases your target market uses when searching for information or products that your business provides.
Make a list of relevant words based on what you know about your business. Ask yourself what possible problems your product or service can solve. This is to see what words can be used during a search.
Google summarizes these important tips when choosing the right focus keywords:
- Think like a customer when creating keywords.
- Set specific keywords for your target market.
- Use generic keywords for the market in general.
- Use ad group for similar keywords.
- 5-20 keywords per ad group is the standard requirement.
- Make your keywords relevant to the content.
7. Use Digital Surveys
A Digital Survey is an excellent way to know your business practices and check the areas that need improvement. No better way to do this than by conducting customer surveys.
Customers can answer questions online and give their opinions. After completing a service, try to ask your customers about their experience. You can also offer a reward or discount for the taking time to do the survey. Moreover, customers will feel that their opinions are valuable.
8. Create a Relevant Website
A website and a Digital Marketing Plan can help your business grow. However, most people don’t have time to read an entire website. They scan it. So keep your site simple and focus on relevant information. Use precise language, too.
A website is a good tool to showcase your business, unique selling options, videos or slideshow of images, and client testimonials. Give potential customers what they expect. Just make sure that what they see corresponds to their needs and interest.
9. Be Innovative
As digital technology is dynamic, your marketing plan should have the same level of dynamism. Innovation is the key. Hence, it is important to continuously review and monitor the performance of your digital marketing plan. Thus you should implement changes when they are needed. Revisit your ideas and try something new to innovate.
10. Be Authentic
Being distinctly different from your competitors leaves an excellent impression on your customers. Therefore, be original with every marketing plan you do. Show the world that you are head-and-shoulders above everyone else. Provide data that other businesses will want to cite. Review and analyze competitors’ strategies for your own reference.
There are a lot of opportunities for business owners to explore digital marketing and be more efficient with every marketing plan.
As a marketer or business owner, you can achieve organizational success with a well-designed Digital Marketing Plan. Remember, your closest competitor might be preparing a good plan as well. Make sure you have a digital marketing plan which will put your company in the limelight.
Should you want to know more about various opportunities in the Digital world, contact DevriX right now. We are your one-stop shop for WordPress Development and Digital Marketing.