For a startup, a professional appearance is the most crucial thing. Nowadays, an online platform is preferred when starting up a business; and this where WordPress plays a pivotal role. The online business of promoting products and services is increasing daily, making it a must WordPress for startups.
When creating a website, you don’t have to invest tons of money. One can set up a fully responsive and professional website, with hardly any maintenance, for very little. So, let’s get started and discover how you can use WordPress for startups to create a professional looking website.
Let’s get started.
Why Is WordPress Preferred over Other CMS?
Here are some pointers to guide you in understanding why WordPress is preferred when it comes to web development for startups.
Very Easy to Learn
WordPress is incredibly easy to use. It has very user-friendly functionalities. No matter if you’re a big or small sized startup, you can add and modify the website’s content quite conveniently.
WordPress has a gargantuan directory of plugins and themes. Themes, in particular, have the drag and drop facility and plugins are multifunctional. If you use them smartly, you can customize everything on your website.
Supports Multiple Data Types
WordPress is ideal for all custom posts such as pages, posts, comments, and media. It gives you the functionality to create as many custom post types as required in accordance with your business niche.
WordPress has a very large community. They are always available if you ever need any kind of help regarding WordPress. Plugin and theme developers are also available, and have tutorials online for you to use. If you should have any serious problems, there are a lot of WordPress development services you can use at a reasonable and affordable cost.
WordPress is reasonably inexpensive in spite of its many features and facilities. The cost of premium themes and plugins is very affordable, especially for a startup. Using WordPress for startups will cost you relatively less than any other CMS.
Now, you know why it’s good to use WordPress for startups. Let’s see how you can now use WordPress to make your website professional looking.
Every Startup Needs a Solid Website on a Budget
A WordPress website is easy to create, maintain, and manage. It’s a wise move because:
- It is very easy to manage.
- It’s a good tool for social marketing.
- It has a well-defined website structure.
So, as WordPress can provide all these things, why would you go anywhere else?
The following pointers will guide you, how to make your WordPress website professional which will give your startup a superb kickstart.
Use Striking Images
Images can actually make or break your entire website. You need to be smart when it comes to using images. A poorly chosen image can undo everything on your website; reflecting poorly on your entire brand.
Most decent images are not free, and will probably cost you a few bucks. Still, there a few sources where you might be able to get good images that are free or very inexpensive. Below are some links where you can find free photo resources,
- Flickr Creative Commons: You will always find great photographs here. Just remember one thing, you always have to give credit to the photographer for the image.
- Free Images: A great photography resources, it has a wide variety of royalty free images.
- Unsplash: A popular site, full of free images that you can use for whatever you need.
Use Easy Fonts
Your websites fonts should be easy to read. Your audience shouldn’t have problems understanding what is written on the webpage. Tacky and stylish italics are not always a solution. Sometimes a simple font such as Helvetica can solve the issue. Remember, if you ever feel confused about which font to choose, then just use Georgia, Arial, Calibri or Helvetica. These are the simplest fonts with the highest readability. And you don’t have to pay anything for fonts. Neat huh.
Your Logo Represents Your Brand
A logo is an icon that represents your brand, and you do know what the value of that icon is? It is the face of your company. Your business will be recognized by this icon. So, you need to make it effective.
A good and elegant logo signifies a company with class. Thus, your logo represents the professionalism of your website and company. So, it’s often better to use a professional designer and spend between $20 to $200 for that perfect logo when starting out and using WordPress for startups.
Declutter Your Website Layout
You must have heard this concept before, “Less is more”. It is the core concept of a professional website. By decluttering, you should avoid,
- Over Advertising.
- Excessive pop-ups.
- Over usage of social media button.
- Autoplay video or music.
You want to have a professional website, not a live advertising campaign. These distractions always take the viewer away from the key content or away from your website. So, there is no point in clutter and it’s free to do.
Add a Corporate Blog
Remember, WordPress blog is for blogs. So, follow these rules, and you’ll attract new users and customers to your website. From the Search Engine Optimization point of view, a blog helps your website to gain ranking and visibility. So, bring out interesting topics and express yourself. There will be a cost for content if you’re not a writer yourself. If you hire a freelancer for this task, it may cost you around $0.05 to $0.15 for a medium experienced content writer.
Remember, your website is like the reception area for your customers. If the reception is elegant and professional, then your customer will be keen and want to stay. If the area is not clean, cluttered and has loud music, people will most likely leave. The same with your website and your product or services. So, remember these pointers,
- Every startup needs a solid website
- Use striking images
- Easy fonts
- Your logo represents your brand
- Declutter your website layout
- Add a corporate blog
Author bio – Jason Daszkewicz is a web enthusiast who serves as a WordPress developer for Wordsuccor Ltd. which provides WordPress development services for businesses. Jason has exceptional expertise in blogging on WordPress related articles. He also loves to spend his time outdoors exploring the world, people and technology. You can contact him through Facebook or Twitter.