A decent website gets your consideration, awakens your emotions, and provides you with what you require.
If you are looking for a magic wand to help you create an incredible website, that people will visit over and over again, there isn’t one. However, there are some important things you can do to improve your site’s performance like making it user-friendly and as easy to use as possible.
A site is not something you make once and then leave it, trusting that visitors will drop by to visit it. Good websites require investment, commitment, time and consistency to make them significant and prevalent.
Here are ten tips that will help you enhance your website.
Tip 1: Make Your Website Load Faster
If you cannot do anything to improve the performance of your website, then you can, at least, enhance the loading speed of your website.
Nowadays, internet connections are getting faster, yet regardless of how fast the internet connection is for the visitors, there is always more content, more information, more images and other things for them to download.
According to INC.com
Tip 2: Design Extraordinary Navigation
In the event that your visitors cannot get around or access your site, then they won’t stick around. You have to design navigation of your web pages that is direct, clear and simple to use. If your web pages are long, then try to use anchor links. These will help readers find their way around the web page.
Tip 3: Consider the Length of Your Webpage
There are differences between writing for a web page and writing for print. You need to give your visitors what they want and need.
Tip 4: Think about a Mobile Friendly Strategy
Research the number of visitors using mobile devices like tablets, smartphones or other mobile devices to get to your site. If it is high, you might need to think about a mobile friendly form of your website. If the percentage is low, simply ensure that your site works great on smartphones.
Tip 5: Take from Your Rivals
Before you design a site, look at your rivals and list the things they do well. If you like the look and feel of another site, there is no reason you cannot start with something similar.
Tip 6: Use the Right Colors
Colors have implications to individuals, and if you use the wrong color, then it can create the wrong impression. Web pages are international. Regardless of the fact that you mean for your site to be for a particular nation or territory, it will also be seen by other individuals. That is why it is important to have some knowledge of color choices when you create your color scheme for your website.
Tip 7: Design Your Content
Content is the key to helping your visitors come back to your site. In case you are going to offer products on your site, get some product photographs and descriptions that are useful to your visitors.
Tip 8: Be Careful Using Links
Broken Links are another sign that a website is not kept up. Always try to use an HTML validator and link checker to help you check older pages for broken connections.
Note: You can use Google Bot Access Checker. It’s free. This will notify you when Google’s bot visited your site. If your site has not been visited in three months, you might need to start adding new content to it. Keep in mind, the latest quality web content will help you get more visitors to your site.
If you want your visitors to continue returning to your site, you have to give them reasons to do so. If you have an old site, that has not been upgraded in 6 months, then you are not helping your business. Figure out how to create and share interesting content with your website visitors.