To engage website visitors, you need to communicate consideration, trigger their emotions, and provide solutions they search for.
If you are looking for a quick way to help you increase website traffic and get repeat visitors that keep coming for more, there isn’t one.
However, there are some important things you can do to improve your online performance, like making it user-friendly and as easy to use as possible.
If you want to drive more traffic to your website, you need to constantly monitor it and work on it. Good websites require investment, commitment, time and ongoing maintenance to make them significant and prevalent.
In this article, we’re going to take a look at 8 tips that will help you enhance your website and keep a steady returning visitor rate. But first, let’s explore why repeat visitors are essential to drive more traffic to your website.
What Is Returning Visitor Rate, And How Does It Increase Website Traffic?
Some website owners focus mainly on attracting new visitors to their site. However, the benefits of having returning visitors are numerous. One major advantage is that they already have exposure and can provide you with valuable feedback on your website.
Also, return visits usually result in improved conversions and higher quality leads.
How do you increase your website’s returning visitor rate? By providing content that is relevant and engaging, you will encourage visitors to come back for more.
Also, make it easy for them to find your site by optimizing your content for search engines and using effective marketing strategies. Finally, keep your site up-to-date with fresh content to give visitors a reason to come back again and again.
Bad aesthetics can take a toll on your website traffic. In fact, 88% of customers online won’t return to a website with bad usability and search experience.
So, it is fundamental to monitor the returning visitors rate on your website. If you have set up Google Analytics, you can find this in your reports overview (New vs. Returning Visitors).
How To Get Returning Visitors And Increase Website Traffic
- Make your website load faster
- Design functional navigation
- Consider the length of your copy
- Make your website mobile-friendly
- Perform competitor analysis
- Use the right colors
- Write effective product descriptions
- Fix broken links regularly
Make Your Website Load Faster
If you feel like you’ve run out of ways to increase your website traffic, make sure you at least keep the loading speed as high as possible.
Your website’s speed is important for a number of reasons. First, faster sites tend to rank better in search engines. This is because search engines like Google consider site speed when determining where to rank a page in their search results.
In addition, faster sites provide a better user experience. Statistics show that 1 of 2 visitors would abandon a website that takes more than 6 seconds to load. Visitors to your site are more likely to stick around and interact with your content if your site loads quickly. And if they have a good experience on your site, they’re more likely to come back in the future.
Design Functional Navigation
In the event that your visitors cannot get around or access your site, then they won’t stick around. Therefore, to increase your website traffic, you have to design navigation of your web pages that is direct, clear, and simple to use.
If your web pages are long, then try to use anchor links. These will help readers find their way around the web page.
There are a few key things you can do to improve your website’s navigation:
- Make sure your menus are clear and easy to understand. Use simple, descriptive words and arrange items in a logical order.
- Use drop-down menus to help people find what they’re looking for more quickly.
- Use breadcrumbs to show people where they are on your site and help them backtrack if needed.
- Add a search bar, so people can search for specific content on your site.
- Use clear and consistent labeling throughout your site.
- Make sure all of your links work and go to the correct pages.
- Avoid using too many graphics or animations, which can be confusing and overwhelming.
- Test your site navigation regularly to make sure everything is working as it should.
Consider the Length of Your Copy
There are differences between writing for a web page and writing for print. You need to give your visitors what they want and need. Also, you need to do it in a way that is easy to scan. That’s why it’s important to consider the length of your web page when you’re writing your content.
To begin with, your home page should give visitors a good idea of what your site is about and what they can expect to find. However, you don’t want to overwhelm them with too much information. So, keep your home page short and to the point.
The same goes for the rest of your web pages. They should be long enough to give visitors what they require, but they shouldn’t be so long that they’re difficult to scan.
If you have a lot of information to include on a page, consider using subheadings to break the copy up. That way, visitors can quickly scan the page and decide if they want to read more.
When it comes to writing for the web, less is often more. So, don’t be afraid to edit your content down to make sure it’s easy to read and navigate.
Here are 5 tips to make your content more scannable:
- Use short, punchy sentences.
- Use clear and concise language.
- Use plenty of white space.
- Use bulleted or numbered lists.
- Use subheadings to break up your content.
Make Your Website Mobile-Friendly
Research the number of visitors that use mobile devices. If it is high, you might need to think about a mobile friendly form of your website.
If the percentage is low, simply ensure that your site works great on smartphones. You can easily check this on Google Analytics from the Overview of the Mobile report:
Here are five steps to make sure your site is mobile-friendly:
- Responsive design. A responsive design automatically adjusts to fit the screen it’s being viewed on. That means your site will look good no matter what device someone is using.
- Large, easy-to-read fonts. Make sure your text is big enough to be easily read on a small screen.
- Plenty of white space. Again, this will help with readability on a small screen.
- Iconography. Icons can be used to help guide users through your site.
Perform Competitor Analysis
Competitor analysis is important for a number of reasons.
First, it helps you understand what your competitors are doing to drive traffic to their sites. This includes SEO keywords they’re targeting, types of content they’re creating, and the social media strategies they’re using.
Second, by investigating your industry rivals, you identify opportunities to improve your content marketing strategy. For example, if you see that your competitor is getting a lot of traffic from a certain type of content, you can create similar articles and optimize it better.
You can also spy the backlink profiles of your rivals with tools like Ahrefs and Semrush and place ‘dofollow’ links on the same websites to beat them to it.
Third, competitor research can help you determine which business strategies are most effective. This can save you time and money by allowing you to focus your efforts on the methods that are actually working.
Competitor research is an important part of digital marketing. By understanding your competition, you can find ways to drive more traffic to your own site and stay ahead of the game.
Use the Right Colors
Colors have implications to individuals, and you need to make sure you make the right impression with your website.
Some designers believe that color has a subliminal effect on the human brain and can influence behavior. This is why many companies carefully select the colors they use in their branding and marketing materials.
While there is no scientific evidence to support this claim, according to color psychology, certain colors can have an impact on our mood and emotions.
For example, the color blue is known to be calming and relaxing, while the color red is associated with excitement and energy.
So, if certain colors can influence our emotions, it stands to reason that they can also influence our behavior. This is why many businesses use color psychology when choosing the colors for their website design.
Write Effective Product Descriptions
Content is the key to helping your visitors come back to your site. In case you are going to offer products on your site, invest in powerful product descriptions that are useful to your visitors.
Product description best practices 2022:
- Keep it short and simple.
- Use power words.
- Use bullet points and short paragraphs.
- Write for your target audience.
- Be unique.
- Be concise.
- Highlight your product’s benefits.
Fix Broken Links Regularly
If you want to increase website traffic and get repeat visitors, make sure you monitor the links on your pages. Broken links can damage your rankings on Google and overall online performance. Always try to use an HTML validator and link checker to help you check older pages for broken connections.
Note: You can use Google Bot Access Checker for free. This will notify you when Google’s bot visits your site. If your site has not been visited in three months, you might need to start adding new content to it.
Keep in mind, the latest quality web content will help you get more visitors to your site. Another free alternative is Broken Link Check. When fixing broken links, it’s important to check if you can find the lost content elsewhere first before removing the link completely.
Increasing your website’s traffic with returning visitors is possible if you apply the right techniques. By following our top tips, you can design a site that is both visually appealing and easy to navigate, encouraging customers to stick around longer.
Additionally, keeping your website content fresh and regularly updated will help keep visitors coming back for more. Are there any techniques you would like to share that have worked well for increasing your website traffic? We would love to hear from you in the comments below!