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How Important Is Responsive Design?

How Important Is Responsive Design?

It is estimated that the number of mobile device users will reach 9.87 billion worldwide in 2018. Responsive design has the ability to keep you ahead of your rivals and increase your market share. It helps you stay ahead of the curve.

When it comes to the term web design, almost all of you have heard the term “Responsive Design”. Though responsive design is a popular term, the concept is still unclear to many!

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What does responsive design actually mean? If you do not get it right, you will never realize the importance of responsive design.

What Is a Responsive Design?

A responsive site is a single site that adjusts to any screen size. It’s as simple to use on mobile devices as it is on tablet and desktop. No horizontal scrolling or pinching required.

The responsive website instinctually adjusts to the gadget it is being seen on. So it looks incredible on any mobile devices, tablet, and desktop.

Why should you have a responsive website?

If your site is not responsive then it won’t be easy to see by the 84 million smart device users in the UK and in the USA! Think about rest of the world, which could be losing you as an important customer.

According to Google:

  • More than 68% of people will probably purchase an item or use a service from a site that is responsive.
  • More than 62% of people won’t remain on your site if it’s not responsive.

This is the reason Google ranks responsive websites above non-responsive websites. Google always recommends a responsive design. Responsive sites have one URL and a similar HTML, which makes it easy and more proficient for Google to index, crawl, and organize content. Content that lives on one site and one URL is substantially easy for clients to interact with, share, and link to than the web content that lives on a different mobile website.

Are You Still Thinking About a Mobile-friendly Site?

There are presently many companies that have two sites:

  1. Their primary site, and
  2. A mobile version of their site

This was a regular practice before responsive design turned into the effective strategy. Mobile sites mean multiple versions of your site to manage and update. It’s nothing but inefficiency!

Believe it or not, a Responsive Website is far better than a mobile website. Why?

  • A responsive site is more successful and less time-consuming than a mobile site. You just have to update a single site. You only need to optimize your single responsive site for search engines.
  • Responsive websites save loading time. It loads 10 times faster than a mobile site.
  • Responsive sites work effectively on different devices they are viewed on. All site pages are constantly accessible.

According to Google, ‘45% of guests leave a site that takes over 5 seconds to load.’

Importance of Responsive Design

So why is responsive design a must-have feature that you can add to your site? In addition to being up-to-date and support the needs of your mobile readers (probably forming over 60% of your traffic), the latest logo trends in 2017 come with responsive design as a requirement. Here are several relevant reasons:

Better User Experience

A responsive design has the power to improve your user experience regardless of whether they are on a desktop or a smartphone or tablet. In giving the best experience, people will have a positive feeling about your site, so they will most likely return.


Through guaranteeing that your site is responsive, you basically just have one site rather than two. This is a cost-effective solution. Instead of having different sites to maintain, now you only have one.

Effective SEO Campaign

SEO campaigns are simpler to maintain with a single responsive site. If you have a mobile site, you then have to arrange two SEO campaigns for two different sites. A responsive site is all around easy to maintain.

Future Scalability

Responsive design gives you the most obvious opportunity to support latest gadgets and screens in the future. You do not have to redesign your site.

Responsive websites are just like liquid. They can scale up or down as expected to best fit the screens being used to get to the site. This implies, as new gadgets hit the market with different screen sizes unlike what we have seen before, that responsive sites will always be ready to meet those new gadgets with an outline and the best experience ever. It can deal with whatever screen sizes they toss at us.

Increase ROI

With a responsive design, your site will adjust to every gadget, giving the relevant format and content that fulfills the demand of your clients. Your business will just have one site to maintain. You will just need to refresh content one time only, allowing you to pay attention to how people devour your content. It will also lower your web content management costs and give a higher ROI.

Get More Visitors

More than 56% of social media users stay on mobile devices. So sharing links from social networking sites like Twitter, Facebook, YouTube, or Google Plus to your site will mean much more activity to your site from mobile devices. If you have a social advertising methodology and need to leverage your social sharing, get responsive.

Boost Sales

Shopping on mobile devices is consistently growing. Web-based shopping is easier than bouncing out to the car and heading to the store. 80% of customers consistently use their smartphones to shop on the web. Furthermore, 73% of customers now use smart devices to read the reviews of any given product. If your products and services are not easy to view from a mobile device, you are passing up a great opportunity to grow your business.

Awesome Flexibility

Responsive design allows your web content to flow freely across all screen resolutions and all gadgets. Both the matrices and the images are just like liquid. This means that like as a fluid spreads to cover the designated spaces, responsive sites do a similar thing, with site content on a gadget screen.

On the off chance that you don’t have responsive website composition, then it can feel like a bad dream. Just imagine designing and maintaining different sites, one for each gadget. With responsive design, you take out this need and have just a single site for multiple gadgets.

With the growing demand of responsive design, take a minute to decide whether you should miss out on this opportunity or not!


  1. Responsive design can help you solve a lot of problems for your website. It will make your site mobile-friendly, improve the way it looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines.

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