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7 Types of Blog Posts That Gain Unlimited Traffic

7 Types of Blog Posts That Gain Unlimited Traffic

The main purpose of writing content is to draw the attention of your potential customers. It is easy to craft a catchy title to attract your visitors, but what if they find your blog posts useless? They are very likely to leave your website and never come back.

You can attract visitors and gain unlimited traffic simply by posting useful content and resources for them. To make any content useful, it is very important to follow a user-friendly format. This guide will show you how to write effective blog posts, what type of content entries can gain traffic and how to write them.

Check out what the experts say about the benefits of blogging and how to start a blog that can actually earn you money.

Popular Types of Blog Posts

If you search online, you will find dozens of blog post types. In reality, it is tricky to write useful blog posts. The most important thing to keep in mind is that you should provide your readers with informative, interesting and useful content.

If your readers find your content useful and effective, they will keep reading, share it with their friends and subscribe to your email newsletter. Here is a list of several types of content that will surely bring more traffic to your blog.

1. The “How-To” Article

It has never been easier for skilled and savvy experts to share their knowledge. If you’re an expert in your field – you might be the perfect candidate to create a killer “How-To” article explaining a process or creating a product.

You can consider the “How-To” type of article the number one type of blog post. It is one of the most powerful types of content and often turns out evergreen and serves your readers a long time. “How-To” blog posts contain guides, tutorials, and other comprehensive resources. You can enrich the post by adding different media elements such as images, audio, video, or a descriptive infographic.

You may be concerned about sharing solutions for free as opposed to trying to sell them. You are creating useful and informative content and giving your readers free access. However, it will help your business build trust, authority, and a good long-lasting relationship with your potential customers. Demonstrating that you have much to offer is the best way to move your leads down the sales funnel.

2. The Listicle

Listicles are content that present information in a list format. They have been popular for a few years now and are still going strong. While these lists often consist of a round number of items (10 or 15, for example), more unusual numbers such as 7 and 23 are gaining popularity. A study has revealed that odd-numbered headlines get 20% more clicks than even-numbered ones.

There are many reasons why listicles appeal to a wide range of people. One of these is the psychological impact that a number in the headline usually has. Listicle headlines immediately place the topic of the article in a category (“23 Unique Wedding Venues”, for example), promise content that is finite and gives you a length and time estimate of how long it will take you to read it.

This type of content also has a great impact on social media. Give your listicle a catchy title and watch it get a good number of likes and shares. It will also bring more traffic to your website and more followers to your social media channels, especially if you combine the good title with a relevant image that stands out.

3. The Infographic

Infographics are getting more popular by the day, and the reason is very simple: infographics are an easy to digest visual representation of complex data. You can translate almost any statistical information into a graphic form. This saves time, as readers do not need to read the whole article or remain concentrated for an extended period of time. And studies show that users pay attention to relevant images that carry information.

View the full infographic here

Text-based blog posts are useful for readers who want to know the details. However, humans are visual creatures and it is easy to grab our attention with meaningful images. Using visuals to sum up statistics, present facts, and organize resources and references will help you gain traction online and increase your traffic numbers and social presence.

Related article: 6 Steps to Create Successful Infographic and Double Your Webpage Traffic

If you plan to create an infographic, you may follow these tips to make it as useful as possible:
Make sure that the information included flows logically. Random facts are discouraged as they do not form a whole that proves a point.

Pay attention that text and images match. Same goes for combining different fonts, colors, and types of visuals.

  • Aim for a user-friendly design.
  • Use mainly statistical data and present it using charts, numbers, and graphs.
  • Always encourage readers to share your infographics by placing social sharing buttons close to them to increase the chance of backlinks.

4. The Cheat Sheet

Cheat sheets are instructional posts that aim to provide valuable information in a concise but accessible format. They are usually geared towards completing a specific task. Cheat sheet posts summarize a large amount of information to make it digestible and practical. The topic will depend on your niche, although cheat sheets geared towards productivity and improvement are among the most popular.

Related article: 10 Best Techniques to Reduce Bounce Rate on Your Blog

While all cheat sheets should generally look stylish, this is especially important for printables. Giving your readers the option to download a cheat sheet and print it out will not only allow them to read it at a suitable time. It will also increase the perceived usefulness of your content. Downloadable cheat sheets are also great pieces of free content to help you grow your list of subscribers.

5. The Trendy News Article

Keeping your audience up-to-date with the latest developments in your niche is a great way to ensure your readers remain engaged with your content. News resources are the right tools that can help you build trust with your audience. It is important to keep your readers informed of the changes in your own business, however including a wider array of news topics will make you the place to go.

As you are writing a blog post and not a news article, make it different than the traditional news website content. You may write it in your own style or include examples and opinions. You can even be more creative with the headline and the visuals. You can create a discussion within the team or with the readers. Articles on current events draw a lot of attention and more engagement, as readers can have strong opinions on these topics.

6. The Series

Article series can be a useful way of providing detailed information on a broad topic. A web article would ideally not exceed about 3,000 words so splitting a really long article into parts is the user-friendly way to go. Creating a series of articles on the same topic will also likely keep interested visitors on your site longer, increase their engagement and ensure that they get answers to all their relevant questions.

While some readers may prefer to get all the information all at once, there is a significant risk that others will not get to the end of a long post. A series of posts will be easier to digest, will give your readers a sense of anticipation, and will likely help build your subscriber list. Blog series also have a positive effect on SEO thanks to the internal links connecting the articles.

7. The Guest Post

Guest posts are a wonderful way to expand your content by offering different perspectives. Guest blogging is an established practice and finding contributors is easy. However, attracting the right contributor takes time and will depend on both your goals and your networking efforts.

Once you decide you are ready to start accepting guest contributions, you may consider preparing guidelines for the guest blogger to follow. You will also need to be specific about the subjects relevant to your blog niche, however also take advantage of the blogger’s unique experience and give them enough freedom to choose their specific topic.

Once you receive the article, make sure the content is original and the quality is on par or better than the rest of your blog. You can discuss any changes with the contributor before posting the submission. Guest contributors will then likely promote their guest post on social media, which will, in turn, drive new traffic to your site.

The Bottom Line

When starting a blog it makes sense to stick to some tried and true types of content. Any of the blog post types we discussed above would offer useful information to your readers and hopefully convert them into regulars. What are your favorite kinds of articles? Let us know in the comments below.

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