Since the beginning of Social media and SEO as concepts, companies and marketing creatives aspire to find different ways of content and link sharing to get more traffic for their websites. But, one company took content sharing and website traffic to whole other level.
Meet Sniply, a powerful social media conversion tool that permits you to use content curation to bring targeted traffic to your website. This company also allows sharing of web content where you can place your CTA. This is done with a frame that overlays the bottom part of the web content.
As a result, the next time you share the site on social media, users will see more than just a website link. They’ll see a call-to-action to another site, or an invitation to subscribe to a newsletter.
How Sniply Works?
Sniply is a simple tool that allows you to overlay your own custom message onto any piece of web content. You don’t have to own the content to add your message, so your CTA can appear on Mashable, New York Times, TechCrunch or Entrepreneur! This creates an opportunity for you to include a call-to-action in the form of a button that is linking back to your website.
You can also use the tool to drive more traffic to your website, increase downloads of your app, registrations for your events, customers for your service, and much more. There are three main reasons why marketers use Sniply:
- Utilize Curated Content – If you only share your own content, people will find your approach self-centered and notice that you want to only push your product. By using Sniply, you can attach your own brand to every link you share, and you’ll actually show up on the page itself. Whether it’s an article from Entrepreneur or video on YouTube, you can include your own custom call-to-action to drive conversions from curated content.
- Earned Media Conversions – When someone writes about you, it’s a good practice to share the article. However, often times there are no clear call-to-actions back to you! People read about you, and they have to dig through the entire article to find to learn more. With Sniply, you can take control of earned media and include your own CTA as you share it.
- Conversions From Your Content – Sniply gives you adaptability in your CTA messaging to keep your followers updated on what you want them to know. Best of all, you can do all of that without touching a single line of HTML or altering the website in any way.
The best thing about this tool is that you can use high authority content to drive traffic to your website. A good strategy to start with is to recognize the thought leaders in your industry. Their content is popular for a reason, so everyone that sees their article on your social media feed will be tempted to click on the link. When they enter the page, they’ll find the Sniply CTA of the company that provided them the content. So, why not thank them with a click there too?
The entire concept of Sniply is built on the mission to help companies drive more conversions. Whether you want more customers, app downloads, event registrations, charitable donations, or anything you can think of—Sniply can help you with that.
An important factor to consider for a better conversion rate is content relevance. This refers to the relevance of the content itself and your call-to-action. For example, if you’re sharing content about a major WordPress flaw and your call-to-action offers the solution, then the relevance will increase the conversion rate as a result.
On the other hand, if you share content about snowstorms and your call-to-action is to visit a restaurant, then your conversions would be much lower.
Sniply is also an excellent form of incentivized sharing. Before Sniply, readers had relatively few reasons to distribute content; the publisher reaped all the benefits and the distributors had relatively little to gain. When readers can benefit from becoming a distributor, which is what Sniply enables, they’re much more likely to do so.
More sharing means more exposure for published content. Sniply creates value-alignment between the publisher and the distributor, which fuels the growth of online content and creates a win-win situation.
Because Sniply doesn’t modify the original page, only the people you drive to the site will see your message. Your exposure will be earned by working to drive traffic to the publisher’s content in order to gain the exposure.
Therefore, instead of disrupting the publishing business, Sniply improves it. With Sniply, publishers give up nothing in exchange for more traffic to their content.
The entire publishing business relies on distributors to spread their content to as many readers as possible. This distribution leads to traffic, traffic leads to attention, and attention leads to revenue.
Without Sniply, distributors are expected to distribute content for free, with no benefits to the distributors whatsoever. Sniply provides the opportunity for distributors to be rewarded for their work, which leads to more sharing and a healthier ecosystem overall.
We already said that content curation is one of the best tactics to drive traffic to your website or blog. But, how would publishers feel if your CTA works better on the back of their call-to-action? They probably wouldn’t like the idea.
At first glance, it can look like you want to steal their authority and hard-earned credibility to bring traffic to your site. Also, people, that don’t know how Sniply works, can get confused when they see your call-to-action on a publisher’s page. Users can also think that the publishers approved the ad, while in fact, they know nothing about it and they don’t even endorse the usage of their content in this manner.
Sniply also has an RSS feature. This means that if you use the tool, you can pick a bunch of websites, plug them into Sniply and generate lots of snips. Add auto schedule & social updates automation platforms and you’ve got a non-stop auto-spewed advertising of vast proportions.
Does It Affect Your Page Rank?
According to the company, it doesn’t. Sniply claims that it preserves your website’s SEO while you use the tool to increase traffic.
They do this with the use of Canonical Headers, which are identifiers that tell Google and other search engines to not recognize http://snip.ly/abc as the writer and owner of the content.
For example, if you snip example.com, the Sniply link might look something like http://snip.ly/abc. When Google visits http://snip.ly/abc it doesn’t give credit to Sniply for any links or SEO, instead, it gives all of the credit to example.com and effectively ignores Sniply’s presence.
According to this, your SEO score should be secure. You aren’t infringing on or copying someone else’s content. You’re just safely curating it to get more traffic to your site.
Altogether, Sniply is an excellent tool to use for your content and social media strategy. If you use it properly, this tool can bring a ton of traffic to your website and help you generate more leads. It is simple, easy to use and more importantly, a very effective way to drive traffic to your website or blog, which is an excellent way to increase your search engine rankings.