Guest blogging, when done right, can be a powerful marketing tool. It can increase your website’s organic traffic and improve your business’s credibility. However, with millions of articles flooding every niche on the internet daily, it’s not easy to stand out. Creating unique blog posts that your audience will click on can be tricky, thus guest blogging is a good way to keep fresh and engaging content coming to your blog.
What Is Guest Blogging?
Guest blogging refers to the practice of writers from one company or freelancers creating and publishing content on the websites of a different company. Blogs that accept or offer guest posts usually feature the author’s bio and credentials and highlight that the post has been submitted by a contributor.
The rewards for writing a guest article differ from one author to another. Some writers might ask for monetary compensation for the content they’ve created, while others are okay with having a link directed to their website or social media page. This depends largely on the reputation and expertise of the blogger and those of the website they’d like to be featured on.
If the writer is a known expert in the industry with high authority, it is more likely that they will ask for payment for the efforts they’ll put into writing the article. However, the most significant benefit for the author comes from the organic traffic that gets directed back to their own website. By being associated with high-authority websites the guest blogger makes their name known in the industry and can improve their own channels’ reputation and ranking.
Where to Look for Guest Blogging Opportunities
If you want to improve your website traffic by writing guest posts on other websites, you should first do your research. You shouldn’t jump into opportunities just because a website with high authority offers them. There are certain things that you should first take into consideration before making a decision.
Explore Your Options
There are different ways for guest blogging. Here’s where to look for websites that you can partner with:
- Social media. Search for blogs that cover topics that are similar to yours on social media. For example, you can simply go to Twitter’s search bar and type in a keyword that’s related to your niche. Include the words “guest post” to make the search narrower.
- Popular blogs. You are probably following at least a few experts in your industry. Check out their blogs and see if they accept guest posts. They usually indicate this on their blog or “contact us” page.
- Google. You can also check out guest posts from your favorite authors by doing a simple Google search. Type in “guest post by” plus the author’s name and see which blogs pop up.
You can then contact these websites and ask them if they’d be willing to publish a guest post written by you. You can also use other keywords when looking for a website that you can partner with. For example, you can type the keyword + “submit a guest post” to find websites that accept guest posts.
- My Blog Guest. Consider joining a community of bloggers at My Blog Guest. You can sign up for free and look for blog pages that accept guest posts. There you can also find other guest bloggers who you can invite to write posts for your website.
Focus on the Right Partners
When weighing whether a guest blogging opportunity is worth your time and effort, you should consider if the website meets the following criteria:
- Their content should be in the same niche as your own. You have to make sure that you are targeting the same set of audiences so they’ll be interested in clicking on your link.
- They are active on different social media platforms. Partnering with a website that has many or more followers and keeps them engaged will help you reach a wider audience. This way you know your posts have a better chance of getting noticed.
- They share their blog posts on social platforms. Additional shares of your guest post mean more traffic to your website.
What Should I Do Before I Start Guest Blogging?
To be taken seriously and offered good guest blogging opportunities that can actually increase your website traffic, you should build a reputation. To start with, you need to have a professional-looking blog page. You need to sound and look like you know what you are doing.
Before reaching out to other content creators, build a name for yourself.
Creating a Powerful Author Bio
Include vital information about yourself, so people can get a clear idea of what you do. Avoid fluff and just go straight to the point. Focus on what you are an expert on, how long you have been in the industry, and where your past work has been published.
Add a little bit of personality to your bio by including a sentence or two regarding your passions or what you enjoy doing.
You can end the bio by adding your Twitter or Instagram handle.
Start a Blog
If you don’t have one yet, set up a professional blog page on your own website. Add your company logo, a compelling header, and of course, professionally written articles.
Define your niche so you can attract the right audience.
Work on Building Your Own Network
Prioritize connecting with bloggers in the same niche as you. Promote your blog posts to your customers to increase your followers and engagement.
This will help you build a brand and gain credibility, making it easier for other bloggers to consider working with you.
Get Yourself Acquainted with Google Analytics
Tracking your blog posts with Google Analytics will help you gauge how well your guest posts are doing. It will also give you an insight as to which demographics your blog posts are attracting.
Improving Your Website’s Traffic Through Guest Blogging
Now that you know the basics of guest blogging, let’s focus on the most important part of this article: improving your traffic through the power of guest blogging. Below are some of the things you can implement to make sure that you will make the most out of your guest posting.
1. Research Your Audience
You wouldn’t be able to find your target audience if you do not know who and where your customers are. Take note of the most important details such as their age, gender, location, interests, employment status, and other important demographics.
You should also determine the platforms that they usually frequent online. See where they are most active so you’d know where to promote your blogs. This will also help you focus on your niche.
Additionally, you can also send out customer development interviews. Simply ask them what they would like to see from you. Aside from determining what topics to focus on, this will also help you decide which websites you should target for guest posting. Here are some of the questions that you can ask on these types of survey:
- What websites do you go to when looking for news and/or content that’s relevant to your industry?
- Which blogs are your favorites?
- What type of topics intrigue you?
Knowing which audiences and topics to focus on will give you a clear goal when it comes to guest blogging. It will help you identify the most viable websites to get your content published on in order to increase your own website’s traffic.
2. Prioritize Pitching, Tracking, and Testing
Once you’ve identified possible websites that you can work with, you should pitch a partnership as soon as you can. Look for their contact page and send them an email proposing a guest blog.
Here are some things to keep in mind when proposing a guest blog to an editor:
- Start by introducing yourself and what your website is all about.
- Mention some of your achievements when it comes to blogging.
- Be clear about the purpose of the email – let them know right away that you are looking to partner up for a blog post.
- Pitch a topic and why you consider it valuable.
- If the post is done, attach the link or file.
Alternatively, if you have the resources, you can hire a link-building outreach person to do this task for you. They know how to properly pitch a guest post, and they can email a number of editors at a time.
Once you’ve partnered up with a site, you have to continuously track your traffic to make sure that you are getting the results you expect. If something is not right, analyze the results and test other approaches.
3. Be Unique
Stand out from the millions of other blog posts on the internet by setting a unique tone to your guest posts. It’s more than likely that these people likely aren’t familiar with your brand yet, which is why you should write to impress.
Here are a few things that you should keep in mind if you want to stand out:
- Use powerful headlines to attract readers and encourage them to click on the article.
- Make your content relatable by telling interesting stories.
- Enrich the blog post with high-quality visuals.
- Make the content easy to go through.
- Go into detail.
- Implement infographics, charts, and graphs.
- Use original data. Validate your content by citing statistics from credible sources.
4. Have Your Partner Site Promote Your Guest Post
Your partner site will most likely share the guest post on their social channels. Encourage them to promote it to their audience so the people won’t miss out on it. You can also ask them to send the post to their email subscribers.
Let them know that you will also share the post on your end. This way, both parties will benefit from the partnership.
5. Focus on Keywords
Ask your partner site if they will provide the keywords needed for the guest post. If not, then look for relevant keywords that you can use in your article. Optimizing your article for search engines and targeting specific keywords will increase your post’s visibility in SERPs and boost organic traffic.
6. Be Careful with Backlinks
You can add one or two backlinks to your guest post. This will help redirect the reader to your website, so make sure to choose carefully. You can link to your most-read and popular blog post, your products and services page, or to your homepage.
However, be careful with backlinks because they might lead to a penalty by Google. They can be a nice bonus if they are rightly placed, but they shouldn’t be the focus of your post.
If your article is good enough and shows expertise, a link in the credentials at the end of the post should be enough to bring new readers, leads, and customers to your website.
7. Include a CTA
Add a call-to-action (CTA) in your guest blog posts bio to invite your readers to learn more about you. CTAs don’t necessarily have to link to your homepage. They can direct your audience to an ebook that they can download, link to your newsletter subscription landing page, or to an event for an upcoming webinar.
Alternatively, you can also encourage readers to leave a comment on the blog post. Make sure to check back regularly and reply to comments as soon as possible as this is key to keeping people engaged.
Gaining traffic from guest blogging is not an overnight process. You have to be patient before you will see any results, so make sure to continue tracking the numbers. Remember: guest blogging is a long-term marketing strategy. Taking the right steps can lead to stellar results and an increase in traffic.